Website Optimization tools are essential for building traffic and convincing that traffic to convert on your offers. And maybe you’re not using any website optimization tools. Or perhaps you’ve tried a couple, but never really given them a chance.
In most cases, I hear this from a lot of marketers, but let me ask you a question. What happens to a website that never gets optimized for search and conversions? It dies. Meaning, you don’t want to sing a dirge for your site, right? You want it to flourish — and bring in paying customers.
Therefore, in order to fulfill that goal, you need the right tools. Not to mention, Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) have become too sophisticated for manual optimization. And that’s where a good site optimization tools come in.
Your competitors have data and processing power on their side, so why shouldn’t you? Both free and paid website optimization tools exist to help you draw more prospects to your site’s pages and convert them into happy customers. Want to know how? Keep reading on. But first things first;
What is Website Optimization?
Website Optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website. While at the same time, to further drive more traffic, increase conversions on leads, and grow more revenue on your products.
As I mentioned earlier, one of the most critical aspects of any website optimization is search engine optimization (in short SEO). It involves improving the aspects of your website that contribute to traffic and conversions. Bearing in mind, your site traffic comes from both organic SEO, paid search, paid social, organic social, and other organic/paid sources.
On the other hand, good website conversions come from good employment of digital marketing channels. And more specifically, you want to optimize your site for your specific audience.
But, what works for one audience won’t necessarily work for the other. Otherwise, we’d all have more traffic and conversions than we could handle. Website optimization tools help you figure out what you’re doing wrong — and what you’re doing right.
This makes sure that your website has the power to draw as many people as possible. And then, in the end, giving them every reason to convert.
What does Website Conversion Rate entail?
Basically, the website conversion rate is a key element in your paid search strategy. After all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for?
Your website conversion rate optimization enables you to maximize every cent of your PPC Marketing expenditure. It allows you to find that sweet spot that convinces the maximum percentage of your prospects to take action.
If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But, what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%.
Yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
Through my analysis of the massive amounts of data on landing pages and conversion rates, I was able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates.
You can double or triple what you’re seeing today. But, the way you’re going to get there is totally counter to typical conversion rate optimization wisdom. So, having said that, you can read and learn more about how a website conversion rate works here.
Why is Website Optimization important?
Let’s say that you’ve written a detailed article on a topic that’s important to your target audience. You turn it into a literary masterpiece with tons of anecdotes, examples, and actionable advice.
Then you publish it. And then you wait for the traffic to pour in. Only that it doesn’t. Why? Simply, because you haven’t optimized your website for SEO.
People can’t find your masterpiece because you;
- haven’t focused on a good keyword,
- don’t have meta tags filled out,
- not using a semantically correct hierarchy, and
- have no incoming links on your website.
After learning the shortcomings, let’s now have a look at some of the results-oriented reasons that are affected by a poor performing website pages as long as SEO is concerned below;
My First Reason: No Traffic
Yes, of course, you figure out why you’re not getting any traffic. So you use the tools I talk about here to optimize for search. By including meta tags, adding relevant keywords, and using the correct and the right H tags.
By doing so, you help a search engine like Google figure out what you’re thinking and talking about. Hence, the traffic starts pouring in. And so to speak, you’ become ecstatic. But, you haven’t figured out the best place to put your Call To Action (in short CTA).
After all, there’s no form for people to sign up for an email list. And in that case, visitors can’t just figure out how to buy your products or engage with your services. At times, they may or may not know how to communicate with your business next in case they needed to.
My Second Reason: No Conversions
What can we learn from the first illustration? That you need website optimization tools to generate traffic and conversions. The two go hand-in-hand, and you can’t have one without the other if you want to boost your bottom line.
Most landing page optimizations are like moving around the deck chairs on the Titanic. Small changes = small gains. Insanely focused and strategic landing page optimization brings 3-5x the conversions and improves lead quality.
In some industries, even 5% conversion rates aren’t that impressive. If you’re stuck in the 2-5% conversion rate bucket, you have a ton of room to grow. Get creative with your offers and test multiple different offers.
Then, find the one that resonates best with your audience. If you want to get really crazy (you know you do), find different offers that can help you get qualified leads.
Identify the obstacles keeping prospects from converting and get those roadblocks out of the way by changing the flow. Test different variations to find out exactly which path to conversion works best for your audience.
Use remarketing to recapture people who showed intent but didn’t convert. Also, test smarter, not more often. You need to test 10 unique landing page variations to find 1 top performer. But, this goes far beyond changing a font color and calling it a landing page variation.
Trim the fat in your account and ditch your lowest performers. Focus your energies on the top 10% of landing pages that earn 80% of traffic. Always, always keep your eye on the prize, which is making more sales or generating leads most likely to convert to sales.
Don’t let high conversion rates take precedence over lead quality or you’re going to spend more qualifying leads. You need to find the sweet spot where everything works like a well-oiled machine.
Which are the best Website Optimization tools?
As can be seen, website optimization is an essential key for all the business-oriented websites out there. For one thing, it helps you to improve your website performance and rank among the top. Perse, the most important aspect of them all is ensuring that you generate more leads and more sales for your business, brand, or products.
All this is achieved by making your website attractive to users. And whenever it comes to how to optimize a website, this is a question that many businesses, jmexclusives alike frequently turn to. Fortunately, there are numerous website optimization tools that provide excellent help for that.
These tools will automate the process of making your website noticeable to search engines in minutes. Without further ado, below you’ll find a list of some of the best tools you should consider in your site optimization journey. You can click on each tool to read, learn, and even engage more with it.
The Top 10 Best Tools Include;
- Google Search Console
- Crazy Egg
- Yoast SEO
- Screaming Frog
- Hello Bar
As I am about to simplify below, both SEO and CRO website optimization tools can be used in tandem. In this case, making your entire marketing campaign even more successful.
So, from observations made by our research team the question to be answered when it comes to conversion rate optimization and search engine optimization corporation is;
Can CRO and SEO work together?
Yes, of course. Both CRO (conversion rate optimization) and SEO (search engine optimization) might seem like two completely different things. But, in a nutshell, one helps you attract your site traffic, while the other helps convert your site traffic.
Seamlessly, they work together, though, only when you use the right website optimization tools. For example, let’s say you find a juicy keyword using Ubersuggest. It’s aligned with consumers at the bottom of the sales funnel, such as a how-to guide.
Then again, you write blog posts about the preferred topic or topics and deploy Yoast SEO to make sure you’ve optimized as many aspects of the post as possible. And then after that, you push it live onto your blog feed. Well, when it’s been up for a while, you check Google Search Console to find out if it’s drawing traffic.
You might also check in with Ahrefs and Moz to determine whether it’s drawing backlinks and performing well. Running user behavior reports on that page through Crazy Egg will allow you to adjust design and placement for optimum conversions.
Since you’re targeting the bottom of the funnel, you want visitors to sign up for the email list. Lastly, you can enter Hello Bar. Whereby, it helps you capture leads when they arrive on your business website. So that you can market to them later.
Other Additional Mentions Include;
By all means, website optimization tools make attracting and converting traffic easier. And since your competitors are likely using them, you don’t want to miss out. After all, how well or best you use and utilize them will determine the results.
In other words, if you’re not checking in with these tools running reports, and actively making adjustments, you’ll lose out on potential sales. So, you can’t just concentrate on SEO or CRO. You need them both.
And if you’re diligent enough, you can attract and convert more traffic than ever before. Equally important, you can read more about The 13 Most Effective Ways to Increase your Conversion Rate.
Having that in mind, Are you thinking of building an AMP ready site? And also, a responsive website for SEO friendly enough to all the search engines? The jmexclusives team is there to help and support you through the entire process.
As you already know, you can always Contact Us whenever your business website SEO need arises. Also, share your thoughts and more suggestions in regard to this among other research topics we do cover in the comments section.
And whether you are just getting started with a new website or are a webmaster pro like us, this article has the best guidelines that are suitable to all. But, for web beginners, you can simply learn more about Website Development | 7 Principles of a User-friendly Site.