In this article, I am going to discuss some of the best SEO Analysis Tools for every webmaster beginner. And eventually, after you’ll be done reading more about some of the best SEO analysis tools, work on developing a robust long-term SEO strategy. But, before you even pull the trigger on a new SEO strategy, take a look at this comprehensive SEO audit checklist in detail.
Just to make sure you don’t miss anything important. Bearing in mind, Search Engine Optimization isn’t just about building yourself a search engine-friendly website. But, it’s about making your site better for people too. Furthermore, jmexclusives believes that these principles go hand-in-hand. And of course, you can spend your way to succeed on Google Search Results.
But, that comes with some serious downsides. Namely, it’s expensive and the traffic evaporates as soon as you stop spending. Therefore instead, if you’re low on funds, focus your efforts on organic search engine traffic through SEO, or rather Search Engine Optimization.
Why Are SEO Analysis Tools So Important?
Simply, because websites that appear higher up in the search results will get more traffic to their pages. Coupled with potentially more landing page visits, lead conversion and product sales in your business. Your goal is to get to page one and ideally to position one.
But, whether that is feasible largely depends on the market that you are operating in. Search Engine Optimization (SEO) encompasses both the technical and creative elements required to improve rankings. Including, drive on-site traffic, increased awareness through search engines and your content listing on web pages.
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog or online store, SEO can help your business grow and meet the business objectives. Equally, the best SEO Analysis Tools are essential because of other key reasons.
Consider some of the following key benefits:
- The majority of search engines target users are more likely to click on one of the top 5 suggestions.
- Especially, in the search results pages (SERPS), take advantage of this and gain visitors to your website or customers to the online store.
- Important to realize, SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
- In addition, SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on social media channels.
Equally important, SEO is important for the smooth running of a big website. Websites with more than one author can benefit from SEO in a direct and indirect way.
The Topmost Best SEO Analysis Tools To Consider
As you can see, SEO Analysis Tools are key elements that can put you ahead of the competition. For instance, if you want to be found on the web these are the SEO tools that help you in your business reputation and presence awareness building. And, their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
What’s more, by all means, these SEO analysis tools do also help your website in a variety of ways. Not forgetting, the other most direct benefit of SEO routine practices is an increase in search engine traffic if we may add. As an example, and thankfully, Google has given us in a simple way some if not the best SEO Analysis Tools.
Particularly, in order to understand; how Google sees your site, what issues might be affecting your traffic, how you can improve the site for better rankings and results, etc. That said, let’s now have a look at the best tools.
1. Google Search Console
With this in mind, that tool is known as Google Search Console or the Google Webmaster Tools. Whereby, as one of the best SEO analysis tools, it has been around for a while. Bearing in mind, it used to be known as Google Webmaster Tools, and Google Webmaster Central before that.
In 2015, Google rebranded it as Google Search Console—so if you’ve seen different terms, don’t worry. They’re all different names for essentially the same thing. The great thing about Google Search Console, or GSC, is that it’s completely free. And it’s made by Google itself, so the advice comes straight from the source.
Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.
For example, Google’s Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site’s been hacked.
2. Google Structured Data Testing Tool
Google structured Data Testing Tool: Improving your site’s data structure is likely to be a time-consuming process. Particularly if you have a large site that has been around for many years and worked on by multiple people.
This free tool can help you quickly analyze your site’s code and identify errors or points of concern. Having a uniform and intuitive data structure on your back-end helps site crawlers to easily navigate and index your site.
Ahrefs features a large suite of tools that help fill any gaps in your current SEO tool suite. Specializing in the competitor analysis and keyword research, Ahrefs also helps you with link-building content research. This can help you determine what’s trending and how to successfully integrate high performing keywords into your content.
Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content.
Three of its main tools are:
- Site Explorer, which shows you the performance of specific web pages on your website.
- Content Explorer, which allows you to search high-performing web pages under specific keywords and topics.
- Keywords Explorer, which generates the monthly search volume and click-through rates of specific keywords.
SEMrush: is one of the most popular marketing and SEO platforms available. It has an impressive range of tools and services to provide an extensive, holistic view of your website’s performance.
SEMrush goes beyond just providing SEO solutions. It supports a number of key marketing operations such as advertising strategy reports, social media, PR tools, and even content suggestions and curation services.
In other words, SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. The website offers numerous toolkits, one of which is an SEO toolkit.
SpyFu: This specialized tool is your one-stop-shop for getting all of the information you need about your competition. From detailed keyword research and backlink analysis to organic vs paid search traffic analysis, SpyFu has you covered.
Using premium competitor analysis tools is a great way to avoid the time and labor-intensive tasks that go into researching your competitors – to identify opportunities and points of weakness that you can exploit.
6. Pro Rank Tracker
Pro Rank Track: Knowing where you stand in search rankings is critical to help you plan your SEO efforts effectively. Not forgetting, Pro Rank Tracker not only helps you keep track of your global rankings, but also your local and mobile search rankings.
This can be really useful to analyze the effectiveness of your SEO efforts. You can also see where you’re going wrong and what you can do to improve your search performance.
You can even track your ranking across various geographic zones from regional rankings, right down to an individual city. This is incredibly useful for local businesses that only want to focus on SEO for their local area.
Woorank‘s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
8. HubSpot Website Grader
Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. Because a lot has changed since then, the company has released a new and improved version of the tool.
All you need is your website URL and an email address to get started. Simply plug in your information and you can expect a score (1-100) as well as a detailed report in a matter of seconds.
Aside from Website Grader, HubSpot also has a handful of paid SEO tools to help you better direct your efforts.
9. Check My Links
To ensure that your links on a webpage — whether external or internal — actually work, consider Check My Links.
This broken-link checker makes it easy for a publisher or editor to make corrections before a page is live. Think about a site like Wikipedia, for example. The Wikipedia page for the term “marketing” contains a whopping 711 links. Not only was Check My Links able to detect this number in a matter of seconds, but it also found (and highlighted) seven broken links.
The tool highlights all the good links in green, and those that are broken in red, making it easy to spot the ones that don’t work or are no longer active.
BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website.
Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request. Your link-building queue looks like this:
BuzzStream helps you identify candidates for outreach based on their industry and how engaged they are across various social networks — so you know who will be most receptive to your backlink request and boost your ranking on Google.
Be that as it may, there’s nothing quite like a sudden Google algorithm update. Leaving online content marketers feeling equal parts confused and concerned. Whereby, it seems like they wait for you to get all of your ducks in a row. And then they unleash an update that makes your efforts instantly obsolete.
Surely, they’re pretty open about the fact that they’re doing this for everyone’s own good. Not to mention, each Google algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.
To enumerate, Google algorithms are complex systems. Used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms. As well as numerous ranking signals to deliver web pages ranked by relevance on its search engine results pages (SERPs).
I hope the above-revised guide on the Best SEO Analysis Tools was useful to you. However, if you’ll have additional questions, suggestions or recommendations, do not hesitate to Contact Us.
Equally important, share your thoughts in the comments box below this post or follow more leads related to How is Google Webmaster Tools used?
Read more about SERP 101: All About Search Engine Result Pages