An SEO Audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. Whereas, by definition, Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
WordPress Site Health is a tool in WordPress that helps you monitor how your site is doing. It consists of two parts: a Status screen and an Info screen. You can find the Site Health tool via Tools > Site Health in your WordPress backend. In addition to WordPress checks, plugin developers can also integrate with Site Health.
The Google Penalty (aka the Sandbox Effect or Sandboxing) is a name given to an observation of the way Google ranks web pages in its index. For SEO wannabes, you can check your site status in your Google Search Console, under Security and Manual Actions.
Keyword Difficulty (or Keyword Competition) is a critical metric when doing keyword research. The higher the value, the harder is to compete with others using that keyword. A Keyword Difficulty rating is used to help you choose SEO keywords with confidence, based on which ones are easy enough for your site to compete for.
The EzineArticles website is a source of expert content in the form of short, informative, and educational or entertaining articles. A place for original articles where the author has an exclusive right to the content.
The Google Adsense Native Ads are the type of display ads that are implemented to match your website's look and feel. And as such, they provide a better user experience to your audience.
Notably, after previously releasing several updates to the new Yoast SEO 12.4, Yoast SEO Image Snippet Preview now shows an image for your post in the Mobile Snippet Preview, just like Google would. Yoast SEO team has several other improvements and fixes for you in-store with Yoast SEO 12.4 version.
SE Ranking is a single, tool-packed platform by WP Engine that enables you to perform all of the integral SEO tasks. Like keyword research, competitive analysis, rank tracking, website audit, backlink check, and much more. With SE Ranking’s continuously updated system you are able to use its search volume trends data to help your clients succeed.
For your information, if you are looking for a low effort, and high rewarding link building tactics there is a collection you can try out if you are new to SEO.
As a "part of speech," Transition Words & Phrases are used to link words, phrases, or sentences to make a more meaningful and attractive readers' experience. Perse, they help the target content readers (for example, blog) to progress from one idea (expressed by the author) to the next idea.
Custom URL Channels help increase your daily revenue earned faster. By getting advertisers to bid on your websites or blogs real estate space. But the point is when you sign in to your Adsense account. When you click Online Ads, you click on Google AdSense custom URL channels.
Raven Tools is a cloud-based digital marketing platform with a complete set of SEO audit and automated reporting tools for web marketing. It's trusted by thousands of agencies, in-house marketers, and media companies worldwide.
Startpage is a web search engine that highlights privacy as its distinguishing feature. Previously, it was known as the metasearch engine Ixquick. At that time, Startpage was a variant service. Both sites were merged in 2016. StartPage serves up answers from Google. Making it the perfect choice for those who prefer Google’s search results but aren’t keen on having their search history tracked and stored.
Breadcrumbs (or breadcrumb trail) is a secondary navigation system that shows a user’s location in a site or web app. The term came from the Hansel and Gretel fairy tale in which the main characters create a trail of breadcrumbs in order to track back to their house.
Your YouTube intro is your brand’s signature. You are trying to create an impression in the viewer’s minds to ensure they connect with your content. In other words, you are defining the identity of your brand on YouTube. Thus, you need to be careful of what you include in the intro and how it is presented.
The Google Search Engine remains the cornerstone of just about everything the company does. As large as Google has grown, and as many changes as it has seen, its primary purpose is still clear —to help users find what they want on the internet. And that's where the Google search engine algorithms shine.
The Domain Authority (in short DA) is a ranking metric developed by Moz. Whereby, it predicts how well a site will rank. And it’s one of the industry standards we use when we talk about SEO and ranking on the SERPs.
WP Magazine Modules Lite is a handy and user-friendly WordPress plugin for creating different styles of magazine layouts. This plugin works perfectly with Gutenberg and is fully compatible with the Elementor page builder that enables the drag & drop feature.
Content is king and your business’ online reviews matter. Now more than ever, it’s important for businesses to get Google reviews. That’s because customers want detailed first-hand information from their online peers — whom they trust. In order to help them make decisions and become informed about the customer experience.
A/B testing is also known as split testing. It's the process of comparing two versions of a web page, email, or other marketing assets. And then measuring the difference in their performance. You do this by giving one version to one group and the other version to another group. Then you can see how each variation performs.
Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.
As an example, if you're caught violating Google Webmaster Guidelines, Google will slap your site with a penalty. And in the end, all your Search Engine rankings decline dramatically (often 50+ spots each).
