Website Reputation Management is a service involving the updating, analyzing, promoting and developing of a particular website. Whereas, some website owners were of the impression that once you have a website designed and accessible on the internet that the job was finished.
As entrepreneurs, we can often feel like the deck is stacked against us when it comes to the digital world. Neither do we have the same budgets as our massive competitors nor the army of marketers. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market?
The primary reason for most problems with websites is that they were not configured correctly. For one thing, by whomever setup/designed the site the first place. And is not being properly managed and maintained.
Without regular maintenance, your website is likely to have unpatched security holes and vulnerabilities which can be abused by hackers and cybercriminals.
This can result not only in poor performance of your website but in the theft of your personal or financial data too. For example, the data you collect on your website, putting you in breach of the data protection act.
Or malware can be inserted into your site and spread to all your visitors, eventually causing your website to become blocked by Google.
Facts Site Owners Should Think About
Cybercriminals are scanning the web for security holes and vulnerabilities all day, every day. Therefore, any website which runs on backend technology such as ASP, PHP, ColdFusion, Java, etc will have vulnerabilities.
Especially if they are running off the shelf eCommerce or CMS systems such as WordPress, Joomla, Drupal, and many others.
Whenever these vulnerabilities are discovered, they are patched by the software developers. And those updates then need to be applied to your website and any plugins.
So to say, if you have a bespoke built website, then you are less likely to be targeted. But this also means that you have no assurances about the quality of the code and any vulnerabilities in the code will never be detected.
Until it is too late unless you are manually and routinely reviewing the code, which rarely ever happens.
By the same fashion, most website owners mistakenly think their hosting provider or web designer is taking care of this. However, consider the following facts.
- Your hosting provider does not maintain your website for you, they only provide the hosting, unless explicitly stated otherwise.
- Most web designers just handle the design of your website and then hand it over. They are very rarely providing ongoing management and security.
- Although hosting providers do scan their servers for malware, this is file-based scanning the file system of the server itself, it does not scan or detect malware injected into your website by hackers.
What is Website Reputation Management?
In fact, the initial creation of your website is just the first stage in its life cycle. As your business scales and evolves your website will need to adapt to fit growing needs.
You may need to incorporate additional functionality, split the site into different segments, or offer new ways for your visitors to find and interact with content.
As can be seen, Website Reputation Management is a service involving the updating, analyzing, promoting and developing a website.
Preferably, a majority of Website owners haven’t yet dropped the notation that having an AMP Ready and Responsive Website is just it.
Quickly, this becomes an obviously incorrect impression however when no-one is arriving at your site through search engines or advertising. So what is going wrong?
Depending on the type of site you have built, you will be wanting to either attract visitors that either needs the service or the products you offer. Especially through the profile, reviews, blogs, banners or even leading stories you provide them with.
General Website Management Guide
Generally speaking, website management is about building and maintaining your online web presence. Whether through the help of an internal team or even an outsourced team such as the jmexclusives team.
On the other hand, a website without a manager will not yield optimal results and revenue. Surprisingly, through the jmexclusives services and solutions support, your website reputation management keeps getting better.
Above all, increasing both your website online search results awareness and also converting new leads into potential clients and customers.
Website Management based on Targeted Traffic
On one hand, Targeting your website traffic means that your products, services and solutions support are available through search engines.
Important to realize, your ability to sell to these searchers is much higher than if you are just targeting random people through general advertising in Magazines / TV or Radio.
On the other hand, Website Reputation Management involves promoting your website in the best way possible to achieve the set goals. It doesn’t just involve Search Engine Optimization but covers the whole user experience.
While on your web site, things like site structure, user confidence, goal completions like newsletter signups or downloads, so not just getting the visitors to your site but building a relationship between your site and the user.
Website Reputation Management Analysis
Important to realize, with the introduction of Website Reputation Management through the use of Keywords, every Site must meet the thresholds.
Especially utilizing your website Keywords for both your Market Outreach and also for the Search Engines feeding scripts.
For instance, The SEO Checker analyzes the title, description, h1/h2/h3/h4/h5/h6 tags, their correct filling. And also their relationship with the content from the various web pages. It looks at the size of all the content, and if all content files can be loaded and exist.
Additionally, the SEO Checking tool looks for all the keywords on the page, how many times they appear, and if they appear in the title, description, or h1/h2/h3/h4/h5/h6 tags.
Analyze your Website today using the SEO Checker Online Tool!
Best Website Reputation Management Practices
It takes a long time for popular opinion to adjust to a new reality. In the world of search engine optimization, Google’s Pagerank calculation has assumed mythical qualities.
But, popular understanding lags behind what Google is really doing now. The search engine has changed how it calculates rankings.
Whether you’re a developer/writer/SEO/Webmaster or marketer, an understanding of topic-sensitive Pagerank is essential to ensure your Web pages are considered relevant.
If you’re looking for a good boost from links from other Web sites, you’d better understand the concept of “link reputation.”
See what is your Website Reputation Management Strategy as long as your website link reputation is concerned.
Below are more additional strategic guides to improve your general website reputation online.
1. Video integration
Text-based content is all well and good, but video can be a valuable asset too. In both attracting new visitors and making your site more engaging.
Data shows that information retention is significantly higher for visual material than it is for text.
Meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
2. Get Active on Social Media
It’s not enough to just share content through social channels – you need to actively participate in the community, too.
Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts?
Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans
3. Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky-high.
Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
4. Make Sure Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone.
Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere.
Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
5. Website Reputation Management through Links
The strength of your link profile isn’t solely determined by how many sites link back to you.
It can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links.
This not only helps with SEO but also results in a better, more useful experience for the user. Of course, the cornerstone of increasing traffic to your website.
6. Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread.
Master the art of headline writing. For example, the writers at Buzz-feed and Up worthy often write upward of twenty different headlines.
Before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
7. Post Content to LinkedIn
LinkedIn has become much more than a means of finding another job.
The world’s largest professional social network is now a valuable publishing platform in its own right.
And, which means you should be posting content to LinkedIn on a regular basis.
Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to a large following.
8. Start Guest Blogging
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard.
Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain.
Be warned, though – standards for guest blogging have changed radically.
Especially during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
Paid search, social media advertising, and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people.
Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too?
Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies.
Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
10. Promote on Social Media
It’s not enough to produce great content and hope that people find it – you have to be proactive.
One of the best ways to increase traffic to your website is to use social media channels to promote your content.
Twitter is ideal for short, snappy (and tempting) links. Whereas Google+ promotion can help your site show up in personalized search results.
And seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
The jmexclusives Website Reputation Managers
For your information, the jmexclusives team is able to manage websites either created by us or other website developers.
Making sure that your website has the right appeal and is adapted to the changing technology platform needs.
Equally important, the jmexclusives agency also tracks the traffic on your website and provide analytics and pointers for the reach your website has.
Important to realize, the website will also need to be developed over time to meet the ever-changing digital demands and trends.
For instance, a website that was designed to meet cutting edge specifications 1 year ago looks pretty out of date now!
Not to mention, technological changes to devices, browsers and multi-media formats that all have an effect on how your website will be viewed by visitors.
Apart from the Keywords utilization and also Web Search Optimization, follow the steps from the SEO analysis report. If you want more traffic from the search engines.
The SEO Analyzer points out all of the problems you may have on your website.
In addition to supplying you with general and helpful tips and guides on how to fix them.
However, use the tool wisely. And remember not to over-optimize the page, as it may look that the page is created for search engines.
One of the most important tasks when it comes to website management is to make sure your site remains safe.
And also, continues to load fast to deliver the best possible user experience.
While, WordPress is powerful and easy to use, there are certain steps you need to take.
In particular, to ensure your website continues to operate without any issues and converts your visitors into customers.
So to say, ignoring some of the website backend basic could screw the whole tangible process of Website Reputation Management.
Please find more related and useful topic links below.
- The jmexclusives Consultants: Content Design and Development Guides
- SEO Centro: SEO Analyzer Check
- Get Leads Fast – What is Website Management?
- Manage WP – 13 key steps of website management
- Website Reputation Management: Russ Michaels & Authentic