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What is SEO? Everything every Web Marketer should know

When it comes to the best SEO tactics, this is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With over 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank isn’t easy.

That’s exactly why SEO techniques are so important for businesses. And if you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area.

SEO Beginners Guide

As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

In this article, I’ve explained more in details about all the local SEO things you can do to improve Google’s understanding of your location. All in all, part of which obviously improves your chances to rank high locally.

What is SEO?

By definition, Search Engine Optimization (in short SEO) is a marketing discipline focused on growing organic site visibility in the search engine results page (in short SERPs). Unlike PPC marketing, this form of marketing does not incur any payments unless when consulting with an SEO expert.

In other words, it’s the process of improving the position that your website appears in the “organic” search results. For example, those returned by sites search engines such as Google, Yandex, Bing, Yahoo, etc. SEO isn’t just about building yourself a search engine-friendly websites, but, it’s about making your site better for people to use.

At jmexclusives, we believe that; these principles go hand-in-hand. While keeping in mind that, in today’s competitive market, Search Engine Optimization is more important than ever.

Best SEO Tactics

Surprisingly, for beginners to SEO, the above definition may sound complicated. In simpler terms, it’s the methods and ways used to improve your site ranking in the search results.

By so doing, SEO will help your site appear closer to the top positions in the search results and on the first pages affiliated to a variety of search engines. Such topmost search engines include; Google, Yahoo, Bing, Yandex, ask.com, AOL.Com, Baidu, and more others listed in this article.

How SEO Keyword Tool Works

It’s important to realize, the Search Engine algorithms take a number of factors into account. While deciding which web page should be shown in the first place, second place, etc.

Therefore, optimizing your website for search engines will give you an advantage over non-optimized sites. And also, you’ll increase your chances to rank higher. Remember that text included in images cannot be crawled by spiders. Although alternative text associated with the images is.

Related Post: Keyword Tool | #1 free Google Keyword Planner alternative

So, you may wish to revisit the design of some of your pages. A useful free tool for identifying your keywords is the Keyword Tool or even Google AdWords Keyword Tool. These tools are designed to help prospective advertisers identify the most relevant Keywords Search for their chosen market, but it is also very helpful when writing copy for your website.

Once you have identified your keywords, you must ensure that they appear in the body of your pages. As well as in the metadata of your page, which is the unseen data that gives the spiders key information about your page. This can either be done by yourself, with a little knowledge of HTML and access to your server, or it can be done by your web designer.

Why is SEO important? 

There are many aspects to Search Engine Optimization. In particular, from the words on your page to the way other sites link to you on the web.

Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. On the other hand, Search Engine Optimization has dramatically evolved in the past two years mostly driven by Google’s updates to its indexing algorithm.

SEO Beginners Guide to Search Engine Optimization

For example, Google’s algorithm updates (code names: PenguinPanda, Panda 2) now mostly focused on rewarding websites that develop relevance through content. Rather than through using technical tricks to game the search results ranking system.

Another key element that Google’s algorithm rewards are how many times the content has been shared and interacted with on social media. And as a consequence, the power of SEO has shifted from the hands of technicians to the hands of marketers and of content producers.

That in mind, there are some essential aspects of a quality website SEO practices that you need to consider.

The key aspects include;  

As I mentioned earlier, search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO. As well as the potential it creates for every business.

And as can be seen, from the above definitions, search engine optimization or SEO, in short, is a set of rules that can be followed by the website (or blog) owners. In that case, to optimize their websites for search engines and thus improve their search engine rankings.

Related Topic: What is Keywords Search? A Step-by-step Beginners Guide

Keep in mind, if you’re in the mobile phone space or travel, you’ll be fighting a losing battle unless you’ve got a sizeable budget to spend.

However, if you’re offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient enough. In addition, it is a great way to increase the quality of your websites by making them user- friendly, faster, and easier to navigate.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. But, it encompasses both the technical and creative elements. All this is required to improve rankings, drive traffic, and increase awareness in search engines. See other additional benefits below;

1. Website Ranking 

Sites that appear higher up in the results will get more traffic to their pages. Coupled with potentially more landing page visits, lead conversion, and product sales in your business. Your goal is to get to page one and ideally to position one.

But whether that is feasible largely depends on the market that you are operating in. Search Engine Optimization encompasses both the technical and creative elements required to improve rankings. Including, drive on-site traffic, increased awareness through search engines, and your content listing on web pages.

2. Search Engine Search Results

The majority of search engine users are more likely to click on one of the top 5 suggestions. Especially in the search results pages (SERPs).

So, you can take advantage of this and gain visitors to your website or customers to the online store you need to in the top positions. It’s not only about search engines but good SEO practices improve the user experience and usability of a website.

3. SEO Keywords

On one hand, users trust search engines, and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. While on the other hand, SEO is good for the social promotion of your website.

People who find your website by searching Google or Yahoo are more likely to promote it on various social media platforms. Such as Facebook, Twitter, Google+ or other social media channels.

4. Traffic Increase

In reality, SEO is important for the smooth running of a big website. Whereas, Websites with more than one author can benefit from SEO in a direct and indirect way.

Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site. Therefore, SEO can put you ahead of the competition.

5. Link Building

Building links called backlinks is one of the many other tactics used in search engine optimization. Especially, because links are a signal to Google that your site is a quality resource worthy of citation.

Therefore, sites with more backlinks tend to earn higher rankings. A link building campaign is a process of actively trying to increase lead links to your website. Usually accompanied by some kind of overarching objective.

It will use assets belonging to the website in order to acquire those links, and an asset can be anything from content and news to products and services. Backlinks are links on one website that, when clicked, take the user to another site. As an example;

  1. This is a link,
  2. Click here,
  3. Example,
  4. josephmuciraexclusives.com,
  5. https://josephmuciraexclusives.com are good cases of backlinks.

Additionally, website backlinks can be in the form of an image as well as text. An anchor text link is a text that’s used to create the clickable part of a backlink.

Best SEO Routine Practices for Webmasters  

Notably, using tools such as Google AdWords or Google Trend, website owners and content publishers can identify which keywords related to their product and services are the most searched for in Search Engines. There is little traffic value in focusing on using keywords that very few people, if any, use to look for content.

Another key point, it is important to understand what keywords drive the most traffic, and how to combine them. Especially to the right relevant content, will drive a website’s content SEO relevance, and traffic to it as a consequence.

However, Search Engines punish websites that overload their content with keywords. Or even use keywords that are not relevant to the overall topic of a content page. Moreover, Search Engines have become extremely smart at dis-ciphering the meaning of the content of a page.

Ways to Boost your Site SEO Search Results include;  
  1. Picking a good web host.
  2. Starting with your WordPress Blog.
  3. Alter the default permalinks structure.
  4. Install an .xml sitemap plugin.
  5. Install an SEO plugin and start using rel=” canonical.”
  6. Nofollow untrusted and useless links.
  7. Noindex duplicate page types.
  8. Use a caching plugin to speed up your blog.
Link Building Strategies Vs Tactics  
  • Strategy = overall plan.
  • Tactic = the actual means used to gain an objective.
  • NOTE. Links can get removed for other reasons. …
  • Answer: Because they probably don’t know that a better piece of content exists.
  • Solution: Introduce them to your content and ask them to link to you instead.

Utilizing the Yoast SEO WordPress Plugin  

Yoast SEO is one of the most popular SEO plugins on the market today. Whereby, it helps you create an automatically updated XML sitemap for your website.

In addition to that, it helps you preview your content’s search snippet so you can see what site visitors see. And even gives you the green light when your content is SEO optimized. You can add meta tags, set canonical URLs to avoid duplicate content and Google penalties, and integrate with Google Search Console.

So that in the end, you can see how search engines are indexing your site and fix any crawl errors that exist. You can read and learn more about the Yoast SEO: The #1 WordPress SEO Plugin.

Equally important, WordPress is well known for being Search Engine Optimization friendly “out of the box.” Even so, with thousands of WordPress Search Engine Optimization plugins to choose from, a few additions to your blog may be all that you need. In order to reach the next level.

From WordPress SEO by Toast to XML sitemap, know that there are WordPress Plugins that can help get you there.

Below are additional SEO Plugins for WordPress:
  1. All in One SEO Pack
  2. Google XML Sitemaps
  3. Broken Link Checker
  4. Google Analytics by MonsterInsights
  5. W3 Total Cache
  6. All In One WP Security & Firewall
  7. WPtouch Mobile Plugin
  8. Yet Another Related Posts Plugin (YARPP)
  9. Seo Optimized Images

As you search available WordPress plugins, you’ll be surprised to find just how many are devoted to SEO-related tasks.

While it’s a good business practice to learn more about each WordPress SEO plugin at your disposal. Moreover, you don’t want to bog yourself down with too many.

To protect against this, get started by considering a collection of WordPress Themes that can help in your site design and SEO Structuring along the other plugins detailed above.

What should you look for in an SEO Plugin?  

Any good SEO plugin should be able to handle both. But, someplace more of an emphasis on one group than the other.

For example, Yoast includes a simple startup guide and notifications, whereas some other Website Plugins just throw you straight to the wolves. Therefore, when it comes to SEO plugins, there are two main types of users:

  • Newbies who just want an easy way to boost their site in Google. If that’s you, congrats! You’re making a great decision.
  • The Pros who want to do things like automatically format meta-information on custom field variables and all that jazz.

So when you choose your SEO plugin, make sure to go with one that approaches SEO in a way that fits your situation.

By the same token, if you’re running WooCommerce or something else with custom post types, you’ll need to make sure that the plugin supports that.


We all know that Search Results can always be better. And that’s why Google engineers spend every day testing it, conducting hundreds of thousands of experiments every year, resulting in thousands of improvements.

Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information.

Even before you search, Google organizes information about webpages in its search index. The index is like a library, except it contains more info than in all the world’s libraries put together. In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of webpages in their Search index.

This helps to find the most relevant, useful results for what you’re looking for. In order to determine the PageRank of your site, you can download a browser plugin such as Open SEO Stats (Formerly: Page Rank Status) for the Google Chrome browser.


Finally, I hope the above-revised guide on SEO was helpful to you. But if you’ll have more questions, contributions, and even research suggestions you’d like to share with our readers, please Contact Us.

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You can also see a comprehensive guide on How to Improve Your Site Ranking in 5 Simple Methods.

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