Before you start the journey of any web content SEO Audit, you must be well-versed in all the content creation and copywriting skills involved in a good web copy. Of course, content creation is one of the uttermost skeletons that completes the online web presence.
And if you’ve known me online for any length of time, you’ll know that content creation is one of my best characteristics. But, the big question is; how do I do it? For this reason, that’s why I was so excited to teach you more about this topic in one of my articles about ‘What is Content Creation?’ in detail.
By definition, Content Creation is the process of generating topic ideas that appeal to your buyer persona. Basically, content creation involves creating written or visual content surrounding a target buyer persona with relevant topic ideas. And then, making that information accessible to the lead audience as a blog, video, infographic, or other formats.
Learn More: What Is Content Creation? A Simple Step-By-Step Guide
After you’ve successfully learned the basics of content creation, the next thing that follows is to SEO Audit it. In reality, content is a large part of your everyday life. Thus, it’s so hard to avoid the various web content types found here and there. But, why would you want to consider content as a useful tool?
Simply, because at its core, content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more. That’s why, for all Webmasters, having good Search Engine Optimization (SEO) is essential in positioning a website properly in search engines.
But, it’s not always easy to rank a website in the top position in SERPs perse. Whereby, to be able to master the basics of SEO, web owners need to be well informed of what search engines are looking for first. As well as what their audience wants. Webmasters who have learned the basics of SEO are able to build a strong online presence from which they can also profit.
What Is Content SEO Audit?
A Content SEO Audit is a process of analyzing how well your web presence relates to the best user-based content practices. It is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible.
Oftentimes, the SEO audit will reveal key elements such as technical SEO issues and website structure issues. It also helps you identify On-Page SEO issues, potential off-site problems, and any user experience issues. As well as content gaps or opportunities and useful competitive marketplace insights.
In general, when we talk of an audit, it’s a standard procedure that should occur on a regular basis – It is essentially a “health check” for your website. While SEO audits may vary slightly, each one should analyze basic technical SEO “table stakes.”
Such as sitemaps, server errors, and metadata. At a high level, an audit should cover accessibility, indexation, and optimization. In an SEO audit at jmexclusives, our SEO experts analyze over 193 different SEO elements across the following categories:
Technical Content SEO Audit
- Indexation analysis
- Status Codes
- Page Speed
- URL Structure
- XML Sitemap
- Canonical Tags
- Legacy Domain Issues
- Off-Page SEO Analysis
- Mobile SEO analysis
- International SEO analysis
On-Page Content SEO Audit
- Site Content Structure
- Keyword Research
- Page Copy Theme Analysis
- Keyword Use
- Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
- User Experience
- Images & Video
- Internal Linking & HTML Sitemap
Server Log SEO Audit
- Crawl Budget Analysis
- User Agent Analysis
The information captured during the auditing process allows our team to make accurate, impactful recommendations for your specific website and situation. But, why is it important to SEO Audit your website on a regular basis?
The Benefits of a Regular Web Content SEO Audit
First of all, we all know that a website is the “hub” of any online brand. And as such, it’s so important to have regular checkups to ensure everything is in order. Secondly, it’s also important to note that a website is a living digital property.
Meaning, it’s typically not stagnant for long periods of time. In any given year, content is either added and/or removed from the website. For this reason, a website audit should occur on a regular basis. Perse, I recommend that websites be audited at a minimum interval of twice per year.
Learn More: Best SEO Tactics | Get More Rich Snippets CTR & Ranking
In that case, it allows your SEOs and webmasters to fix critical issues as they arise. Likewise, there are other parts of SEO that you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn’t the end of the road to SEO success.
For instance, to fully benefit from an SEO Audit strategy;
- it’s important to pay attention to your competition’s SEO activity to stay ahead,
- look at your primary industry and its audience to consider the fierce competition,
- keep an eye on the newest search engine best practices for SERP ranking consideration,
- maintain local SEO best practices if your business depends on customers visiting a physical address.
All of these are elements of a successful SEO strategy and should be a corollary to your audit and ongoing SEO maintenance. That said, are you wondering how to manage your backlinks? Do you struggle with developing an effective backlink management process? Let’s now learn how to make your content and links remain a fundamental part of the web.
Conduct an Internal Links SEO Audit
Given how critical backlinks are to your site’s SEO, it’s wise to have an approach to managing your link profile. Just as authoritative content helps you to rank for relevant keywords, backlinks also reassure the search engine of page authority. It comes as no surprise, then, how much focus some SEOs put into building and managing their external link portfolios.
Backlinks remain one of Google’s most important ranking signals. After all, Google looks at the quality of backlinks to establish site authority and, in turn, its rankings. Nearly every attempt to list SEO ranking factors includes backlinks as one of the drivers of a site’s rankings and search visibility.
Learn More: What are Dofollow Links? & How to Build Quality Backlinks
Perse, even Google confirmed links to be one of the three most important ranking factors, after content and RankBrain. But, there are other reasons, too, why you should pay attention to how your site is linked to. Consider items such as link quality and broken links.
In terms of link quality, it’s actually relatively easy to build links, even today. However, the only problem is that most of them would probably have extremely poor quality. They could very well impact your search visibility – most likely in a negative fashion. Which leads us to anchor text.
The clickable text of your hyperlink needs to contain terms that are relevant to your linked page, rather than including unrelated terms in your anchor text. The best anchor text tells users that if they click that link, they will get the information associated with that term.
Learn More: What is an Anchor Text? & How is it Best SEO Optimized?
Regular backlink management gives you the opportunity to spot and eradicate potentially harmful links early. Again, this leads us to consider broken links in our content. Eventually, broken links – links pointing to a non-existing URL – don’t help your SEO either.
Simply, because they provide a poor user experience to anyone trying to access the target content. Whereby, although these links promise to be of great use, instead they land web users on a 404 page, for example. In short, Broken Links are such a webpage URL, when navigating through which the server gives the answer “the page does not exist or is not found”.
The link, document, or image requested by the user may not really exist or it may even be “dead.” Due to a malfunction error, server error, or even a site configuration error.
Learn More: Broken Links | What are they & How do they affect SEO?
Here’s the challenge – Backlink Management of the entire profile and using it to boost search visibility requires a lot of data analysis and insights to develop a plan. And as such, this is where having an enterprise-level platform will help. Backlink management consists of four, simple stages:
Each delivers separate outcomes, so let’s go through them in turn. With that in mind, in this article, you can read and learn more about how to manage your site backlinks using an Enterprise Platform in detail. We’ve also got a step-by-step guide on how Backlink Management is Done in detail too.
Related Topic: Broken Link Checker | A Free Tool For Dead Link Checking
Overall, managing backlink profiles is a complex activity, and requires a ton of data to complete. Fortunately, there are various tools or capabilities of an enterprise SEO platform that will help you with it. Some of these tools include:
- A crawler like Clarity Audits to analyze your site’s overall health
- A backlink profile research tool, like seoClarity’s Backlinks, to evaluate your and the competitors’ backlink profiles
- Content and keyword research tool to identify topics for linkable assets
- Rank tracker to monitor the effect of link-building campaigns on your search visibility.
On top of that, there are also some free SEO tools that can assist you with managing your backlinks. For instance, Google Search Console also includes information about some of your links the search engine knows about.
The Disavow Tool will help you tell it which of those links might be spammy and the search engine should ignore it. Google Analytics will help you monitor the growth of your organic traffic as a result of a link-building campaign.
Lastly, Check My Links can help you identify broken links quickly.
Make Use of Yoast SEO Plugin
To be a successful blogger or to make your blogs outstanding and loved by all, quality content and SEO is the key. Quality content includes clean, informative, and easily readable content that is arranged in an appealing way. Creating a quality rich SEO blog post is not an easy task.
Yoast SEO Plugin is one of the most widely popular WordPress plugins around and it’s easy to understand. Why? Simply, because whether you’re running a personal blog or you’re an SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible.
Related Topic: All in One SEO Pack | An SEO Plugin for WordPress Sites
Being one of the most popular SEO plugins on the market today, it helps you create an automatically updated XML sitemap for your website. In addition, it helps you preview your content’s search snippet so you can see what site visitors see. And even gives you the green light when your content is SEO optimized.
In addition, you can add meta tags, set canonical URLs to avoid duplicate content and Google penalties, and integrate with Google Search Console so you can see how search engines are indexing your site and fix any crawl errors that exist. You can read and learn more about how to use Yoast SEO Plugin in your content audit.
Optimize Your Anchor Text
Even if you don’t realize it, there’s a good chance that you use anchor texts on a daily basis. An Anchor Text is a clickable text that you see in a hyperlink. So, if the Internet is a highway, then you can think of anchor texts like signs for upcoming exits.
They send signals to both your website’s users and search engines. And when used correctly, they will connect you to a different “lane” by allowing you to source credible information from another website. They also play a role in helping users navigate your site as well.
Learn More: Tags & Categories | WordPress SEO Master Best Practices
There is a section that tells your web browser and search engines which link to follow. Or when a user clicks on the link, it will navigate them to the indicated page. If you’ve never dug into the details of URLs before, it’s easy to imagine that merely creating a link is where the fireworks end.
But there’s a much more profound reason for brands to focus on this one simple element. As long as your user knows they can click on it, then feel free to include one in a blog post or on your site. But now that you’ve learned more about that, you need to see all the tips on how to optimize your Anchor Text in detail.
Get Started with an SEO Analyzer Tool
If you’re struggling to get more visitors to your site, the answer might just lie in the Free SEO Analyzer Report! Created by Neil Patel, this tool comes with many features like SEO Analysis. If you want more search traffic, all you have to do is follow the website analysis report. It will point out all of the SEO errors you need to fix in order to increase your rankings.
It also has an SEO Checker for you to get a complete list of errors that are hindering your site from achieving the top spot on Google. This SEO audit prioritizes each fix based on potential traffic impact and ease of implementation. Once you make changes, you can re-run the report and check to see if you did it correctly.
You can also use it to measure your Site Speed. Site speed no longer just impacts your conversion rate, but it also affects how high your site can rank in search engines. If you want to rank well you have to perform a thorough website analysis and not just look at common SEO factors.
Related Topic: What Is Meta Description? Why It’s Important In Web SEO
Through its SEO Audit Report, the SEO Analysis doesn’t just point out errors, but it gives you step-by-step instructions on how you can fix each of them. Each SEO report contains video tutorials to step by step instructions.
Lastly, there is also a Backlink Checker too. A website analysis is never complete without analyzing your backlinks. Audit who links to you, track your domain score, and your overall traffic metrics. This way you’ll see what’s working and what needs to be improved upon.
And if you put in a competitor’s URL you can see who links to them and the anchor text of each link. In that case, all you’ll need to do is visit the official website to get started with the SEO Analyzer Tool.
Finally, as soon as you’re done with your web content SEO Audit, the next stage involves routine content marketing. Whereby, Content Marketing is a form marketing technique used to consistently create and distribute valuable and relevant web content.
Especially, in order to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Useful content should be at the central core of any marketing plan. But, why? Well, on a clear note, traditional marketing is becoming less and less effective by the minute.
And as a forward-thinking marketer, you know there has to be a better way. Equally, links are invaluable to SEO success. Oftentimes, however, to properly manage your backlinks profile and grow the site’s authority you need to manually analyze data from dispersed sources.
Learn More: Blog SEO | How to Increase Website Rank with Categories
Typically, this leads to wasting too much time and missing out on many opportunities to boost search visibility. An enterprise-level SEO platform helps to overcome all of those problems of backlink management. By providing a birds-eye and detailed views of your entire SEO strategy.
As well as to protect, review, and grow your site’s backlinks so that you can make the next great link-worthy content. That’s it! All you needed to get started with your content SEO audit journey. But, if you’ll need more support, you can Contact Us and let us know how we can help you.