SEMrush is best known for its online visibility management platform to all webmasters. It offers a tried and tested link-building tactic that is really easy to get started with. And that can drive some quick-win results in broken link building. This strategy involves finding relevant pages in your industry. That could link out to you and that have broken outbound links.
As a result, you can reach out and suggest that the broken link is updated to point to a relevant piece of content on your site. A real quick way of doing this is to monitor your competitors’ backlink profiles for broken links. More so, you can learn how to do this with the SEMrush backlink audit tool. In order to find a competitor’s broken backlinks.
Most businesses find themselves mentioned in the press from time to time for one of many different reasons. With some natural references and others coming about as a result of your PR team’s efforts. As such, it’s not uncommon for this coverage not to link and to just be a brand mention.
But, it’s often easy to see this turned into a link with only minimal effort. The hard work of securing coverage in the first place has already been done. That’s where a tool like SEMrush comes in. So, what is it and how does it work?
What Is SEMrush?
SEMrush (Semrush) is online visibility management and content marketing SaaS platform. It’s also a web software that helps companies run digital marketing methods, like SEO campaigns. The all-in-one digital marketing program helps you run SEO, pay-per-click (PPC), social media, and other related content marketing campaigns.
By all means, you can find brand mentions using their refined tool. The SEMrush brand monitoring tool, particularly, allows you to receive notifications whenever someone mentions you but hasn’t linked to your site. So, generally, Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.
In other words, their tools and reports are able to help marketers that work in many web service industries. Like SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management, etc. You can learn more about it in (this article) detail.
For instance, if you find that a page on your site has become a 404 and is creating broken links, redirect this URL to the most suitable page. Or rather, put the original page live again, try to reach out, and ask for the link target to be updated. You can find and monitor broken and lost backlinks with the SEMrush backlink audit tool.
How SEMrush Works
Basically, Broken Links on your website pages or blog posts have a huge effect on your Search Engine Optimization (SEO). And whether you own a professional website or just have a personal website, you wouldn’t want your sites to have broken links.
The good news is that to verify for broken links, site availability, there’re a lot of link testing tools in the market. And often, which does an easy job of checking and making the life of sites like the jmexclusives website easy. Bearing in mind, weblink testing is the testing of a group of modules to ensure that they operate correctly in combination.
It is normally performed after the individual modules have been tested in isolation. And prior to the integration testing that is performed for the complete system. And this is just part of SEMrush work. Simply put, web testing refers to checking your website for possible bugs that may hinder the performance of various website functions.
Whereby, testing is essential before moving the code into the actual production environment. Of course, you too are trying to figure out what tools are best for testing broken web links. And if so, you have likely done some research and know there are a lot of options.
Related Topic: Broken Links | What are they & How do they affect SEO?
From complex Java log parser tools to other tools. And like SEMrush, these tools are much more simple in design and with free logging tools too.
The SEMrush Backlink Audit Tool helps you to detoxify your backlink portfolio. Whilst strengthening your website rankings by getting rid of potentially harmful inbound links. It also saves your website from various common penalties (try it now).
Also, since the Backlink Audit Tool is universal, it lets you check whether malicious websites have links to yours, and remove or disavow them. By connecting Google Search Console, you can get an exhaustive list of potentially harmful backlinks. And then, quickly get rid of them directly in the tool (learn more).
If you’re looking to run your SEO campaign on your own, SEMrush is a great software to use. There are numerous benefits to using SEMrush.
1. You’ll understand your site’s performance
When you’re running an SEO campaign, it takes time to show results. You’re left wondering whether your optimizations are working. With SEMrush, you’ll get insight into your campaign’s performance.
SEMrush tells you how your site is performing. You’ll see how much traffic you obtain through organic means (as well as paid traffic). It’ll show you if you’re seeing an increase or decrease in your website traffic.
You will also see how you rank for keywords. SEMrush will let you know if you’re ranking better or worse for keywords. This allows you to optimize your campaign to keep ranking for your keywords or improve your campaign to rank better for them.
2. You’ll find valuable keywords
A good keyword selection is an integral part of SEO. When your audience conducts a search, they use keywords to find relevant search results. You will be able to find valuable keywords for your campaign with SEMrush.
To find the right keywords for your campaign, you’ll conduct keyword research. This helps you generate a list of valuable keywords that your business can use.
Generally, you’ll want to focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords are better for your SEO campaign because they drive in more relevant leads to your business.
With SEMrush, you’ll also be able to identify the keywords your competitors are using. This gives insight into keywords your business may be missing so that you can reach valuable leads.
3. You’ll understand your competition
As you run an SEO campaign, a huge part of your strategy revolves around monitoring your competition. For example, there are dozens of businesses that will compete for the same keywords, so it’s helpful to know which keywords they want.
Using SEMrush, you can learn what your competitors are doing with their SEO campaigns. This will help you improve your SEO campaign, so you can outperform them.
It’s also valuable to learn from your competition. They may have keywords that are successfully driving in traffic. If you know what they are, you can take advantage of this knowledge and implement those keywords into your own plan.
SEMrush is a valuable tool to help you understand your competition and compete with them. When you know your competitors better, you will create more impactful strategies.
4. You’ll keep existing traffic
When you obtain valuable traffic, your next goal should be to keep that traffic. You don’t want to go through all the effort to obtain the traffic only to push them away. It’s critical that you put effort into keeping your leads engaged and interested in your page.
With SEMrush, you can choose to track certain locations, monitor keyword positions, connect to Google Analytics, and more to keep your existing traffic happy. SEMrush offers all the tools you need to keep your existing traffic satisfied while you attract new traffic to your page.
5. You’ll earn valuable backlinks
Backlinks are a crucial part of your online presence. These are links that you obtain from authority sites. They help improve the authority and trust of your site. When you obtain backlinks, you should earn them from credible, authoritative sites. Google trusts your site more when you earn backlinks from established sites that are trusted by audiences.
You will earn more valuable backlinks with SEMrush. This tool allows you to see where you can earn backlinks if you aren’t already earning them from a particular authority site. It’s also a great way to see what backlinks your competitors earn. You’ll know how many backlinks they have and can use that information to create a better strategy for your business.
Why Use SEMrush?
Basically, search engine optimization (in short SEO) is one of the top online digital marketing strategies for boosting valuable website traffic and leads. But, SEO can be difficult to understand. That’s why software like SEMrush makes it more manageable for those without SEO knowledge.
With SEMrush, you can identify trends that occur within your industry niche. It audits your on-page SEO and helps you improve your pages. This allows you to understand your page better and optimize it for SEO for better lead generation.
In addition, SEMrush helps you identify valuable keywords for your campaign. You’ll learn what keywords your competition is using and how they rank in the search engines. It gives you an abundance of insight as to how you stack up to the competition.
This software is designed for people who need assistance with digital marketing. If you have limited experience or knowledge, SEMrush makes it easy for you to understand and use SEO. Personally, what I like most about SEMrush are its Key Tool Features as listed below:
SEMrush Key Tool Features:
- Semrush Integrations
- Backlink Audit Tool
- Keyword Research
- On-page SEO
- Competitor Analysis
- Content Marketing
- Local SEO
- Rank Tracking
- Link Building
- PPC Keyword Research
- Competitor SEO Analysis
- Social Media Management
- Content Creation and Distribution
- Content Marketing Analytics
- Competitor PR Monitoring
- Content Optimization
- Website Monetization
- Market Analysis
- Paid Advertising
When you use SEMrush software, you will see that it pulls data to help you understand how you and your competitors’ sites are performing. Uniquely, there are two main ways that SEMrush pulls data.
The two main ways are:
First, through their search bar. If you type in a website’s URL into the search bar, you will pull reports on that domain and see keyword selections. This helps you research your competitors and find valuable ways to compete with them.
Secondly, through creating a project. SEMrush projects gather data from outside their database. They analyze your website’s visibility and help you see how you compete with your competition.
What are SEMrush toolkits?
SEMrush toolkits are a combination of different reports and tools that you can customize to help you understand your campaign better. When you use a toolkit, you have access to a variety of reports and tools. While you may not need every single one offered, you have the option to customize your toolkit to fit your business.
When you first start using SEMrush, you may not know which tools you need. To figure out the right tools, think about your plan and your goals. What are you trying to achieve with your SEO campaign, and what tools would help you best achieve that goal?
There are toolkits for all methods that SEMrush offers, so you’ll need to choose the tools that are best for your campaign. Also, don’t feel obligated to use a certain number of tools. The most important part is that you select tools that will help you monitor your campaign’s success.
How much does SEMrush cost?
SEMrush offers four different plans. The cost is dependent upon the plan you choose and whether you want to use a monthly or yearly plan.
You can start with a 14-day free trial to get a feel for SEMrush and then move on to a paid membership. Monthly memberships start from $99.95, while annual memberships start from $999.40.
Each package offers a technical SEO audit and semantic core collection. You’ll get access to position tracking features and analysis of backlinks. In addition, SEMrush will provide you with ideas to help you gain more traffic on your site.
SEMrush best Alternatives that every Marketer needs
SEMrush alternatives have a tough act to follow. Simply, because SEMrush has unbeatable features that entrepreneurs and marketers love. Their analytics reports, backlink audit reports, and keyword research toolkit are legendary.
What’s more, this tool offers a plethora of solutions for businesses of all scales and sizes. However, these beneficial features come at a high price. The heavy price tag of SEMrush is an impediment to freelancers and startups. Especially, those who are looking for an affordable all-in-one marketing solution.
That’s one of the reasons why SEMrush alternatives are gaining popularity in the market. While not exactly free, most of its alternatives are priced competitively. So, with that in mind, there is a pick for the 11 best SEMrush alternatives to consider.
Useful SEMrush Kits:
Some if not all the tools listed here will help you fulfill all your SEO requirements. They are also the best online visibility management platforms that fit your budget, as per user reviews. You can go ahead and compare their features and prices side by side. And then, select the best fit for you.
SEO is a crucial method to help your business obtain more valuable leads and conversions. If you want to make the most of SEO, you need a plan that is optimized to help your business succeed. SEMrush has numerous great features to offer your business.
But, of course, you may even start wondering if it’s better to use software like SEMrush or if you should hire an SEO company. So, which is better for your business? If you have the time and patience to learn about SEO, SEMrush is a great option.
Related Topic: Why are Unique Visitors so Important in Website Analytics?
It gives you the ability to be in control of your SEO campaign and makes it easy to understand how to run one. The only drawback is that you’ll need to rely on your team to implement your strategy. Meaning, there’s more time spent on your SEO campaign than on other projects.
For businesses that don’t have the time to run an SEO campaign, an SEO company like jmexclusives is a great choice. You can worry about your business while your SEO company runs your campaign. Such an SEO company will have the knowledge and experience to run a successful campaign for your business.
Related Topic: Link Building Tactics | 7 Tips for more Organic rank & traffic
Finally, if you’re ready to start reaping the benefits of SEO while you focus on your business, consider using an online visibility management platform like SEMrush. But, if you’ll need more support, you can Contact Us and let us know how we can help.
Not only that, but you can also call us today at (+254) 724-944-456 to speak with one of our many leads & qualified SEO strategists. Also, feel free to share your additional opinion thoughts, suggestions, contributions, or questions in our comments section below.