“Software as a Service” is referred to as SaaS. It’s a concept for distributing software programs through the internet as a service as opposed to as a product that has to be downloaded on a user’s machine. The SaaS approach…
Local SEO is the practice of optimizing a website in order to increase traffic, leads, and brand awareness from local searches. Common tasks associated with local SEO include finding local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.
In simple terms, SEO Ranking in SERPs means the position that your website is listed in the search engine when a user searches that phrase or keyword. A ranking of 1 means that you are at the top. And if you are number 11, it means that you are on page 2 of search engines. With most search results having 10 listings per page.
Market Targeting is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.
Short-Tail Keywords are keywords or key phrases that are broader – and usually shorter – than most recently used and specific Long-Tail Keywords. They normally have only one word or two words. Notably, they are known to get more search traffic than their more specific long-tail keywords.
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International SEO refers to optimizing your search presence for people who are in different countries or speak different languages. Whereby, a successful International SEO uses elements such as geo-targeting, Hreflang tags, and other localization signals. More so, in order to target web content on basis of users from around the world.
The latest Shopify SEO tactics are a process that involves optimizing a website to rank higher in search engine results, making it more visible to potential customers. This is important because the higher a website ranks, the more likely it is to be visited by users. In the next section, we will discuss the latest Shopify SEO tactics and how they can benefit your store.
On-Page SEO (aka On-Page Optimization or On-Site SEO) is the practice or rather the process of maximizing the results your web content achieves from search engines query. Including improvements in rankings, organic traffic, and conversions. These existing content optimization opportunities tend to come in two scenarios though. For instance, via Keyword Research before creating the content, or content SEO Audit afterward.
Pinterest Marketing is one of those channels that many bloggers and small business owners ignore. But, the truth is that: When it comes to Social Media Marketing (SMM), Pinterest is a valuable tool for businesses looking to reach and engage with potential customers. With its visually appealing platform, businesses can showcase their products and services for free.
Blogging Mistakes can happen to just anyone — even our very own professional bloggers make them from time to time. So, this is nothing to fear coming out on and asking for help from those who have been down that road. That said, business blogging is an amazing way to bring traffic to a company website, build rapport with the audience and generate leads.
Google is now factoring in Core Web Vitals as part of their search ranking algorithm. A very poor-performing website may not fare well in search results and can impact your revenue if fewer people are finding you. Not forgetting, your website's performance can make or break you. Learn how your website performs, reveal why it's slow, and discover optimization opportunities.
A website meta tag is an attribute that is associated with a group of content. It describes the content it represents as in the case of a hashtag or SEO tags that provide an overview of what an image or text is about. Tags make it easier for web users to locate curated content and view the topics on a page at a glance. You can break down your content into categories.
Basically, strategic keyword research tools help you to find important words/concepts found in your research question or thesis. A quick and dirty way to pull keywords from a research question/thesis is to choose the most important nouns; all other words are irrelevant. Using keywords to search will always retrieve more results than phrases or sentences.
The greatest difference between content writing vs. copywriting lies in its purpose. Whereby, copywriting is selling your personas on your brand. While content writing is subtly telling them about it while delivering valuable content.
A Personal Blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order. With the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.
Hummingbird makes your website faster and optimizes site performance by adding new ways to boost Google PageSpeed Insights with fine-tuned controls over file compression, deferring CSS and JavaScript styles and scripts, minify for CSS and JS, Lazy Load integration, and world-class caching.
Co-Marketing is collaborating with businesses that share the same marketing objectives. When you work together with another marketing team, you're able to expand the audience for your products. Developing campaigns that are both innovative and engaging does help too. Regardless of the size of your company, these strategic relationships are a must-have.
In a wider meaning, visual search is a technology that allows looking for information using an image as a query. It also allows for returning visual search results to text-based queries. But in fact, there are three widely used visual search variations today.
We can simply say that: SEO article writing tools offer you/your web-based business and content creators/marketers a great way to up their strategic content creation, content SEO audit, search engine result pages optimization, content marketing, and all other related content plans.
In a nutshell, WordPress Pingbacks and Trackbacks are technologies that notify other websites when content has been published that their users might find interesting. While this sounds pretty good in theory, there are also a number of downsides to using both strategies. After all, which is why we recommend that you disable them.
