Editorial Links are effective because they come from an authoritative site that has pretty impressive metrics. They result from a site having good content and marketing techniques. They are part of a strong link profile and are not paid for or directly requested, as is the case with acquired links. Where you make a prior request or even pay to get a link back.
According to loganix, link building is one of the best SEO techniques to help you get better search results. However, it can also be one of the most neglected strategies to help boost your SEO. Simply, because there is a lot to understand about these natural links and all the best practices that circle all around them for a successful link-building plan.
Fortunately, gaining editorial links doesn’t have to be challenging. For one thing, there are a number of benefits to having these for your SEO strategy. Furthermore, the only thing bigger than our footer will be your ROI. In our case, we get quality and organic backlinks from reputable websites by just developing strong and long-term relationships.
What Are Editorial Links?
Editorial Links are backlinks on another website that points back to your website, typically on a large publication but they can also be more niche sites. These types of links come from publishing valuable content that people find trustworthy while marketing your brand to a broader audience.
As mentioned, Editorial Links aren’t requested or paid for by you. Neither do they link back to your site that is in guest posts you submit for SEO purposes nor to help grow your business. Meaning, that they don’t count since these are usually requested in exchange for a piece of quality content. With natural organic links, you’ll get more web traffic.
Just like those linkbacks from having a better SEO rankings strategy. Not to mention, you’ll also have higher chances that the target niche — a larger lead audience — will click on your link. And, more so, even learn more about your business. An informative and unique piece of content is naturally going to attract readers. And this translates to more site traffic.
Related Topic: What Is A Backlink And How To Get Them?
As an example, we get backlinks from authority sites by building strong relationships. Realistically, we only work with 100% real businesses that value their reputation and do not offer any paid links for sale. These websites are not marked by Google as “harmful” or “suspicious,” which ensures the best result. As well as content relevancy to the web users.
Our Editorial Links Building Strategy Involves:
- Top Resources: We cooperate with corporate company blogs and world-famous SaaS services
- Link Building: We have been building editorial links since 2016, offering them to our clients since 2020.
- Minimal Risk: We try to get free backlinks from sites that do not sell links.
- Relevant Sites: We choose only relevant sites to get free editorial links.
Important to realize, that sites that don’t sell links are not marked by Google as spam. Since they don’t violate the Webmaster Guidelines. Through the help of our team of Web Tech Experts, you’ll get as many relevant backlinks as you want! 1 backlink per month? No problemo. When you are building editorial links, it requires you to reach out to others.
The links that go back to your website need to be established and also provide quality content and information about specific topics that people use as legitimate resources and references.
Other types of editorial links can also include:
- Referring to your website as a resource for more information
- Showing your website as the creator of a popular infographic
- Including your content or website in a link roundup
- Citing someone from your company as a source of important information
- Interviewing someone associated with your website
With that in mind, there are many reasons why a few editorial links can be much more beneficial to your SEO strategy than a ton of low-quality links. For instance, you’ll easily be able to establish yourself as an authority. Editorial links help establish you as an authority since another established source is featuring and mentions the content.
One of the main benefits of editorial links is the SEO value. The link value that comes from these authoritative websites is beneficial to help you have higher search rankings. Editorial links help your SEO ranking because they provide valuable links to your business from an authoritative site, help build a strong link profile, and help with link diversity.
Even if your primary focus is to get a link, there are also some other residual benefits to reaching out to other businesses. You are able to foster long-term relationships that could be beneficial to both of the businesses going forward.
Manual Outreach Vs. Editorial Links
In general, manual backlinks are some of the most common types of links for SEO. This involves guest posting and manually contacting bloggers and website owners and asking them to link to you (aka blogger outreach). You need to give them a motive to link to you so you need to be reaching out to people who are relevant.
This means, that if you are contacting people that don’t have a connection to your industry, they are going to be confused as to why you are asking for a link. These links may be acquired via payment. This can include paid linking, article distribution, directing links, and comments on blogs, forums, and other forms of social media.
Both links are going to add value to your site but editorial links are going to be much more valuable. If people are linking to you with the intention of citing your original content then these links are more trusted. If the link is because you paid for it to promote your own content then these links won’t be worth as much.
An important thing to remember is that an editorial link is not going to appear in an author bio box — but within the actual content. Google likes to see editorial links because they are harder to earn, and therefore hold more weight. That said, let’s now learn a few ways to earn these types of links so that you can have an idea of how to start your own strategy.
8 Simple Steps To Get Natural Editorial Links For Free
I see ever too often that people opt for dozens of non-sense links rather than one high-quality contextual link. Simply, because they believe more is better. Now, my point isn’t that PBNs or Web 2.0s are dead – because they’re not! However, it seems that people value the cheap mega backlink packs over a few incredibly relevant and well-placed backlinks.
And to me, that’s a shame! Also, I’ve seen cases where websites with only a dozen backlinks outrank similar sites with hundreds of backlinks on very competitive search terms. Obviously, because the backlinks for the site ranking #1 were incredibly powerful. Getting high-quality editorial links requires some work.
But, there are different ways that you can go about acquiring these links. One great way to start is to reference another company. When you mention another company and give them an advertorial link, be sure they know about it. When you do social shares, mention them and request that they share your article.
Learn More: Buying Backlinks For SEO: Yes, This Is Still A Thing!
Whereby, they’ll actually be more likely to share it since they are mentioned. Once you are on their radar, they will be more likely to read your stuff and hopefully return the favor. This works if the company you are mentioning is in your industry but not a competitor. A good link-building strategy helps promote your brand seamlessly.
In particular, by showing you are an authority in your field. It helps promote the expertise of the company and strengthens the services and goods you offer. As such, you should try and reach out to those brands and businesses that best relate to your niche. Below are a few steps you can use to get free editorial links for your website.
Step #1: Create good relevant and quality content
This is one of the most obvious things to do. And by good, we generally mean valuable or newsworthy content. The type of content that authority websites want to share. After all, don’t say it, don’t say it, don’t say it… that content is king! Create informative original content that has a unique twist that people will want to read.
If possible, you want to aim to create evergreen content so that your content doesn’t become irrelevant in the future. The content needs to be quality so you need to pay attention to the details. And then, have great grammar and spelling checker tools. The content should be easy to read and have the right structure.
In order to get quality content, it may need to be longer, but this doesn’t mean it shouldn’t be easy to read and follow. Make it easy for people to share. Also, pay attention to the headline since most people will read the headline. When creating content, it helps to know the different reasons why people would link to your content.
You need to consider that they:
- may have found it extremely interesting or useful
- want to be the first ones to share the content and spread it to their circle
- maybe mentioned in the content and want to share it and boast about it
- are personally or professionally attached to the content creator
- maybe in touch with the creator who has requested that the content be shared
The linker can benefit from linking the content, such as incentives of payment. In order to have editorial links, however, there is no payment so their content should be shared for the first reason. Great content that will attract links is the first of its kind. For instance, it’s entertaining, extremely useful, emotionally captivating, educational, free, and comprehensive.
Step #2: Allow free guest blogging on your website
By all means, Guest Blogging is all the rage right now, and rightfully so. Offering content to another website is a great way to improve your SEO and your reputation. Whilst, helping out the site by offering quality content for nothing but a mere backlink. In a roundabout way, guest posting means that you are asking a website for a website backlink.
Sometimes, it’s not just about a backlink request to your website, but in exchange for something else. It isn’t easy, but it certainly sounds in reach, right? Small businesses have caught on quickly making guest blogging one of the most popular ways to earn backlinks. However, small businesses can’t forget that there are other ways to earn backlinks.
But, if the on-page work you’ve done on your Guest Posting is garbage, you’ll only get a fraction of the value you could get by doing it right. Guest Posting means writing and publishing an article on someone else’s website or blog (like our blogging site). It’s a great way to connect with new readers and get your name out.
Perse, we offer this on our own blogging website (occasionally) and do it quite a bit on other blogs with audiences that we want to speak to as well. But, for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t. For this reason, these days, I’m guest posting like a madman.
More than I ever have, in fact, in over eight years of steady blogging. In addition to my commitment to regularly posting on this blog, it’s quite an investment of time. So, why bother? Personally, I believe guest posting is the single most important strategy for growing your blog readership and platform.
Step #3: Look at your competitor’s editorial links
Using your competition for leads usually works the same way when you’re looking for places to guest post. You want to look at your competition and see where they are earning guest posts, and then try and go after those same sites. With editorial links, try to use Bing or Google Webmaster Tools to see where your competition is earning these links.
And then, go to that site and become as active as you can (consider submitting a few guest posts first to get to the editor). Once you know who your online competitors are you can then look at what they are doing. You may be able to turn the editorial links your competitor is using into your own.
Consider the following quick notes:
- Do a Google search for the top keywords you are targeting.
- Keep track of the editorial listings that may have your competitor’s websites on the first page of the search results.
- Then use a backlink research tool to see where the editorial links are for your competition.
- This may not technically be an editorial link since you are asking for the link but it’s still a way to get the quality link.
Likewise, you should also be open to interviews. Making yourself available for interviews can help you ensure that you are going to get some editorial links. Interviews are some of the most shared content on the Internet.
You can also interview others in order to bring some new eyes to your website. The person that gets an interview for your website blog is going to want to share it on their own.
Step #4: Update your content often and fix any broken links
Creating quality content is one of the most important things you can do in order to get more editorial links, but keeping your content up to date is just as important. If you feel that a post needs an update, go for it. This is important because nobody is going to care for an old post. More so, when there is a more effective or newer one out there.
Once you have updated your post let editors who have already linked to your article know that you have updated the content. This piece of information is appreciated by many editors and will also help pave the way for some more editorial links. Broken Links give you an opportunity to earn other editorial links.
With this, you need to look for suspended and expired domains that come under your niche. The older the domain, the better. Check the domain using a backlink checker and look at the links. Look at the most powerful links and these are the targets. Contact the site owner of the link and let them know that a dead site is linked to the website.
Suggest a few websites with similar content that will include your website also. Since you are helping the webmaster point out broken links your website should have first priority to replace the dead link.
Step #5: Get to know the topmost content curators
Content Curation is when a website puts together a post of some of the best content for that week or that month, usually on a specific topic. If you can get one of your articles onto the curated post, it counts as an editorial link. Get to know the curators and always send them great posts that you think might work well. If nothing else, you’re on their radar.
Once you break into the world of editorial links and start to earn more and more, you will find that it will be easier than at the start. It’s also important to remember that editorial links need to be completely relevant and helpful to readers. Do not expect your online PR management professionals to ask for a link when it doesn’t make sense.
And again, in the same fashion, don’t add editorial links to your own content for the benefit of anyone but your readers. Equally important, if you are the lead content creator, make yourself available for interviews and you’re sure to gain some editorial links. Not to mention, interviews are some of the most shared content on the web.
Interview others to help bring new eyes to your blog and get the content shared on that person’s blog. After all, the blog is going to want to highlight an interview with one of their own.
Step #6: Work with other content roundup creatives
To get featured in roundups, you should also work with content roundup creatives for free editorial links. Creating roundups of content is a trend that doesn’t seem to be going anywhere, and this is good news for those who are looking for editorial links. One of the best things about content roundups is that the information is easy to put together.
And again, it’s also quite useful for readers who want to learn more about that particular topic. In order to get into a content roundup, you need to get in touch with content creators in your industry. More so, those that have websites with a lot of traffic, and are considered resources. Once you have found these people keep sending them your best content.
You never know when you may be added to a roundup that already exists or one in the future. But, you do want to make sure that your website is running fast when you are sending out your content. You don’t want to direct people to your website if the performance and speed are lacking since this is a quick way to turn people away.
Step #7: Consult other professional local content publishers
Another great way to get Editorial Links is by contacting content writers and editors from local publications. Bearing in mind, most writers love to be able to include sources in their work since it helps strengthen the credibility of the stories.
Finding these linking opportunities is easy if you have the right value that is needed. This method can require a lot of research, but the returns are great. A successful approach can lead to a good viral effect for content. Make sure that the publications you choose are relevant to your site’s industry.
In order to find publications in your industry, just Google your topic + news [“keyword” news]. This obviously works well for a topic like SEO in this case. But, it also works surprisingly well for other industries too. Anytime you mention another company in one of your articles (so you’re giving them an advertorial link), make sure they know it.
Mention them in all of your social shares and ask them to share your article — they will be more inclined to do so since they are mentioned. Once you’re on their radar, they will be more likely to not only read your stuff but also return the favor.
Step #8: Find relevant topics for editorial links + PR
If you have one, it helps to get the PR department involved when looking at getting editorial links. It’s their job to talk with big publications and help the company gain visibility. The PR department can be helpful and know what kind of content is newsworthy. As well as the best chances you have of making a link happen on a website.
In some cases, the PR professional may already have an existing relationship with an editor and can ask him or her directly to up your chances. Finding the right topic can be the hardest part of creating content. In order to increase your chances of editorial links through your content, search Q &A websites for potential topics.
Websites such as Quora or Reddit can give you a number of unanswered questions. To make things even easier, get the PR department involved. Their job is to talk with editors of big publications and help a company gain that kind of visibility. Although they might not ask for backlinks, ask them what kind of content is newsworthy.
And, what your best chances are of making a link happen on a given website. In some cases, if the PR pro has an existing relationship, he/she can ask the editor directly.
The Main Editorial Links Drawbacks You Should Know
Even though editorial links are some of the best to get, there are some drawbacks of link building in general if you aren’t careful. Technically, Link Building in nature, especially getting editorial links, is time-consuming. It’s going to take time and just getting one or two inbound links is not going to make much of a difference.
Usually, you need someone dedicated to this process and it can’t be done overnight. Reciprocal editorial links may detract from your website. If you link to another website in order to get a reciprocal link, you run the risk of someone finding the other website more useful and interesting. You can be penalized if this process is misused as well.
If you are paying for editorial links and get in the habit of paying for links that aren’t quality then this will actually lower your search rankings. It can be punishable if overdone and you aren’t able to stay on Google. Overall, if your links aren’t totally relevant and helpful to the readers then you won’t have the same benefit.
NB: The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of jmexclusives digital online content designers and SEO webmasters.
At all costs, editorial links are going to be harder to get than manual links, but this is what makes these links more valuable. The best thing is to always stick to your lanes. And then again, make sure you heavily rely on what organic natural links bring to the table. Rather than moving forward to buy links in order to rank high in the search engine results.
Let’s Exchange Those Posts & Backlinks!
As can be seen, you can easily increase traffic to your website through editorial backlinks from world-renowned companies like ours. And there are many ways to get free offers — choose only suitable sites. And, in terms of approval and placement, you only need to pay for websites that are suitable for you. No suitable websites — no charges fee.
In accordance with our unique Guests Posting Program, our preferred blogs or editorial links are posted on a permanent basis. If for some reason, (which is quite rare) the post or link is removed, we will ask the site owner to get the link back or replace it. Not forgetting, all the links we post will be indexable and will not contain “sponsored” or “nofollow” tags.
Learn More: How Our Guests Posting Program Works
Suffice to say, the number of posts and links you’ll get per month depends on your business niche and requirements. On the other side, if there are no websites suitable for your needs, you don’t pay anything. Additionally, your articles or editorial links will be posted within a minimum of 3 hours or a maximum of 1 day.
Also, we have got a referral program where you get a 10% discount on the first customer payment. And a 5% discount on all the subsequent payments for recommending us to your friends. If necessary, we conclude contracts and provide all the necessary documentation. You can get a free test link now to see it all in action — but then, pay later.
Our Pricing And Payment Plans:
- Sponsored Posts: The cost of one article is $95 given the content and $150 if no content is inclusive
- Test Backlinks: The cost of one backlink with an anchor text and do-follow link is $55 while a summary block is $75
On one hand, in terms of our 5-backlinks package, the cost of one link in the package is $35. Meaning, that, if you have already ordered a free test link, it can be included in the package at a cost of $35. On the other hand, before we get started, you will have to make an advance payment in the amount of $20.
All you need is to tell us about your product/service and audience. Let us know where you want to get your backlinks from and what pages of your website you want them to be on. And then we’ll do the rest. That’s it! A beginner guide to editorial links and how to join our guest posting program for free — to write for us or even to feature your content on our site.
Whilst, allowing you to reach more lead audiences and target customers. It’s as simple as that! But, if you’ll need more help, you can always Consult Us for more customer support. You are also welcome to visit our FAQs & Answers section for more. As well as share some of your user experiences, suggestions, opinions, or contributions in our comments section.