By definition, a crawler, also known as a spider or a bot, is the software Google uses to process and index the content of web pages. Google AdSense Crawler is a toolkit for indexing those pages that display AdSense advertisements. The AdSense crawler visits your site to determine its content in order to provide relevant ads. This helps to serve relevant ads to consumers.
Unique Visitors refer to the number of individuals who visited a website or a set of web pages in a given time period. For example, one person visiting multiple times throughout the day is counted as one unique visitor.
Referral marketing involves promoting your products or services by using referrals from your existing customer base. This is usually done by word-of-mouth and can be a highly effective form of marketing. As with most types of marketing, you can simplify your workload by automating the process, using specialist referral marketing software tools.
Google Site Kit is a brand-new SEO/analytics plugin for WordPress, developed by Google. Google Site Kit enables you to connect and monitor your site across Google’s online marketing services including Search Console, Google Analytics, PageSpeed Insights, Google AdSense, Google Optimize, and Google Tag Manager.
Social Warfare is a social media arsenal toolkit that adds beautiful, lightning-fast social share buttons to your website or blog. But, that's only the beginning! With this in mind, it's good to note that Social Sharing is now an integral part of our internet experience. Furthermore, it’s constantly on the rise and becoming popular with older folk as well. Thus, the need for help.
Google Analytics 4 Property is the next-generation measurement solution by Google that is replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
There are many website builders available that will help you set up a website. But I'll recommend using a self-hosted WordPress as your website platform. The main reason for this is simply because WordPress is the most popular website platform in the world. Whereby, it powers nearly 38% of all websites on the internet.
Niche Marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group — a niche market— or demographic of potential customers who would most benefit from the offerings.
A good Social Media SEO Strategy allows you to easily monitor your brand mentions and relevant conversations, track engagements automatically, and even schedule your social posts to be published when the right people will see them. It also allows you to separate all your marketing assets by teams so that every user has access to the right content.
Market Research involves gathering information about your industry, customers, and competitors so you can make informed decisions. Small business owners use the data they collect when they create a business plan. Bigger companies may engage a market research firm to collect customer and industry details.
Backlink Management is a method or a way that helps you track and organize your site backlinks with tools like Monitor Backlinks. Given how critical links are to your site’s SEO, it’s wise to have an approach to managing your link profile. And just as authoritative content helps you to rank for relevant keywords, backlinks also reassure the search engine of page authority.
Launched in 2016, the Google Analytics Fastbase WebLeads Tool is a Google Analytics add-on that provides information on web traffic, including key employee contact information. Users can try the software for free at analytics.fastbase.com and there are two subscription models for Premium and Professional customers.
Basically, Outbound Links are also known as External Links. And they are links that will send your readers from your website to other sites across the internet. Commonly, they are used to verify facts, backup sources, or simply point people toward resources. In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.
The Google Penalty (aka the Sandbox Effect or Sandboxing) is a name given to an observation of the way Google ranks web pages in its index. For SEO wannabes, you can check your site status in your Google Search Console, under Security and Manual Actions.
When it comes to Online PR Management, consultants work with businesses to improve their performance by providing expert advice to solve problems and encourage growth. They work with businesses across a wide range of sectors, including business strategy, finance, HR, and marketing.
Looking for an Omnichannel, AI-driven or Self Service solution for customer service? Freshdesk got you covered! Delight your customers and win them for life. Freshdesk is a cloud-based customer support software and helpdesk solution. It is a platform with a comprehensive set of tools and features to help businesses support all the needs of their customers.
A/B testing is also known as split testing. It's the process of comparing two versions of a web page, email, or other marketing assets. And then measuring the difference in their performance. You do this by giving one version to one group and the other version to another group. Then you can see how each variation performs.
Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.
Is your bounce rate too high? Do you want to reduce your bounce rate? By definition, a Bounce Rate is a percentage of visitors that leave a webpage without taking any other action to the next page. Such as clicking on a link, filling out a form, or making a purchase.
As an introductory, this is a website analytics tool that is the content side of the heatmap software. Of course, this plugin with the crazy name is anything but crazy. Founded by Hiten Shah and Neil Patel in 2006, Crazy Egg is one of the first testing platforms created to help webmasters improve on website conversion rate in as few as 30 days.
Return On Marketing Investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. Instead of money that is 'tied' up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically 'risked'.
