Home » Blog » Online Advertising

Online Advertising

Digital Advertising is the practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email, search engines, mobile apps, affiliate programs, and websites to show advertisements and messages to audiences.

eWorldTrade | The Leading Online B2B Trade Marketplace

According to a post by Alibaba, the transactions of the global business-to-business eCommerce have totalled up to US $12.2 trillion in just 2019 alone. Plus, what is even more interesting is that one of the most popular trends in the world of B2B eCommerce is… Read More »eWorldTrade | The Leading Online B2B Trade Marketplace

How a Kevel Ad Server works

Kevel | The Web Platform To Create Your Own Ad Server!

Kevel (previously known as Adzerk) offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. They are committed to helping publishers drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook.

What Is Amazon Advertising?

Amazon Advertising | Online Marketing for All Business Size

Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google. Whereby, sellers only pay when shoppers click on ads (regardless of whether or not the item sells). So, discover insights, tips, guided learning, and advertiser success stories that will help you better understand how it works and how you can use it to grow your business.

What are YouTube Ads?

YouTube Ads | The Main Ad Types & How Well to Advertise

YouTube Ads are the ads that play on YouTube videos you watch and are tailored to your interests. Meaning (the videos you’ve watched), are based on your Google Ad Settings – whether you’re signed in or not. When you’re signed in, these anonymous signals may decide which ads you see:– types of videos you’ve viewed.

Matched Content Ad Units

Matched Content Ad Units | Tips to Increase Site Revenue 

Technically, in order to increase your overall website revenue, you can specify the requirements for responsive matched content ad units by Google AdSense. For instance, you can customize the way they look by adding parameters to your ad insertion code. These parameters even allow you to change things like the layout of your content units.