
eCPM | How To Earn More From The ‘Effective Cost Per Mille’
eCPM, short for “effective cost per mille,” is how much an advertiser pays for an ad space per unit of 1,000 ad impressions (Mille is Latin for thousand). eCPM is one of the most important KPIs in mobile advertising, as it shows how lucrative certain ad spaces, apps, and other dimensions are. With a full understanding of eCPM, publishers can optimize their monetization strategies.