Notably, after previously releasing several updates to the new Yoast SEO 12.4 Image Snippet Preview now shows an image for your post in the Mobile Snippet Preview, just like Google would. Yoast SEO team has several other improvements and fixes for you in-store with Yoast SEO 12.4 version.
In the first place, one of the key features of Yoast SEO is Content Analysis. The analysis consists of multiple checks that give you SEO and readability feedback on the texts you write on your website. Some of these checks are language-independent. For these, we don’t need to create specific versions for, say, French and English.
For others, it is necessary to adapt them to each language. In this article, I’ll explain the research and development process for the expansion of Yoast SEO checks for different languages. You’ll also learn how you can contribute to help Yoast SEO understand your language!
What does the Yoast SEO Plugin do?
To be a Successful Blogger or to make your Blogs outstanding and loved by all, quality content and SEO is the key. Quality content includes clean, informative and easily readable content that is arranged in an appealing way. Creating a quality rich SEO blog post is not an easy task.
Yoast SEO Plugin is one of the most popular SEO plugins on the market today. Whereas, it helps you create an automatically updated XML sitemap for your website.
In addition, it helps you preview your content’s search snippet so you can see what site visitors see. And even gives you the green light when your content is SEO optimized.
In addition, you can add meta tags, set canonical URLs to avoid duplicate content and Google penalties, and integrate with Google Search Console so you can see how search engines are indexing your site and fix any crawl errors that exist.
First, you need to be clear about the topic you are writing or the idea you’re going to share. Then you need to prepare a structure of your blog post, how you’re going to start, what will be your main body part and how you’re going to conclude it.
Be sure, your content must be 100% original because original content is the foremost consideration for quality and SEO friendly content.
What is an Image Snippet Preview?
Surprisingly, if you want to get more clicks from search results, you need to optimize how your site looks in those search results. With this in mind, a single result in a set of search results is called a snippet.
As an example, the Yoast SEO plugin has a snippet preview, which shows a simulation of what your post will look like in those results.
To enumerate, the Yoast SEO plugin allows you to preview two versions of your snippet: the mobile snippet and the desktop snippet. A button below lets you switch between the two and make sure they both look good.
In the WordPress block editor, you get a nice modal when you click the Snippet Preview button. As an example, here is the screenshot outlook from the jmexclusives Post Snippet Preview in action.
Determining results in the Image Snippet Preview
If you search for a specific word, Google will make that keyword bold in the text and URL of the snippets it displays. But it actually goes one step further.
Once it has decided which pages will rank for your search, it tries to find part of the page that includes that exact term. If your meta description doesn’t contain the keyword searched for, it’ll grab a “random” snippet from the page that does.
This is one of the reasons why it helps tremendously if you know what the most searched for keyword for a page is likely to be. So you can optimize the snippet for it.
As can be seen, the plugin “adapts” by making the focus keyword in the description bold, just like Google would. Incidentally, Google has now stopped displaying keywords in page titles in bold. Google also shows a favicon next to the URL.
Featured Image Snippet Preview in the mobile
Whereby, in the latest iteration, we see an image favicon (added in Yoast SEO 11.5, enhanced in 12.1) and new font sizes (added in 12.1) equally. The one thing missing from the current snippet preview in Yoast SEO is that of an image.
For some search results on mobile, Google will now show the main image next to it. In Yoast SEO 12.4, they automatically use your featured image to mimic the way Google does this now. They’ll use the first image in your content if you haven’t set a featured image.
But, always remember that; this only works in the mobile snippet preview. As can be seen, especially, from the jmexclusives screenshot captured below.
Yoast Schema structured Data Content blocks
The new Yoast Schema structured data content blocks for the block editor have proven to be a valid way to quickly get rich results for these types of content.
On one hand, the two current content blocks, namely FAQ and HowTo blocks, are incredibly easy to add, update and publish. On the other hand, they give you valid structured data for that content and thus a great chance of getting rich results.
Having said that, be sure to try them out! In Yoast SEO 12.4, they’ve improved the findability of the blocks in the block editor library to help even more people find and use them.
Eventually, that’s Yoast SEO 12.4 for you! They’ve updated the mobile snippet preview with the latest changes by Google and also, they fixed several bugs. A number enhancements makes Yoast SEO a little bit easier to use.
The Yoast SEO 12.4 release also helps you to;
- Get more visitors from Google and Bing
- Attract more visitors from social media
- Increase your readers’ engagement
I hope the above guide will help you increase your post(s) and the page(s) SEO reputation presence and awareness online.
However, if you have additional questions, requests, recommendations or even contributions, Contact Us or even share them in the comments box below.
Finally, below are more additional and usefully related links to the topic.
- Yoast SEO Plugin for WordPress
- Compare the Premium and the Free version
- What does the redirect manager in Yoast SEO do?
- Developing a check for Yoast SEO
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