By all means, SEO tools such as the Google Search Console do help your website in a variety of ways. Not forgetting, the other most direct benefit of SEO routine practices is an increase in search engine traffic.
And their indirect benefit is having a common framework (checklists) to use before publishing content on the site. For instance, if you want to be found on the web there are the SEO tools that help you. Simply, because websites that appear higher up in the search results will get more traffic to their pages.
Coupled with potentially more landing page visits, lead conversion and product sales in your business. Your goal is to get to page one and ideally to position one. But, whether that is feasible largely depends on the market that you are operating in.
Search Engine Optimization encompasses both the technical and creative elements required to improve rankings. Including, drive on-site traffic, increased awareness through search engines and your content listing on web pages.
What is Google Search Console?
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog or online store, SEO can help your business grow and meet the business objectives.
Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.
You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
Google announced it has added a new report to help publishers learn more about how searchers are finding their site through the Google Discover feature. Google said it is “adding a new report in Google Search Console to share relevant statistics” regarding Google discover.
If your website gets a lot of traffic from Google Discover you may see a new report in the Google Search Console to help you analyze that data.
What is Google Discover?
To enumerate, Google Discover is the new name for Google Feed and shows you topics and news items around items that interest you.
With Google Discover, you can get information about your interests, like your favorite sports team or news site, without searching for them.
The Discover report in Google Search Console will answer the following questions:
- How often is my site shown in users’ Discover? How large is my traffic?
- Which pieces of content perform well in Discover?
- How does my content perform differently in Discover compared to traditional search results?
Where can I see this report?
Google said this report is available in the new Google Search Console for “websites that have accumulated meaningful visibility in Discover.”
The data is going back to March 2019 and will continue to grow from there.
AMP Storie’s data
Google also said you can see the AMP Stories specific data in these reports.
Signs this was coming
Earlier this week we saw signs this was coming. And I suspect most SEOs, webmasters, and developers are happy that we are going to see more visibility into Google Discover performance.
Why use Google Search Console?
A Google help document explains “The Performance report for Discover shows important metrics about how your site performs in Discover.
This report will only be visible if your property has reached a minimum threshold of impressions in Discover.” You can learn more over here.
In that case, the more you understand how traffic from Google is coming to your site, the better you can tailor your marketing efforts going forward.
By understanding your Android app is bringing in Y amount of traffic, and the Google Discover feed is bringing in X amount of traffic, you can better leverage your marketing and development resources.
Specifically, in a smarter and more informed manner. Below are more tangible benefits;
Monitor your site’s performance in Google Search results:
- Make sure that Google can access your content
- Submit new content for crawling and remove content you don’t want to be shown in search results
- Create and monitor the content that delivers visually engaging search results
- Maintain your site with minimal disruption to search performance
- Monitor and resolve malware or spam issues so your site stays clean
Discover how Google Search—and the world—see your site;
- Which queries caused your site to appear in search results?
- Did some queries result in more traffic to your site than others?
- Are your product prices, company contact info, or events highlighted in rich search results?
- Which sites are linking to your website?
- Is your mobile site performing well for visitors searching on mobile?
Who should use the Google Search Console?
Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you.
1. A business owner who delegates
Even if you don’t think you know how to use Search Console, you should be aware of it and become familiar with the basics.
You might hire your webmaster or a marketing specialist to help you set up your website with Search Console. In that case, you can work with that person to ensure you have access and control to all of the reports for your website.
In addition, it’s a good idea to learn all you can about how your site is performing in search results so you can make important business decisions about your site.
2. Google Search Console specialist or marketer
As someone focused on online marketing, Search Console will help you monitor your website traffic. Expressly, you will also optimize your content for ranking, and make informed decisions about your site’s search results.
Eventually, you can use the information in the Search Console to influence technical decisions for the website and do sophisticated marketing analysis. In conjunction with other Google tools like Analytics, Google Trends, and Google Ads.
3. Website Administrator
As a site admin, you care about the healthy operation of your site.
Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues. Like hacking and malware.
You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.
4. Website or App Developer
If you are creating the actual markup and/or code for your site, Search Console helps you monitor and resolve common issues with markup, such as errors in structured data.
If you own an app, you want to see how mobile users find your app using Google Search. Search Console can help you integrate your app seamlessly with the website world.
How is Google Search Console used?
Search Console tools and reports help you measure your site’s Search traffic and performance. Markedly, it also helps fix issues, and make your site shine in Google Search Results. Specifically, if you’re new to the Search Console, you’ll need to add and verify your site(s).
The first thing to remember before you can do anything else. Likewise, adding and verifying your site in Search Console proves to Google that you’re either a site’s owner, webmaster or other authorized users.
After all, the Search Console provides you with all sorts of incredibly detailed information and insights about a site’s performance. Google doesn’t want to hand that kind of information over to anybody who asks for it.
Furthermore, adding a site to the Search Console is a very simple process. First, of all, log into your Search Console account. Once you’re logged in, you’ll see a box next to a red button which says “Add Property.”
Enter the URL of the site you’re trying to add in the box and click “Add Property.” Congratulations, your site is now added to your Search Console account! Next, you will be asked to verify your site.
Surprisingly, there are a few different ways you can go about this. Certainly, the best methods you choose depends on whether or not you have experience working with HTML.
Especially, if you have access to upload files to the site and the size of your site. Notably, it happens whether or not you have other Google programs connected to your website.
Important to realize, even if this sounds overwhelming, don’t worry. Our Google Search Console Team will help you figure it out.
Finally, I hope the above-revised guide on Google Search Console was helpful. But, if you have any additional contributions, questions or even suggestions, please let us know how we can help.
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