On way the Google Keyword Planner comes in handy is for your overall online business visibility management. From big commerce, weblogs, or even business sites, online visibility management is a very useful element to consider. That’s if you want to increase your brand presence and reputation awareness.
Oftentimes, a majority of eCommerce websites highly depend on new and organic web traffic in order to survive. Bearing in mind, analytics data such as unique visitors are the catalyst of a successful ecommerce platform. But, new users cannot be attracted to a business’s website if it’s not visible online.
If you’re a well-polished webmaster, you very well know that nothing is juicier than having unique visitors to your site traffic. Visitor tracking is essential for any business to capture key information and details about their website performance.
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Any business large or small can benefit from being aware of how customers are behaving on their website. Tracking also allows webmasters to optimize their site to convert visitors into leads. In addition, by tracking your site visitors, you can collectively conduct a clean audit on your site.
Such as using tracking sources to audit your marketing. Furthermore, you’d want to make sure you’re spending your money where it really counts. In other words, tracking your visitors can provide important information about marketing campaigns and web page content.
And as a result, you’ll easily learn where to funnel your marketing funds correctly. With the help of analytics that shows you exactly what appeals to the customer. All in all, that’s where a tool such as Google Keyword Planner comes in handy. But, first:
Do you want more SERPs search traffic?
First of all, if you want more traffic from SERPs like Google or Bing, you’ll need to do Keyword Research from all angles. In order to understand what people are actually searching for. And even, what makes them land on your website.
From my previous article, Keywords (search queries) are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that web searchers enter into the search engine. They are also known as search terms — words or phrases that are submitted into search engines.
Any time you type a word or phrase into a search box — on Google, for example — you are using some form of Keywords. Particularly, while trying to find relevant images, videos, or information. So, in other words, Keywords are basically terms that we send to search engines.
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In terms of SEO audit, you’ll also find other terms such as Keyword Difficulty and Keyword Density. On one side, Keyword Density is the percentage of times a keyword is used in the copy. And as such, it equates to the number of words in a web copy.
The number of words is then divided by the number of times the keyword appears in a web copy — to get the usage density. On the other side, Keyword Difficulty (Keyword Competition) is a critical metric when doing keyword research.
The higher the value, the harder is to compete with others using that keyword. A Keyword Difficulty rating is used to help you choose SEO keywords with confidence, based on which ones are easy enough for your site to compete for. This is where the Google Keyword Planner comes in.
What Is Google Keyword Planner?
Luckily, if you want to get more traffic from Google search results, or even understand what people are actually searching for, Google has a free tool for you. And this is none other than the Google Keyword Planner. A research tool that allows you to do just that.
Unfortunately, some time back, Google Keyword Planner (formerly the Google Keyword Tool) got a very bad rap — but, it’s not a death wish! Especially since Google removed the ability to see exact monthly search volumes. Now they just show a vague range.
Though you can get these back, you have to run an AdWords campaign — and as you know, it all costs money. But, let this statement not put you off. For one thing, it’s an insanely, powerful tool — with some clear benefits.
Released many decades ago, the Google keyword planner is Google’s own keyword tool that helps advertisers find relevant keywords within the Google Ads platform. So now, let’s learn more about it first.
What is it & how does it work?
Google Keyword Planner is a web tool that is powered by Google to help webmasters choose the Right Keywords for their website content. Keeping in mind, the Right Keywords can get your ad in front of the right customers.
In addition to that, they’ve also got a Google Ads Keyword Planner to help you in a similar way — that’s if you’re running ad campaigns. These are some of the most essential tools in any digital marketer’s toolkit. No matter if you’re a beginner or veteran in the industry.
Inside the keyword tool, users are able to view a range of data with the two most important being new keyword ideas and monthly search volume figures. Using the information provided by Google, users can then create keyword lists on which they want to run Google Ad campaigns.
Although most people use the tool for PPC campaigns, the data provided by the tool can also be used for SEO (search engine optimization) campaigns. And all this is supported by a number of other reasons.
Some of these reasons include:
- Content Planning
- Negative Keywords Lists
- Search Volume Analysis
- Competitor Analysis
- Cost Per Click Estimates
- PPC Budgeting Forecasts
Compared to other keyword research tools on the market, the Google Keyword Planner has plenty of advantages and disadvantages. The most obvious advantage is that it is free. And the search term data comes directly from Google itself, which is usually more accurate.
On the other hand, a disadvantage of this tool is that it doesn’t come up with as many suggested Keywords. Neither does it give a keyword difficulty score for a particular keyword. Ever since its release, the tool has been free for anyone with a Google ads account.
But, the process has changed over the years. And has arguably become harder. Even though, it is still possible to get a free account today.
How Google Keyword Planner Works
As I stated, Google Keyword Planner is formerly known as Google Keyword Tool. It’ one of the best Google marketing tools. The Keyword Planner is a focused version of the Google Keyword Tool and AdWords Traffic Estimator.
The tool is designed to make it easier for advertisers to get through the process of creating new ad groups and campaigns. Generally, Google Keyword Planner helps you research keywords for your search campaigns.
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You can also use this free keywords tool to discover new keywords related to your business. And even see estimates of the searches they receive and the cost to target them. It also provides another way to create Search campaigns that are centered around in-depth keyword research.
NB: Keyword Planner’s forecasts are refreshed daily and based on the last 7-10 days, adjusted for seasonality. Your forecasts will take into account any impact of market changes during this time frame. They’ve updated their seasonal model to account for current market conditions.
Some Benefits of Using it Include:
- Discover new keywords: Get suggestions for keywords related to your products, services, or website.
- See monthly searches: See estimates on the number of searches a keyword gets each month.
- Determine cost: See the average cost for your ad to show on searches for a keyword.
- Organize keywords: See how your keywords fit into different categories related to your brand.
- Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.
However, it’s important to keep in mind that while Keyword Planner can provide insights into keyword targeting, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.
How to Access the Google Keyword Planner
First, your account must be using expert mode. Since you won’t be able to access the Google Keyword Planner if your account is using smart mode. Secondly, you must complete your account setup. By entering your billing information and creating a campaign.
If you’re not yet ready to spend money, you can choose to pause your campaigns. Once you open Keyword Planner, there are two ways to create your keyword plan. You can either search for new keywords by clicking Discover new keywords.
Or even upload existing keywords by clicking Get search volume and forecast. The next thing is to get ideas for new keywords and then edit your list of keyword ideas. You can also add keywords to your plan and see a performance forecast.
Use these links to learn more:
- About Keyword Planner Forecasts
- Refine your New Keywords in Keyword Planner
- Best Practices for Finding new Keywords
- Get negative keyword ideas using the search terms report
- Grow your Smart Bidding campaigns with broad match
Your plan forecast shows you how many conversions, clicks, or impressions you’re likely to get for your keywords based on your spend. Not forgetting, you can further customize your plan. By grouping your keywords into ad groups and narrowing your targeting by location.
Lastly, you can create a campaign based on your plan. Particularly, from the Plan overview, Ad groups, Keywords, or Locations page. You can use Keyword Planner to get insights into how keywords might perform.
In nutshell, if you’ve never used the Google Keyword Planner tool before, then you’re missing out big time. For one thing, it’s a colossal hive of information to help you make decisions on your PPC and SEO (search engine optimization) campaigns.
It’s also the best keyword suggestion and keyword research tool. With so much data available at your fingertips, you can use it to get vital keyword data that will help shape your overall digital strategy and campaigns.
As an alternative, you can also try the WordStream Free Keyword Suggestion Tool — discover and export new keywords. As you also measure their performance data to help you succeed in rich and organic search traffic.
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With this tool, thousands of searches are analyzed daily. It allows you to Find New Keywords. Enter a keyword or website URL to get hundreds of relevant keyword results, tailored to your industry and country.
There’s also Research & Prioritize. Each keyword has a competition score, and an estimated CPC that helps you make the most of your marketing budget. It also allows you to Improve Your Google Ads Account as well.
In this case, you’ll be able to download your full keyword list in a CSV format that’s ready to upload directly into Google Ads. So that you can get to work on your new campaigns. In other words, it’s brought to you by WordStream, supported by Google (learn more).
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Finally, before I conclude, it’s also good to learn more about how you can grow your business with Google Ads too. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.
Moreover, you’ll only pay for results, like clicks to your website or calls to your business. You’ll also show up when people search for what you offer. Now that Google is where people search for what to do, where to go, and what to buy.
Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers (start now).
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Having that in mind, it’s my hope that the above-revised guide was useful to your or even your business team. As you try to make sense of and mind your search appearances using the Google Keyword Planner.
But, if you’ll need more support, you can Contact Us and let us know how we can help you. You can also share your additional opinion thoughts, contributions, suggestions, or even questions in our comments section below.