Off-page SEO includes those tactics that relate to activities carried out away from your own website. Link building is often considered to be the main off-page tactic, but this also includes tactics such as content marketing, social media, appearing on podcasts, landing reviews, building local citations, and more.
Joseph Mucira is a pro influencer, trendsetter, blogger, digital marketer, I.C.T. support giver, brand manager & V.A.S provider.
On-Page SEO (aka On-Page Optimization or On-Site SEO) is the practice or rather the process of maximizing the results your web content achieves from search engines query. Including improvements in rankings, organic traffic, and conversions. These existing content optimization opportunities tend to come in two scenarios though. For instance, via Keyword Research before creating the content, or content SEO Audit afterward.
Local SEO is the practice of optimizing a website in order to increase traffic, leads, and brand awareness from local searches. Common tasks associated with local SEO include finding local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.
Web 3.0 aka Web3 refers to the evolution of web utilization and interaction which includes altering the Web into a database. It enables the up-gradation of the back-end of the web, after a long time of focus on the front-end (Web 2.0 has mainly been about AJAX, tagging, and another front-end user-experience innovation).
WordPress SEO is an act of test in isolation on the CMS root system to increase and improve the overall ranking of its built-in website. WordPress is one of the best content management systems when it comes to SEO. But, even though it gets a lot right “out of the box,” there’s still so much more that you can do to improve your web performance.
When it comes to Online PR Management, consultants work with businesses to improve their performance by providing expert advice to solve problems and encourage growth. They work with businesses across a wide range of sectors, including business strategy, finance, HR, and marketing.
Your Alexa Rank is an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question: Compared to all other sites, how is my site doing? Note that since rank is a relative measure, your site’s rank is not only dependent on that site’s traffic, but also on changes to traffic on other sites.
WordPress Multisite is a core WordPress feature, though it’s not enabled by default. Once you enable it, you’ll get a new Network Admin dashboard where you can manage all the sites in your network. It also adds a new Network Admin user role, which is the only type of user account that can access the aforementioned dashboard.
According to Alibaba, an online marketplace is a website that brings together online sellers and buyers. Think Alibaba.com, Walmart, Etsy, Amazon, eBay, or even Facebook. Online sellers can sign up to an online platform such as Alibaba.com so easily. And then, set up a business account to create a virtual shop floor and list their entire product range online.
Technically, the main duty of SEO Specialists (aka Search Engine Optimization or SEO Webmasters) is to test, analyze, and make changes to any website — that of the clients or even their own. So that it’s well optimized for search engines. And, more so, making sure that the website subsequently ranks higher in the major SERPs like Google and Bing.
Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam.
Website Links Management is all about the ability to organize, edit, analyze and have complete control over all the links your web business shares – no matter how big or small your company is. You can see the list of the Best Raven Tools to use in Website Links Management in detail.
If you want to Automatically Index New Website Content in SERPs (more so, weblogs), the URL Inspection Tool is the first thing to consider. Now that ranking on the first page of a SERP like Google is the goal for many businesses. But, in order to get there, you cannot take shortcuts or expect it to happen overnight.
Meta Platforms, Inc., doing business as Meta (formerly Facebook, Inc.), is an American multinational technology conglomerate holding company based in Menlo Park, California. As of today, Meta is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries. And one of the world’s most valuable companies in the world.
Social Media Marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The Pretty Links Plugin is a WordPress tool that allows you to easily implement URL shortening inside of a WordPress-powered website. Whereby, you can quickly deploy short URLs for your social or marketing campaigns. Or even use Pretty Links to make external affiliate links prettier.
Raven Tools is a cloud-based digital marketing platform with a complete set of SEO audit and automated reporting tools for web marketing. It’s trusted by thousands of agencies, in-house marketers, and media companies worldwide.
Startpage is a web search engine that highlights privacy as its distinguishing feature. Previously, it was known as the metasearch engine Ixquick. At that time, Startpage was a variant service. Both sites were merged in 2016. StartPage serves up answers from Google. Making it the perfect choice for those who prefer Google’s search results but aren’t keen on having their search history tracked and stored.
Zendesk is a service-first CRM company that builds software designed to improve customer relationships. As employees, they encourage each other to grow and innovate. And as a company, they roll up their sleeves to plant roots in the communities we all call home.
Generally, the Best Time to Post Weblogs or rather the perfect blogging frequency will vary depending on your target audience and goals. For example, if you’re trying to increase your click-through rate (CTR), you may need to publish more frequently.