Digital Advertising is the practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email, search engines, mobile apps, affiliate programs, and websites to show advertisements and messages to audiences.

Lead Conversion

Lead Conversion | 18 Key Terms Marketers Should Know

As an example, getting someone to open an email is an act of lead conversion. Then again, having them click on the call-to-action link inside that email is another lead conversion. Also, going to the landing page and filling out a registration form to read your blog content is another lead conversion. And, of course, buying your product is the ultimate goal of some if not all lead conversion.

Brand Campaign Slogan

Brand Campaign Slogan | How is it Best Utilized Online?

Sometimes, simply conveying how and why your product works are enough for consumers. Showing becomes more effective than telling. Just because your product does some pretty amazing things doesn’t mean its a go. And that you need to hit your audience over the head with it. Instead, explain your product’s benefits in a relatable way. This makes consumers able to see themselves using it.

Affiliate Marketing Beginners Guide

Affiliate Marketing | A Beginner Web Marketer Guidelines

Affiliate marketing is an online sales tactic that lets a product owner increase sales. Thus by allowing other sellers targeting the same audience. For instance, – “affiliates” – to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales.

What Is Facebook Advertising Cost?

Facebook Advertising Cost | How much It’s to Buy an Advert

Facebook Advertising is a form of online ads program that utilizes paid messages from businesses. Where advertisers create campaigns that have specific goals, which are called Facebook Advertising objectives. And then, they create business ads within those campaigns to help them reach those objectives.

Inbound Marketing

Inbound Marketing | A Beginners Web Marketers Guideline

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. And while outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

Social Media Profiling

What is Social Media Profiling? & What does It entail?

Social Media Profiling is the process of constructing a user’s profile using his or her social data. In general, profiling refers to the data science process of generating a person’s profile with computerized algorithms and technology. There are many mediums and platforms for sharing this information with the help of the increasing number of successful social networks.

The Power of Social Media Networks

How Social Media Power Works In Marketing & Best Tools

When it comes to marketing, the true Social Media Power as a tool is its influence. Social Media provides an avenue for companies to not only engage with their customers but also influence them. Particularly, with the right content that helps them make a decision. Unfortunately, many companies are not leveraging the power of social media to the best of their capabilities.

Product Launch Online Beginners Guide

Product Launch Online | Everything Starters Should Know

On one hand, the main reason behind a failed product launch online is that; – most of them ignore the importance of creating buzz before the launch. On the other hand, many startups fail because they price their products too high or too low. Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire.

Refurbished Products

Refurbished Products | Everything you Should know

These days, it seems like there’s a never-ending conveyor belt of electronics circling our lives. Although few of us can actually afford every device that catches our eye. Price tags on new gadgets are rarely reasonable. But if you take a dip into the refurbished market, you can get some of those gadgets at decent discounts.