An SEO Audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. Whereas, by definition, Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
In the field of SEO, it’s safe to say that things are always changing. Whereby, optimization techniques that worked years ago are falling by the wayside. While SEO as a whole has evolved into a more intelligent discipline. That evolves beyond just spamming the Search Engine Results Page (SERPs) with links and keywords.
A Meta Description is a snippet of up to about 155 characters – precisely, a tag in HTML – that summarizes the content in website pages. Mostly, search engines like Google show it in their search results when the searched-for phrase is within the description. So, optimizing it is crucial for on-page SEO.
SpyFu is a web platform that offers Managed SEO Tools for Site Optimization Experts to get started with. It's free for all beginner webmasters. However, for Pro webmasters, it starts at only $33/mo (that's with more added key features to its users).
Google Keyword Planner helps you research keywords for your search campaigns. You can also use this free keywords tool to discover new keywords related to your business. And even see estimates of the searches they receive and the cost to target them.
Website Analytics is a way of collecting and analyzing what’s happening on your website. While covering everything from what your visitors are doing, where they come from, what content they like, and a whole lot more. By using a web analytics tool to collect data, you’ll be able to know what is and isn’t working, and then steer your website in the right direction.
SEMrush (Semrush) is software that helps companies run digital marketing methods, like SEO campaigns. The all-in-one digital marketing program helps you run SEO, pay-per-click (PPC), social media, and other related content marketing campaigns. And, by all means, you can find brand mentions using their refined tool.
By all means, SEO tools such as the Google Search Console do help your website in a variety of ways. Not forgetting, the other most direct benefit of SEO routine practices is an increase in search engine traffic. And their indirect benefit is having a common framework (checklists) to use before publishing content on the site. For instance, if you want to be found on the web there are the SEO tools that help you.
At times, finding your target audience is hard. Capturing their attention can be even harder. Investing in sponsored content helps marketers do both. That's why each day, publishers (like jmexclusives) are creating beautiful and effective pieces of sponsored content. Particularly, that engage readers while delivering on advertiser objectives.
A website owner’s top priority should be ensuring that search engines are able to properly index their site’s content. In order to make that happen, the site must be set up to follow Search Engine Optimization (SEO) best practices. If your site was built with WordPress, then you’re already off to a nice start.
It’s pretty challenging to detect and fix 5xx server errors each occurrence of these error codes. But search engines don’t like them, especially 500 and 503 errors. Search engines can remove your site from their index after getting such a response repeatedly. Use SEO tools to audit your site and detect 5xx mistakes in time to prevent deindexing.
The term “Site Ranking Factors” describes the criteria applied by search engines on the Search Engine Results Pages (in short SERPs) when evaluating web pages in order to compile the rankings of their search results. Bearing in mind, Google Featured Snippets are a Prime Real Estate when it comes to these SERPs.
Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests. Optimize is typically used for conversion rate optimization (CRO).
A web page or webpage is a document, commonly written in HTML, that is viewed in an Internet browser. It can be accessed by entering a URL address into a browser's address bar. And as such, it may contain text, graphics, and hyperlinks to other web pages and files.
Basically, when it comes to Best SEO Tactics, this is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank isn’t easy. And that’s exactly why SEO techniques are so important for businesses.
A Keyword Density Checker Tool will help you analyze the Keyword Density of your web page. Or if there is any Keyword Stuffing in your website content. All you'll need to do is enter text or Page URL, and the tool will analyze the density of your text just as a search engine would do.
Inbound Links are links coming from another site to your own website. Whereby, the term "Inbound" is generally used by the person receiving the link. While on the other hand, outbound links are links from your website to another website. Therefore, internal links are links on a certain website or blog post that links to another page on that same website.
A YouTube SEO Rank Algorithm is the content audit tool for YouTubers to rank their videos in the #1 position on the YouTube platform like in the “Home” section. Not forgetting, YouTube is the world’s second-largest website.
Attracta is the world’s largest provider of Sitemaps to Google and the other top search engines. Its SEO Tips section has step-by-step instructions on all aspects of SEO, from beginner to advanced, and selected Google videos that make it a treasure trove of information. Attracta provides both guaranteed listings in the world’s top search engines and the tools to verify them.
Yoast SEO Plugin is one of the most widely popular WordPress plugins around and it's easy to understand. Why? Simply, because whether you're running a personal blog or you're an SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible.
A few months ago, Google introduced a Remove URLs Tool that temporarily blocks search results from your site, or manages SafeSearch filtering. As a rule, the Remove URLs Tool enables you to temporarily block pages from Google Search results on sites that you own.
WordPress Post Revisions is a feature that allows you to undo changes and go back to an earlier version of your posts and pages. For each draft you are working on, WordPress automatically saves a temporary revision.
