Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.
As an example, if you're caught violating Google Webmaster Guidelines, Google will slap your site with a penalty. And in the end, all your Search Engine rankings decline dramatically (often 50+ spots each).
In general, Content Marketing is a form marketing technique used to consistently create and distribute valuable and relevant web content. Especially, in order to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Search engine optimization (SEO) is a marketing discipline focused on growing organic visibility (non-paid) search engine results. Additionally, it is the process of improving the position that your website appears in the "organic" search results. For example, returned by sites such as Google, Yandex, Bing, Yahoo, etc.
Google Discover (previously known as Google Feed) is a personalized content feed created by Google that proactively serves relevant content to users. While traditional search requires users to input a query, Google Discover anticipates user behavior to surface new and interesting content.
On one hand, the main reason behind a failed product launch online is that; - most of them ignore the importance of creating buzz before the launch. On the other hand, many startups fail because they price their products too high or too low. Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire.
Schema Markup Organization is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. Schema.org vocabulary can be used with many different encodings, including RDFa, Microdata, and JSON-LD. ]]>
WhatsMySerp is one of the topmost, best, and free site ranking trackers for your website. With a free version which is more than enough for the average SEO marketer. It tracks every day where your site moves up and down in the search engine rankings.
To enumerate, Search Engine Results Page (SERPs) are the pages that Google and other search engines show in response to a user’s search query. The abbreviation stands for the search engine results page. In short, a Search Engine Results Page is a page generated by a search engine in response to a user search or query. SERPs display a list of query results in the search bar.
SpyFu is a web platform that offers Managed SEO Tools for Site Optimization Experts to get started with. It's free for all beginner webmasters. However, for Pro webmasters, it starts at only $33/mo (that's with more added key features to its users).
SEMrush (Semrush) is software that helps companies run digital marketing methods, like SEO campaigns. The all-in-one digital marketing program helps you run SEO, pay-per-click (PPC), social media, and other related content marketing campaigns. And, by all means, you can find brand mentions using their refined tool.
A Domain Name is an address that you type into a website browser address bar, to get to a particular website. In short, it’s your website name or the address where Internet users can access your website. It’s used to find and identify computers on the Internet.
Googlebot is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler and a mobile crawler.
The term “Site Ranking Factors” describes the criteria applied by search engines on the Search Engine Results Pages (in short SERPs) when evaluating web pages in order to compile the rankings of their search results. Bearing in mind, Google Featured Snippets are a Prime Real Estate when it comes to these SERPs.
Inbound Links are links coming from another site to your own website. Whereby, the term "Inbound" is generally used by the person receiving the link. While on the other hand, outbound links are links from your website to another website. Therefore, internal links are links on a certain website or blog post that links to another page on that same website.
Yoast SEO Plugin is one of the most widely popular WordPress plugins around and it's easy to understand. Why? Simply, because whether you're running a personal blog or you're an SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible.
WooCommerce is an open-source eCommerce plugin for WordPress that started in 2008. Seamlessly, three WordPress enthusiasts from different countries shared their ideas. Especially, over email, turning WordPress into what is now. Powered by an international team of designers, developers, support, and marketing people.
Website Reputation Management is a service involving the updating, analyzing, promoting and developing of a particular website. Whereas, some website owners were of the impression that once you have a website designed and accessible on the internet that the job was finished.
one of the best ways of growing an eCommerce business is to invest in digital marketing. And if you want more customers, you will need to get your name out there. Especially, in order to drive more traffic to your online store and generate sales. In that case, Digital Marketing Channels are anything that gets your brand, business, product or service at the forefront of your preferred audience.
Having a Website Backup is an important part of your business, especially if most of your work comes to you online. Although hosting services have greatly improved their uptime and system redundancy, there are situations where your website can crash.
When building a website, it is important to build it with Search Engine Optimization (SEO) in mind. By doing this from the start of your planning, it will help to ensure less work needs to be done in the future. To have to go back and rebuild a website for SEO will take a lot more time and energy than just doing it right from the start.