Generally speaking, even though the majority of webmasters are looking into ways to increase website traffic organically, only a few of them can achieve it. But, don’t worry, for today, I will take you in for the ride. As a rule of thumb, it’s important to realize that traffic to your website helps to improve your Search Engine Results Page (SERP) rank, which in turn generates more traffic.
But, you want to make sure that the increase in traffic is associated with an increase in engagement as well. For instance, if your traffic is increasing, but your conversion rates are decreasing, you’re not bringing in the right traffic. But you don’t need to worry anymore. There are many ways to drive traffic to your website in the age of Google as you’ll learn in this guide.
From social media to nontraditional marketing hacks, this article will help you figure out what it takes to learn how to increase website traffic in your store. Equally, you’ll also hear what the experts do to increase traffic on their websites. And we’ll throw in some website traffic checker tools for you to find out how much traffic you’re getting and from where.
What Is Website Traffic?
To enumerate, website traffic tells you how many users visit your website. As an example, analytics tools (such as Google Analytics) will often tell you both the number of page views and the number of unique page views. Whereas, pageviews are the total number of times anyone has visited your website.
While unique pageviews tell you how many people visited your site — some multiple times and some only once. The idea is that the more website traffic increase you get, the more opportunities you have to convert users. But, you’ll often see that with more traffic comes lower conversion rates. And also, this could be because the traffic isn’t as targeted.
Meaning, though more people are coming to your site, they might not all be highly qualified leads likely to purchase your product(s). Before we look into more details about how to increase your website traffic, make sure that you also learn more about Off-Page SEO basics in detail too. For it will come in handy in your web traffic strategy as well.
Why Is Website Traffic Increase Important?
You’ve chosen a great product and designed your store. Now, all you need to do is figure out how to get traffic to your website so sales roll in. In general, a website traffic increase is both an important indicator and a driver of business growth.
For sure, it can help you to:
- See how well your marketing is working
- Gather insights about your audience to make decisions
- Improve your SEO and search engine credibility
- Generate more leads, increase conversions, and get more customers
Generally speaking, there isn’t one set-it-and-forget-it tool that generates free and high-quality website traffic increases. Rather, there exists a mix of channels that work together to drive visitors. Whereby, some of them require effort, time, and some require money.
How Does Website Traffic Increase?
Generally, there are a number of ways to optimize your website for more online lead conversion. Such as,
- including calls to action,
- creating lead capture forms in the right places,
- providing the information your visitors are seeking, and
- making navigation easy and intuitive.
But, the first step is to be attracting the right visitors to your site in the first place. Not forgetting, your goal when it comes to website traffic increase is to be driving more qualified visitors to your site. That is, those who are most likely to convert into leads and customers. Below are some of the strategies and channels that drive a website traffic increase.
Consider the following:
- Online Directory Listings
- Social Media Platforms
- On-page SEO
- Off-page SEO
- Online Lead Display Ads
- Business Blogging
- Email Marketing
Under each of, the items listed above, follow the links provided o gather more information. For one thing, we are going to enlighten you more using our exclusive methods below.
The Best Methods For High Website Traffic Increase
Did you know that a well-optimized Google My Business listing gets 7x more visits than an incomplete one? So, don’t forget that your listing links back to your website. And this is a great way to get more traffic to your website. Also, keep in mind that Google is getting smarter and smarter with results every day.
If your listing provides all of the information a potential customer needs to make a decision, they might forego your website. And also, contact/visit your business directly — even better than a website visit! Below are our more recommended methods:
1. Search Engines Submission
Also helpful for SEO, you can request search engines to crawl and index your site. Hereafter, increase your odds of appearing on results pages for relevant queries. For example, below are the webmaster’s main submission search engine links.
- Bing and Yahoo: Learn how to submit URLs here
- Yandex: Get Started Here
- Google: Submit your site via Search Console
2. Optimize Your Site
When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.
Always remember, the trick to getting website traffic is to build a strong foundation of relevant keywords first. Therefore, be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
3. Use Landing Pages
On one hand, a landing page is yet another free source of the traffic to your website. Not forgetting, these are pages specific to your offers. Such as; redeeming a discount code, downloading a free guide, or starting a free trial.
On the other hand, they contain the details users need in order to move forward and convert and focus on one specific call to action. Making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
4. Content Freshness
Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your web page and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content.
Luckily, a simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. Simply put, this allows your customers to leave reviews on your product page, which shows Google that there’s a regular activity on the page and new content.
Also, you can keep your product pages “fresh” by taking the most common customer feedback and turning it into a sentence in your description.
5. Guest Blogging
It is good to have an industry influencer — through a Guest Posting Program like that ours — publish a blog post on your site. Likewise, turning an interview with them into a blog post can also greatly help in website traffic increase.
Both through organic search and also, through that influencer promoting the content to their audience. This can also help to add more variety to your content and show your visitors that you are active in your field. With that in mind, you can read and learn more about other 25 Ways to Increase Traffic to Your Website in detail.
Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate.
As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers. All in all, for general and free website traffic increase, it’s good that you consider Google My Business to manage your Business Profile.
It’s key highlights are:
- It is free and easy to set up your listing
- Allows you to show up for searches relevant to your business and location
- Increases your visibility on a platform whose users have the intent to buy
- Drives qualified traffic to your site and your store
- Affords customers the opportunity to post reviews and even further boost your presence
- Enables your business to get found in mobile searches, which have surpassed desktop
In addition, Google My Business also uses visuals to provide consumers with a sense of what it’s like to actually be at your business.
In the end, knocking down uncertainty which is a major barrier to entry. Whilst, equipping searchers with the ability to interact with your business directly in your listing. Not to mention, increasing the chances of engagement and obtaining new customers as well.
- 21 Web Directories That Still Have Value in 2019
- 25 Ways To Increase Website Traffic
- Off-Page SEO: What It Is and Why It’s Important
- Free Ways to Drive More Traffic to Your Website
- 5 Highly Effective Digital Marketing Strategy Examples That Will Inspire Your Own
- Google My Business | Start Connecting with Customers
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