If the on-page work you’ve done on your Guest Posting is garbage, you’ll only get a fraction of the value you could get by doing it right. And if you want to squeeze the full link juice out of a post while being able to pass a manual review, there are several guidelines to follow.
There was a time when link building was very much a numbers game. Back then, the quantity was king! But, today, the situation is very different. Whereby, link building today is about quality, context and simulating organic growth.
I see ever too often that people opt for dozens of non-sense links rather than one high-quality contextual link. Simply, because they believe more is better. Now, my point isn’t that PBNs or Web 2.0s are dead – because they’re not!
However, it seems that people value the cheap mega backlink packs over a few incredibly relevant and well-placed backlinks. And to me, that’s a shame! Also, I’ve seen cases where websites with only a dozen backlinks outrank similar sites with hundreds of backlinks on very competitive search terms.
Why the difference? Obviously, because the backlinks for the site ranking #1 were incredibly powerful. Having said that, stay tuned as I take you through how you can turn your guest posting into absolute monster power links and replicate the same results.
What is Guest Posting?
First things first, let’s define our terms. “Guest Posting” means writing and publishing an article on someone else’s website or blog (like jmexclusives). It’s a great way to connect with new readers and get your name out.
I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.
These days, I’m guest posting like a madman. More than I ever have, in fact, in over six years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time. So why bother?
I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain. Bearing in mind, there are three reasons why guest posting is such a key strategy for every blogger to build their online influence.
1. Guest posting builds relationships
Bloggers need good content. By being good at guest blogging and adding value to someone else’s blog, you’re going to build relationships with other bloggers too.
Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.
By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.
2. Guest posting is great for search engines
The one non-negotiable you should have for guest-posting is this:
That the host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).
Over time, these backlinks will raise the value of your blog to search engines. Making your content easier to find via Google, Yahoo, Bing, and others.
3. Guest posting introduces you to new people
Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you if you do it right.
If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation, you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)
Add value. Help people. Be patient. And over time, you’ll win.
What about people posting on my site?
I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).
If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.
Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice too.
The first rule of being a good guest
When I guest post for someone else, I do the following:
- Link to the post from my blog
- Promote it on Twitter (several times)
- Share it on Facebook
- Link it on my LinkedIn profile and page
- Thank the person
- Stick around and respond to comments on the post
While not everyone does this, it’s not a bad idea.
However, this is important! And if you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter.
It’s always better to get your name out into new communities.
Does Guest Posting Matter?
Of course, Yes! When it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. So long as you get the backlink.
And whether that’s precisely true or not, I don’t care. The point is that this is an excellent strategy for extending your reach and boosting your reputation online.
Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step. Eventually, to get your writing featured in news sites, magazines, and other publications. If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about.