Influencer Marketing Campaign has been a critical buzzword for a while now, and the mainstream media regularly refers to it. It has become one of the key mainstream forms of online marketing. Yet, there are still people who don’t really understand what it’s all about. Indeed, some people come across the phrase for the first time and instantly ponder too much.
Realistically, it’s just a horde of a hybrid form of both old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
But, influencer marketing doesn’t just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting. Our team of Web Tech Experts defines an influencer as someone who meets certain criteria. That said, let’s learn more about influencers first before we can move on.
Who Is An Influencer?
According to Sprout Social, an influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority, or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility.
In 2017 alone, 85% of marketers engaged in influencer marketing. While 92% said their campaigns were effective in regard to the use of influencer marketing strategies. An influencer assists companies in “influencer marketing” by utilizing their wits in the World Wide Web (WWW) as well as their social media networks’ fanbase.
Influencers have a long history in marketing. Initially, companies used compelling figures like celebrities and athletes to help sell their products through television and radio ads. The rise of social media has made other types of influencers more popular. Today, influencers fit into various different categories.
Consider the following:
- Celebrities: Artists, athletes, and pop culture stars.
- Professionals: Industry experts and thought leaders
- Micro-Influencers: Individuals with an impact on social media
- Creatives: Such as bloggers and content creators
The bulk of influencer marketing today occurs on social media. Micro-influencers and bloggers are a more cost-effective way to access instant credibility for growing brands. It’s for this and many other reasons that there’s a steady rise in influencer marketing. That said, you can learn more about how to identify an influencer in detail.
Word is, influencers, unlike celebrities, can be anywhere — they can be anyone. What makes them influential is their large followings on the web and social media. For example, an influencer can be a popular fashion photographer on Instagram, right? Or a well-read cybersecurity blogger who tweets, a respected marketing executive on LinkedIn, etc.
Within any industry, there are influential people — you just have to find them. Some will have hundreds of thousands (if not millions) of followers. But many will seem more like ordinary people. They may only have 10,000 followers, less in some cases. Yet, they will have developed a reputation for being experts in their field.
Related Topic: How Niche Marketing Is Done | Tools To Convert New Leads
They are the go-to people who provide the answers to people’s questions. Depending on their sphere of expertise, they are the people who make the most engaging social posts on their specialist topics. They share the best pictures, make the most entertaining videos, and run the most informative online discussions.
As mentioned, an influencer is someone who has some unique significant qualities and notable features. On that note, let’s do a summary of the key driving elements that identify a worthwhile influencer from the rest.
The key notable features that a professional influencer has:
- the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience
- a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
One of the biggest mistakes that traditional media makes is a failure to see the difference between celebrities and online influencers. Important to realize, that most influencers have systematically built a keen and enthusiastic audience. Thus, it’s not just accidental that these people follow influencers rather than a brand.
On the contrary, the audience doesn’t really care less about your brand. Rather, they only care about the opinions of the influencers. Therefore, this means, that you should not try to foist rules and business practices onto your influencers. The audience is theirs, and they can simply walk away, taking their followers with them.
If you ask your grannies, they’ll, definitely, tell you that during their days, there was a form of marketing strategy in use. And, one way to win customers was to influence them in some way. Whether it’s buying land, a car, household goods, etc. The only difference is that they were not spoiled by many choices and decisions to make back then.
What Is Influencer Marketing Campaign?
Influencer Marketing is a form of lead target audience engagement that involves a brand collaborating with an online influencer to market one of its products or services. Even though, some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition.
In other words, it’s a form of advertising that builds brand authority on the back of another person’s reputation. An early example of influencer marketing involved YouTube celebrity PewDiePie if you may recall. Notably, he teamed up with the makers of a horror film set in the French catacombs under Paris.
And, as such, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 27 million subscribers and received nearly double the views as the movie’s trailer. In the end, everybody won. That’s quite a simple example right there! Below are other stats that we can consider.
Useful Influencer Marketing Statistics To Know:
- Influencer marketing has grown to $13.8 billion in 2021
- Businesses are making $5.78 ROI for every $1 spent on influencer marketing
- Since 2016, there has been a 465% increase in searches for the phrase “influencer marketing” on Google alone
- 90% of survey respondents believe influencer marketing to be an effective form of marketing
- 67% of brands use Instagram for influencer marketing
- 1360 Influencer marketing-focused platforms and agencies entered the market in the last 5 years alone
With that in mind, it’s now easy to imagine a celebrity teaming up with a company. More so, as they pitch a product — even if the pitch is a series of 10-minute videos instead of a 30-second television ad. But, people wouldn’t be talking about influencer marketing — you wouldn’t be at a website called the Influencer Marketing Hub reading about it, either.
Related Topic: How Viral Marketing Works | What Marketers Should Know
That’s if it didn’t have a much broader set of applications. So, the key is in that word, influencer. Specifically, most of them utilize an array of influencer marketing strategies and avenues in order to bring in viable results. But, simply looking at the popularity of the influencer isn’t enough. For sure, influence does not only mean popularity.
Always remember, that your goal is to elicit a particular action from your customers. So, don’t automatically assume that the people with the most followers are the influencers of a niche.
Generalizing your approach to finding and making use of different influencers ain’t right either. Moreover, one size doesn’t fit all influencers. This means you should tailor your approach to the specific influencer.
How An Influencer Marketing Campaign Works
As I mentioned earlier on, influencer marketing is a strategy that identifies people who have a strong influence on a brand’s industry or target audience. In an influencer marketing strategy, a brand forms a partnership with the influencer wherein the influencer agrees to expose their audience to the brand’s messaging or content.
Influencers usually have a large and engaged audience, so brands benefit when an influencer shares or mentions their content or messaging. The exposure allows the brand to get in front of its target audience in a positive, natural, and meaningful way. One influencer marketing example is Pantene’s partnership with actress Jada Pinkett Smith.
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Jada shared their message with her audience, giving the brand the attention of her 1.23 million Twitter followers. That aside, while a celebrity is used in this influencer marketing strategy definition, influencer campaigns don’t always have to rely on celebrities. In a recent post by Alexa, they shared influencer marketing examples that don’t need celebrities.
The examples in this post use niche market influencers, industry experts, and non-competing brand influencers to promote successful campaigns. Influencer marketing is about gaining exposure, but it isn’t always about working with people who have the largest audience. It’s about working with people who have the right audience as well.
So that, in the end, you can make connections with the people most likely to further connect with your brand. The next thing is to find the right influencer and then create a successful influencer marketing campaign strategy.
Pro Tip One: What Influencer Marketing Is Not All About
First of all, influencer marketing isn’t just about finding someone with an audience and offering them money or exposure so they can say good things about you. That’s what viral celebrities are for! Influencers are people who’ve spent time building their own brands and cultivating their audience.
And, for one thing, they’ll be naturally protective of their reputation and the people who trust them. They’re people who have the patience and focus to succeed in social media. So to say, one organic follower at a time — thus, people like these aren’t interested in doing influencer marketing solely for the money.
Secondly, influencer Marketing is also not about quick results. It’s the same kind of slow-and-steady approach as Social Media and Content Marketing, if you may. Whereby, your marketing campaigns aren’t about directly selling your whatever. Instead, it’s about demonstrating your authority, credibility, and thought leadership within your industry.
Then again, it’s about becoming synonymous with whatever it is that you offer. Like when people say they’re going to Xerox a document instead of photocopying it. Or rather, Hoovering the floor, instead of vacuuming it. With Social Media Marketing, it’s a slow game of acquiring the kind of followers who are going to be loyal and engaged.
So it’s tempting to think that joining forces with an influencer is going to be an easy way into the hearts and minds of his or her followers — it’s not that simple, though. Obviously, you need to know that to ally yourself with influencers, you’ve got to earn their trust and respect.
Pro Tip Two: What Influencer Marketing Is All About
In this case, there’s one simple rule: Influencer Marketing is just that — Marketing to Influencers. Perse, with traditional Social Media Marketing (SMM), a brand can set up its identity on whatever platform it chooses. And, as time passes by and its follower bases grow, it can see who its brand champions are.
These are the customers who like and share content or mention the brand itself in a post. Followers like these can be further nurtured through personal attention and as part of a highly segmented group of all the brand champions. Efforts to market to this group focus on ways to keep them spreading the word.
One problem with this approach is that some of a brand’s followers just don’t have enough followers themselves to make much impact. In fact, most ordinary people on social networks don’t. Most people have a small network of maybe a few hundred friends and associates representing all kinds of tastes and preferences.
Related Topic: Business Marketing | The Best Brand Promotional Strategy
Meanwhile, brands struggle to curate and create content that they hope will resonate with their followers in some meaningful way while staying engaged with day-to-day interactions. This scattershot approach to social marketing yields predictably erratic results. You should not blindly try to grab likes and followers.
Neither should you start throwing various bits of content out to see what sticks. In nutshell, influencer marketing tells us that our time is better spent marketing directly to influential people. In particular, whose likes and dislikes we already know — align well with our own. This means engaging with these people across all social accounts.
And, therefore, not just following and liking but commenting and demonstrating knowledge and a personality. It can also mean curating or creating content that’s hand-picked to get the attention of influencers. So, while it’s the influencer’s audience that’s the ultimate prize, the target market for brands includes the influencers themselves.
A Beneficial Groundwork Approach Driving Forces
Simply put, by laying down this kind of groundwork, you can achieve two things as a brand. Whereby, you’ll gain early access to their followers and as you bring in to collaborate, they’ll have already known you.
To intricate, the first approach is that by merely interacting in positive and constructive ways on influencers’ social pages, you’ll gain early access to their followers. Remember, you’re not promoting anything to them momentarily — you’re just showing your face as a member of their community. Whilst, adding to your credibility down the line.
In the same way, the second achievement is that, eventually, when you do propose some kind of influencer marketing collaboration, they’ll already know you. Keeping in mind, influencers aren’t celebrities, per se, but their online life can look a lot like a famous person in the real world too. In most cases, with so much going around and about nowadays;
Some influencers may experience:
- lots of interruptions here and there from people they don’t know,
- some of the other team players wanting a piece of their time,
- more interest from teammates either to praise them or to pitch them, etc.
For this reason, you need to be able to stand out from the noise of attention they get in the form of emails and tweets. This means that when you finally reach out to them, they’ll already know what you’re about. And, they’ll also know whether you’re a good fit for their lead target audience or not. So, why is Influencer Marketing so important nowadays?
Each year we conduct an online survey to help us understand how companies see the state of influencer marketing. The results are definitely optimistic! Whilst, indicating that influencer marketing is genuinely mainstream now. And, it’s more likely on an upwards trajectory as a preferred marketing method. Below are other key driving forces.
1. Quite a sizable increase in web searches for “influencer marketing”
Ultimately, there has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016. Clearly, it is now a hot topic, leading to more people wanting to educate themselves about influencer marketing and finding influencer marketing platforms and agencies.
The period leading up to 2019 was particularly frantic, with a 1500% increase in searches for “influencer marketing” between 2016 and 2019. Searches have slowed slightly since then, however, with influencer marketing now mainstream to many. Businesses can earn an average of $5.78 in promotional publicity for each $1 they spend on influencing.
Some companies can even gain up to $18 EMV for every influencer dollar spent — although 25% either lose money or just break even. Surprisingly, only 7% of firms declare they would decrease their influencing budgets or move away from them.
2. Upto $33.8 billion influencer marketing growth estimate by 2023
In the long run, Coronavirus accelerated the growth of influencer marketing in 2020, and this is estimated to continue in 2021. From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to a market size of $21.8 billion in 2022 and is expected to jump even further to $33.8 billion in 2023.
One of the main reasons is that influencer marketing-focused platforms and agencies have more than doubled in just 2 years. As a result, influencer marketing has become sufficiently mainstream on its own. Such that companies are continually setting up platforms to help the influencers in the search and selection process.
As well as making the system more transparent and easier for both brands and influencers. Quite a few agencies have now opened that specialize in providing influencer marketing services. Not wishing to lose clients, quite a few traditional agencies have added influencer marketing to the services they offer.
Furthermore, there have been 240 new influencer marketing-focused platforms and agencies entering the market over the last 12 months. And, that’s on top of 380 doing so in the previous year.
3. Budgets for both influencer marketing and content marketing
As of today, many firms are now budgeting for both Content Marketing and Influencer Marketing in their campaign strategy. Nevertheless, content marketing is now so firmly established that 59% of marketers have stand-alone budgets for it. This figure is in some ways lower than expected, as reports show that 70% of respondents use content marketing.
All the same, some firms that use forms of content marketing clearly fund it from a centralized budget kitty. Thus, influencer marketing is sufficiently mainstream. That 75% of respondents indicate that they would dedicate a budget to its glory. This rate is up substantially from the 37% who claim they would allocate a budget to it at a later date.
Notwithstanding, a majority of firms still intend to increase their influencer marketing budget come what may. Clearly, most companies see influencer marketing as a direction where they intend to head. With 62% of respondents already budgeting for influencer marketing and planning to increase their influencer marketing budget this year.
4. Most marketers are already finding influencer marketing to be effective
To start with, a number of marketers and brands clearly believe in the effectiveness of influencer marketing already. And this leads to an explosion of a new form of content creation over the last year. In general, 90% of survey respondents have staunch know-how in the role of influencer marketing — terming it an effective form of marketing.
Truly, this statistic has stayed relatively static since 2017. And, the signs are clear that this positivity toward influencer marketing will continue into the future. Considerably, this also explains why there are huge numbers of photos, videos, and likes on Instagram each and every day. Instagram has seen an explosion of use over the last few years.
The idea that its users post 95 million photos and videos and 4.2 billion posts every day is mind-boggling. Photo posts now make up 64.4% of all Instagram main feed posts. And then again, followed by carousel posts (18.8%) and video posts (16.8%). This means that Instagram has seen a huge growth in support over the last four years.
5. Exponential growth in the number of brand-sponsored influencer posts
Surely, Instagram has certainly not suffered from being bought by Facebook Meta in this case. There has been a massive increase in Instagram users during the Facebook era, with over 1.074 billion active users currently. Stories are also highly popular, with 500 million people using Instagram Stories every day.
With increased brand awareness of influencer marketing and tighter regulations regarding advertising transparency, we have seen phenomenal growth in sponsored influencer posts. These posts trebled between 2015 and 2017 to 2.68 million posts. These were further expected to rise substantially to 6.12 million sponsored posts in 2020.
With the increase in influencer marketing since the advent of COVID-19, this figure is undoubtedly higher now. Once you find your influencers, you’ll need to convince them to work with you. As influencer marketing grows more popular, the demand for influencers is rising. There are a few ways to connect with influential figures to know.
Consider the following:
- Gifting them with goods and services.
- Identify people who share the same values as your brand.
- Give them free versions of your product in exchange for a review.
- Publish your reviews on Facebook, Twitter, Instagram, YouTube, and your website.
- Sponsor posts: Seek out bloggers with impact in your industry.
- Pay for influencers to write a blog or article relevant to your space.
- Make it a less labor-intensive way to work with influencers.
- Ask people to write on your website (Guests Posting Program).
- Request to place a piece of content on their site as well.
Overall, all the above steps help to boost your brand reputation awareness and business presence outreach. Perse, influencers are valuable because they offer instant access to the credibility a growing company needs.
Bearing in mind, 70% of millennials are influenced by recommendations from their peers. Therefore, influencers provide a connection point between companies and their target market.
Steps For A Good Influencer Marketing Campaign Strategy
To create a strong strategy, you’ll need to consider a tool such as SmallSEOTools. It provides web traffic data, global rankings, and other information on over 30 million websites. This tool estimates website traffic based on a sample of millions of Internet users using browser extensions. As well as from sites that have chosen to install their script.
A successful influencer marketing strategy helps you increase brand exposure, build authority, and connect with new audiences. It drives traffic to your site and leads new customers to your products and services. There are many benefits of influencer marketing, but it can be a confusing and complicated strategy to set up, launch, and manage.
Sincerely speaking, influencer marketing is quite a time-consuming project. And the hurdles of getting started lead to a lot of markers stopping before they actually start. To create and launch an influencer marketing strategy for your brand, you’ll need to go through the following steps — I’ll guide you through the process.
Step #1: Define Your Goals
As with any smart marketing plan, start by outlining your goals. Set your intentions for what you would like to accomplish with your campaign. There are some key goals you may want to consider for your influencer marketing strategy.
Include the following:
- Brand Awareness: Getting more people to know, recognize, and like your brand.
- Building Brand Identity: Getting people to see your brand personality and values.
- Audience Building: Getting more people to follow and subscribe.
- Engagement: Getting more shares, comments, and likes for your content.
- Lead Generation: Getting more people to sign up for your lead magnets and offers.
- Sales Goal: Get more people to purchase your products/services.
- Customer Loyalty: Getting people to stay interested and connected with your brand.
- Link Building: Getting more links directed back to your site.
Defining your goals in the early stages of planning will help you shape a consistent strategy throughout your campaign. And again, it will also give you an idea about the metrics you should track and monitor. More so, in order to measure your success at the end of the campaign.
Step #2: Choose A Campaign Type
Once you know your goals, it’s time to start thinking about the type of influencer marketing campaign that will help you accomplish your mission. Influencer marketing campaigns usually involve three types of relationship triggers: inspire, hire, or a mix of both. You can inspire an influencer to share your content or messaging on their own.
Likewise, you can pay them to promote your brand. Or you can create a situation that uses a little bit of both. Axiomatically, there are a few types of influencer marketing strategies that you can utilize in your workplan.
Consider the following:
- Guest Posting: Create and contribute content for an influencer blog like ours.
- Gifting: Give free products and services to an influencer in exchange for a review or mention.
- Sponsored Content: Pay for your brand to be featured (your content or theirs) on an influencer’s blog or social channel.
- Co-Creating Content: Partner with an influencer to create content that is featured on your site, their site, or third parties.
- Social Media Mentions: Get a social media marketing strategy going with a personality or brand to mention, post, or share.
- Contests and Giveaways: Run a contest asking influencers to share your giveaway event with their followers or readers.
- Influencer Takeover: Allow an influencer to take control of your social media accounts for a set amount of time.
- Affiliates: Provide a unique code that gives influencers a percentage of each sale they drive.
- Discount Codes: Give them a unique discount code for your product or service that they can promote and offer to their leads.
In addition, you can also introduce Brand Ambassador roles. Generally, form relationships with loyal brand fans wherein they mention or promote your brand, products, and services. More so, in exchange for exclusive offers, free products, or being featured by your brand.
These influencer marketing ideas aren’t set in stone or required to meet certain criteria. They are all flexible and meant to be general ideas for what you can do with your influencer marketing strategy. As you create your plans, use one or more of these ideas to create a customized influencer marketing strategy that works for your brand and audience.
Step #3: Identity, Define Your Audience & Find The Right Influencers
Once you have an idea about your goals and the type of influencer marketing strategy you want to implement, you still aren’t ready to start looking for influencers. Before you can identify who will help you connect with your target audience, you need to know who your target audience is.
Before you start looking for influencers, spend time outlining specific details about who you want to connect with through your campaign. Create a buyer persona that includes both demographic and psychographic segmentation in your strategic plan. Once you know your audience, it will be easier to identify the top people they follow and the websites they use.
If you need help with defining your audience, download a free buyer persona template to help you through the process. With your audience clearly defined, you can finally start seeking out the influencers who will help you reach your goals and connect with your target market. As you consider your options, you can explore other types of influencers.
- Social Media Stars
- Industry Experts
- Thought Leaders
- Noncompeting Brands
Once you determine the type of influencer you want to use, start researching individuals or brands in that space. To get things right while selecting the most qualified influencers, there are a few things that you’ll need to consider.
Find Influencers That Share Your Audience
To find influencers that can reach your audience, use the Audience Overlap Tool by SEMRush. Enter your website or the URLs of websites you know have the audience you want to reach. The tool will report back quite efficiently.
In particular, with dozens of other websites that share a similar audience. This report presents dozens of guest blogging opportunities that you can take advantage of. More so, as you know these sites have the audience you want to reach and would. Therefore, they’ll be great places to share or seed your content.
For example, if you are selling a course on leadership, your ideal audience may regularly read michaelhyatt.com. Enter the URL to find other sites that the audience also visits. Use this list of sites as a guide for finding other influencers who might be valuable for your campaign.
Step #4: Create Content Influencers Can’t Refuse
If you create an influencer marketing strategy that involves guest posting or creating content for the influencer’s website, you will have the best success if you present ideas the influencer can’t refuse. To create irresistible content for influencers, develop ideas that target top keywords and fill gaps they have in their content.
In the first place, to find the top keywords that will be most beneficial to the influencer, you can use the Keyword Difficulty Tool to conduct research. Enter a topic or phrase related to the influencer’s industry and choose low-competition keywords that are frequently searched for. This approach will help you deliver content to the influencer that can help them drive traffic to their site.
Secondly, to find ideas for content that fills a need on an influencer’s site, conduct research using the Competitive Keyword Matrix. Enter the influencer’s site along with up to nine of their competitors, and use the filter to show organic keyword gaps for the site you are targeting.
Resourceful Toolkit: Keyword Tool | #1 Free Google Keyword Planner Alternative
Generally, the tool produces a report of the keywords that are driving traffic to the other sites, but not the target site. You can see what topics your target site’s competitors are focusing on, but your target has not yet created content for.
This information can spark informed ideas for guest post topics that are relevant and useful for the influencer. By doing your research and knowing what the influencer’s site needs, you will have a much better chance of getting guest blogging sites to agree to work with you and share your content on their website.
Step #5: Track Your Outreach & Analyze Your Results
When you start influencer or guest blogging outreach, it’s essential that you keep your correspondence organized. You don’t want to lose opportunities to work with influencers because your process was annoying or unprofessional.
For example, you don’t want multiple people on your team reaching out to the same influencer, and you don’t want to send the same email over and over. Develop a system for following up and following through.
Create a document that tracks:
- Who on your team reached out
- When they reached out
- Who they contacted
- Notes about the communication
- Plans for follow-up communication
- Status of the outreach
When you complete an influencer marketing strategy campaign, it can feel like a victory just to see the brand mentioned or shout out on social media. But just getting an influencer to promote your content or messaging isn’t a sign of success.
Real success is determined by if you’ve reached your influencer marketing goals. To find out if you’ve reached your goals, track and measure your results. Use metrics to measure your success depending on the initial marketing objectives you set for the campaign.
Consider the following:
- Brand Awareness Metrics: website traffic, page views, social mentions, time on site, site users
- Building Brand Identity Metrics: social mentions, PR coverage (number of articles or links)
- Audience Building Metrics: opt-ins, follows
- Engagement Metrics: shares, comments, and likes
- Lead Generation Metrics: opt-ins
- Sales Metrics: new sales, revenue changes, price per ticket
- Customer Loyalty Metrics: customer retention rates, renewal rates
- Link Building Metrics: number of links, quality of links
Track the data for each of your influencer marketing campaigns so you can look back and reflect on what worked and what didn’t. Use the data to guide your next influencer marketing strategy. Repeat your successes and halt efforts that don’t produce results.
The Topmost Best Tools For Influencer Marketing
As can be seen, influencer marketing should be an important part of your growing brand. Without marketing, nothing can move your business. So it’s very important to start reaching as many people as possible as soon as possible. Backlinks are links that are directed toward your website. Also known as Inbound links (IBLs).
The number of backlinks is an indication of the popularity or importance of that website. They’re important feature elements for SEO (for website ranking on page one). Simply, because some top search engines, especially Google, will give more credit to websites that have a good number of quality backlinks.
And even consider those websites more relevant than others in their results pages for a search query. You can learn more about backlinks in detail. On that note, there is, generally, a voluminous list of tools that you can consider to measure your Influencer Marketing results. Whether it’s working as you anticipate or not.
Indeed, you can run virtually an entire influencer campaign using one or a combination of these apps or other types of software. In addition to influencer discovery, you will find software platforms covering relationship management, campaign management, etc. Or even third-party analytics, influencer content amplification, influencer marketplaces, etc.
The Best Influencer Marketing Tools:
- Hashtagpaid (#paid)
- Aspire IQ
- Post For Rent
- Julius Toolkit
- Open Influence
- Tagger Media
Equally important, there are so many other influencer marketing results calculation tools that you can use in your marketing strategy. Such as Podcast Revenue Calculator, Crypto Lookback Calculator, Instagram Bulk Engagement Calculator, etc. These are among the other great tools to consider to measure your Influencer Marketing results.
The Best Influencer Marketing Calculation Tools:
- Hashtag Generator
- TikTok Money Calculator
- Instagram Money Calculator
- Live YouTube Subscriber Counter
- YouTube Channel Quality Checker
- Affiliate Marketing Income Calculator
- Twitch Media Value Money Calculator
- Monthly Recurring Revenue Calculator
- Online Course Earnings Calculator
- eCommerce Money Calculator
- YouTube Money Calculator
- GIPHY Money Calculator
In due course, while it is possible to participate in influencer marketing on the cheap, building relationships with influencers gradually and organically, it’s also challenging work. If you factor in the time it takes for you (or an employee) to create the necessary relationships, it can also be relatively expensive.
Luckily, as you can see, there are many influencer marketing software tools that you can use to make this process far more straightforward. And, they are likely to save you both time and money. Initially, although some of these software tools (also known as software platforms) just focused on influencer search and discovery, they have widened their services.
Influencer Marketing has gained a lot of popularity among marketers in recent years. That presents a challenge to marketers who’ve been doing it for a while. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote. But, they’re getting busier as more companies try to work with them.
The key is following the right steps in planning, researching, and nurturing relationships consistently. It’s no longer enough to reach out to someone with a finished piece and ask, “hey, wanna’ share?” If you want influencers and thought leaders to promote your content, they should be much more heavily involved.
Not only that, but you should be engaging with them before and during the content creation process. Whilst, involving them in the actual content, and using their feedback as well. In the crowded inboxes of influencers, they need to see a real reason to pay attention to you.
Ultimately, influencer marketing is an effective way to increase brand exposure, drive website traffic, build your audience, and ultimately drive more sales for products and services. But, you can only achieve these results if you have a strong, organized, and data-driven influencer marketing strategy.
Use the tips and tools in this post to help you put together a strategy and download a free influencer marketing strategy PDF to guide your planning. Then sign up for a free trial of any Advanced Tool Plan to access the research tools that help you find the best influencers and create the most powerful, results-driven campaigns.
That’s It! Everything you needed to know about influencers. As well as the tools you’ll need to create an effective and successful influencer marketing strategy for your business. Don’t you think this will work for you? Is there something else you’d like to learn or know more about?
Well, for this and more, you can always Consult Us and let us know how we can sort you out. You can also share your additional thoughts, suggestions, recommendations, contributions, or even questions in our comments section. Moreover, our team of Web Tech Experts will be more than glad to help you.