What is Keywords Search? A Step-by-step Beginners Guide

Joseph Mucira | Posted on May 10, 2020 |

Most specifically, I find the Keyword Tool to be the best alternative to Google Keyword Planner and other keywords search tools. And also, I know that this tool will help you equally if you’re in the process of rolling out a new website. Even if you are a pro webmaster, this keyword tool comes handy whenever your keyword plan runs dry.

But, why am I so confident? Simply, because as you know, there’s a lot that goes into the process. From the basics of website design to website development. Or even, from content creation to your online digital marketing strategy. In a nutshell, there’s not enough time in the day to tackle every website task.

Ideally, you want each page on your site to target unique primary keywords. And while there’s sure to be a lot on your mind, make sure that you spend enough time on keyword research to guide your content strategy.

By doing so, upfront, you’ll have a clear idea as to where you want to take your site in the future. And more so, how you can also shape your content. Keep in mind, almost now and then, there are a few keyword research shortcuts that you can take, and tools often serve as the most effective options.

What are Keywords?

According to MOZ, keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into the search engine also, called “search queries.”They are also known as search terms — words or phrases that are submitted into search engines.

Any time you type a word or phrase into a search box—on Google, for example—you are using keywords. In that case, while trying to find relevant images, videos, or information. So, in other words, Keywords are basically terms that we send to search engines. Whenever we’re on the prowl for answers, knowledge, products, or services.

As an example, if you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords. At all times, as a website owner or even content creator, you want the keywords on your page to be relevant.

What is Keywords Search?

A Keywords Search looks for words anywhere in any given record especially when it comes to online digital marketing. On a clear note, keyword searches are a good substitute for a subject search. Particularly when you do not know the standard subject heading. Keywords may also be used as a substitute for a title or author search when you have an incomplete title or author information.

In simple terms, keywords all narrows down to what people are searching for online. So that they have a better chance of finding your content among the results. Therefore, Keywords are how the search engines know what you’re all about. And who they should send to your blog.

You may also use the guided keyword search option to combine search elements, group terms, or select indexes or fields to be searched.

And there are a variety of keyword suggest tools that new businesses can use to target the best keywords for their niche. From long-tail search terms to negative keywords. With these exclusive tools, you’ll be able to achieve quite a lot during your keywords search journey.

With these tools, you can:

Choose the best keywords, based on your industry, monthly searches, and more.
Create a content calendar that’s based on related long-tail keywords.
Learn more about your competition.
Know which keywords on your targeted list have the highest search volume.
Boost your search engine rank.

Although you can pay for access to a variety of high-level keyword suggestion tools like Ubersuggest, this isn’t something you have to do. Instead, you can rely on a combination of free tools to compile a quality list that’ll bring you results.

Questions to consider include:

Is the keyword relevant to your website and content?
And, will online users find what they intended to look for when using the keyword?
Will users be satisfied with what they find using the keyword?
Further, will this traffic results and accomplish the goals you intended to reach?

If the answer is YES to all of the questions above, it is time to find the keyword in leading search engines.

And a simple trick to finding the value of your established keyword(s) is discovering other websites or businesses. But, of course, that also must be ranking well for your chosen keyword. This gives greater insight into the competition and understanding how easy or how difficult it is to rank for that specific keyword.

Another thing to look out for is search result advertisements. To explain further, these ads are usually displayed on the top or right-hand side of organic results. And they usually indicate that a high-value keyword is being used. While, similarly, multiple search ads are an indication of website conversion rate keywords.

Why are Keywords important and why do I need them?

Are they really that important to me and my blog? Can’t I get by without them? I mean, it’s all about the content right? So if I just write a really cool article, people will find it, right? Keywords are blocks of text that help search engines identify the topics that your content explores.

It’s important to realize, keywords search algorithms have sophisticated systems for analyzing the words that users employ in their queries. As well as the terms that are used throughout a given piece of content. This helps them match the user with the content that will best answer their needs.

How is Good Keywords Search done?

First of all, creating keywords does not consist of merely guessing which words might be successful for a website. In fact, recognizing the actual value of a keyword requires considerable knowledge. Such as knowledge about a given website niche, website development hypotheses, and repeat testing to make sure the keyword(s) are applicable.

Secondly, it’s not a good practice to just throw around keywords on your webpage(s). After all, compelling content creation is all about providing real value for and to the real people. It’s not just sending hints to our robot friends at Google among other search engines. There are some basic keyword usage rules you should follow to get started.

Which are the Best Tools for Keywords Search?

Looking to find winning keywords to target but don’t have the budget for paid tools? Google Keyword Planner used to be great for this. You could enter any ‘seed’ keyword and see tons of keyword suggestions, plus search volumes.

On the other hand, the Keyword Tool is the best alternative to Google Keyword Planner and other free keyword research tools. Another preferred solution is to use a tool like Ahrefs’ Keywords Explorer that shows actual search volumes and tons of other SEO metrics.

As you can see, from the video above, it’s easy to use the Google keyword tool. For example, as an illustration, you’ll; just enter the keyword you’d like to get ideas for. Then, look at the list of related terms.

To find long-tail keywords while using the tools, scan the list for longer terms. You can also try inputting a 2-3 word keyword to see what long-tail queries are generated. But, what if you’re starting out and can’t justify paying for any free SEO tools?

With this in mind, there are some more free keyword tools to help kickstart your SEO with zero investment. This time around, I’m going to focus on some of the top 10 free keyword research tools.

The top 10 keywords search tools are:

Apart from the tools above, you can also find and narrow down your keywords with data provided by the Keyword Tool, the market’s leading SEO tool for free! And in that case, you can use the tool to see more items such as your keyword search volume, Cost Per Click (CPC), search competition, number of search results, and search trend for each keyword.

Need more than a keyword research tool? How about a market research tool? Take competitors’ keywords, in-depth PPC and SEO insights, data from Google, and even owned proprietary search technology? All you need to do is start searching.

Wordtracker is another tool that helps you find new keywords for your market. Then, thereafter, as soon as you’ve found the best keywords for your website, you can export them to CSV or download the list as a PDF.

How to Use Keywords in a Content Strategy

More often, you can start with a keyword and create a piece of content around that term. Sometimes your content already exists, and you need to figure out how to match it to keywords. To do this, create what’s known as a “content to keyword map.”

Creating this map can help you understand the impact of your existing content and identify weak links or gaps that need filling. And since keywords define each page of your site, you can use them to organize your content and formulate a strategy. The most basic way to do this is to start a spreadsheet (your “content to keyword map”).

Identify your primary keyword for each article. You can then build your sheet to your own requirements. While adding keyword search volume, organic traffic, page authority, and any other metrics that are important to your business.

What do I do with the Keywords Search results?

If you’ve ever used Google Keyword Planner before using the Keyword Tool, then you may already know that there’s a lot you can do with the data.

For instance, you can use the data found in evaluating your competition, finding high-volume opportunities, and creating new content using the newly found keywords. You can also use new keywords while improving your website’s navigation.

Takeaway,

Before the semantic search, keywords were the primary means of communicating to search engines the topics you were covering.

Generally, the more often you used the keyword the more relevant your content appeared. Unfortunately, this led to practices, such as keyword stuffing that were designed to trick the search engine and ended up hurting the user experience.

However, to curb this vice, Google, for instance, has introduced various updates over the past few years. That was specifically designed to better understand the concepts within the query and website. This has resulted in a shift in the importance of keyword usage.

But, this does not mean that keywords are obsolete. They are still used by the search engines to discern the topics that are being covered. And they are looked at as a part of a larger picture. Instead of pulling out keywords, the search engines look at how various topics are related.

This helps them to better understand the content that your material covers. And how it relates to various queries. They are thus able to return more relevant and applicable search results for users, enhancing the user experience.