SEOptimer was originally a simple on-page audit tool created by Paweł Rabinek in 2012, growing to become one of the web’s most popular free SEO audit tools. Then thereafter, it was taken over by Adam Krzywda in 2016 and has gone through significant feature development and rapid expansion.
To date, it has over 100K monthly visitors, over 800 customers globally, 9 report languages, and millions of audits are produced periodically. Currently, SEOptimer is based in Hong Kong at the Cyberport facility, with a truly global team.
But, wait a minute! What is an SEO Audit? Basically, an SEO audit is a process of analyzing how well your web presence relates to best practices. It’s the first step to creating an implementation plan that will have measurable results.
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While SEO audits may vary slightly, each one should analyze basic technical SEO “table stakes.” Such as sitemaps, server errors, and metadata. And at a high level, an audit should cover off accessibility, indexation, and optimization. After all, that’s why a tool like SEOptimer comes in handy.
The information captured during the SEO auditing process allows your team to make accurate, impactful recommendations for your specific website and situation. Let’s have a look at SEOptimer in detail below and why you should use it.
What is SEOptimer?
SEOptimer is a free SEO audit & reporting tool that allows you to analyze your site performance in simple and easy steps. All you’ll need to do is enter an URL address to get a free website analysis! In short, it’s a website audit & reporting platform which can comprehensively review a website in under 30 seconds.
This tool allows you to review and report on the important factors Search Engines care about when ranking a page. As well as things that matter to users such as page load speed and mobile usability. Small businesses can use SEOptimer to improve their rankings and online presence.
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And by the same token, digital Marketers too can use its reporting solution to produce simple and beautiful PDF reports for their customers and prospects. As well as embed a white-labeled version of the audit tool into their own sites to act as a lead generator.
What’s more is that they pride themselves on simple, easy to follow, yet professional-quality SEO reporting. While keeping up to date on the latest trends and search engine algorithm changes so that you don’t have to. And then, they continuously use these factors to refine their algorithms for more and better results.
Why is SEOptimer an Important SEO tool?
As an SEO webmaster, you very well know how important a comprehensive website audit is. Search Engines like Google rely on many factors to rank a website. SEOptimer is a Website SEO Checker that reviews these and more issues for your site. To help identify problems that could be holding your site back from its potential.
Additionally, it provides a clear, actionable, prioritized list of recommendations to help improve your site. It’s a ‘Simple Do-It-Yourself SEO Tool.’ Meaning that, if you’re a Small Business Owner, it can help you improve and promote your website without the high cost of Agencies.
Its key features include:
On the other hand, its DIY SEO crawls your whole site for problems. While recommending clear, easy to follow tasks with guides for your website type. Additionally, they’ll monitor your keyword rankings and improvements, and keep you updated on your site’s performance.
What about ‘Beautiful, Branded, White Label PDF Reports.’ Well, when you use this tool, you’ll be double sure to win more customers with a professional SEO Audit. Written in simple language that inspires action. And for sure, it allows you to Generate PDF SEO Audits in 20 seconds.
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Simply upload your logo, add company details, and then adjust the styling to suit your brand. What I like most about SEOptimer is its Languages and Customization Options. And as such, its White Label SEO Reports are available in several languages. Including French, Spanish, and German, with more being added.
In addition to being an SEO Audit Tool, SEOptimer provides a range of additional free SEO Tools that give you the power to improve your site yourself.
Its Free SEO Tools Include:
- Meta Tag Generator
- Keyword Generator
- Robots.txt Generator
- .htaccess File Generator
- XML Sitemap Generator
Not only that, but you’ll also be able to customize reports to your heart’s desire – change colors and fonts. Choose which checks and sections to show, and add custom content for that personal touch. And with its Embeddable Audit Tool, there’s more to that meets the eye.
Generate more leads straight from your website with your own Embedded SEO Audit Tool. Simply embed a simple Audit Form that matches your website’s styling and colors. Present customers a beautifully branded audit that inspires action.
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Equally important, get notified of new leads and their details straight to your mailbox. Send your leads and their reports straight to any other CRM, Mail Tools like MailChimp, Active Campaign, and Salesforce.
In short, this tool is pitch-perfect for all small business owners, digital agencies, SEO experts, web designers, or anyone that needs to improve their website!
- Save Time – Some agencies spend hundreds of hours of manual work performing Website Audits which can be automated in a matter of seconds.
- Present Beautiful Reports – Wow your clients and prospects with impressive bespoke reports that look like they were made by hand.
- Win More Customers – Turn your site into a lead magnet. Use White Label PDF Reports and the Embeddable Audit Tool to acquire more customers straight from your website.
What an SEO Audit Should Be
First and foremost, an audit should be comprehensive. And in that case, it should cover both structural and content components affecting your SEO visibility. Likewise, it should provide a “big picture” view of what is happening in your current state. Any missing pieces could result in unnecessary or improper recommendations.
Secondly, your SEO audit should be easy to understand. And as a business owner, you should be able to connect the dots as to how SEO issues are affecting your online priorities, goals, or revenue. Bearing in mind, any and all recommendations should clearly ladder up to your overarching business objectives.
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Finally, your SEO audit recommendations should be actionable. There should be a clear path to completion; prioritized with projected impact and effort associated with each recommendation. And above all, the output of any SEO audit should accurately convey an easy to follow roadmap.
So, in a nutshell, the purpose of the SEO audit using a tool like SEOptimer is to identify as many foundational issues affecting organic search performance as possible.
The SEO audit will reveal:
- Technical SEO issues
- Website structure issues
- On-page SEO issues
- Potential off-site problems
- User experience issues
- Content gaps and opportunities
- Competitive marketplace insights
An audit is a standard procedure that should occur on a regular basis. And therefore, it’s essentially a “health check” for your website.
Whenever it comes to SEO Audit, getting your website to rank in Google is harder and more competitive than ever. There are many factors to put into consideration. Such as on-page content, performance, social factors, and backlink profile. All that search engines like Google use to determine which sites should rank highest.
As an example, SEOptimer is a Free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points. While providing clear and actionable recommendations for steps you can take to improve your online presence. And ultimately rank better in Search Engine Results.
Apart from that, as I said, SEOptimer is ideal for website owners, website designers, and digital agencies who want to improve their own sites or theirs of their clients. More so, it’s even better than other Website SEO Checkers.
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Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape. And in the long run, it’ll even help you through the actual steps of improving your site.
What are you waiting for? Try SEOptimer today for free! Or check out its other pricing plans. All in all, please let us know what you think about this tool in the comments section. But, if you’ll need more support, you can as well Contact Us and let us know how we can help.