If you call us (jmexclusives) lead content webmasters, we’ll respond autonomously. Simply, because we are No # Rated Online Content Designers & SEO Pro Webmasters. But, there’s more to that than what meets the eye. More so, in regards to what we do and what the stand of other webmasters is. We’ll try to elaborate further on this guide.
Of course, the title “webmasters” sounds more like a name you’d see in a cheesy sci-fi novel than on a job board. But, as strange as it may sound, this is somewhat a very dated job title today. And the careers it’s morphed into represents a broad field of tech employment. Something we’re going to look into later on.
Content Webmasters first came into play to manage many different aspects of a website at once. Though some employers today do still look for “webmasters,” the job has taken into lots of different titles. With some that encompass the same basic role: one professional doing many different tasks for website maintenance and optimization.
Who Are Content Webmasters?
Notably, Content Webmasters are professional experts who handle different kinds of web maintenance and content optimization service solutions and support. Their main job description often encompasses all aspects of web development, content design, and upkeep of a website.
But, there are quite a few personal skills that come in handy on this job. Technically, we’ve all grown accustomed to polished and sophisticated websites found on the internet of today. But, it wasn’t long ago websites were just transitioning from novelties to serious engines for businesses and organizations.
Nowadays, companies want their online presence to be functional, appealing, and easily found by searchers on the internet. They need to be fast-loading and compatible with mobile devices. Websites are also a gigantic platform for marketing.
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Meaning, serious companies, and professionals need to constantly maintain, update and improve their websites. Given the increased complexity of modern websites, this jack-of-all-trades approach and job title have become less common.
Why so? Simply, because these duties are spread out among specified roles. That said, many versatile webmasters (like jmexclusives) still exist today. More so, as an option for organizations looking to make the most of their online presence.
So, what are the main roles of the senior content webmasters? And, what is their key purpose in driving web businesses ahead of the competition? Well, we’ll look into that through this guide. So, stay put in order to learn and understand more!
The Main Role Of Content Webmasters
As I mentioned, web-based businesses and brand companies will want to hire content webmasters to either improve on their current website or to build and maintain a new one. Whereby, if you are solely responsible for building and taking care of the website, you may also take on other digital marketing-related roles too.
Like building email newsletters or landing pages. A webmaster can keep tabs on everything related to a website. They monitor its performance with search engines, functionality, speed, and design. Webmasters even keep track of content, campaigns, and marketing efforts.
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Additionally, they also take care of dabbling in information technology work like server set-up and administration. For instance, Joseph Mucira, our CEO and SEO outreach manager at jmexclusives, says he’s held several roles that could all fall under the webmaster umbrella.
“So far, I think I have been called everything in relation to webmasters. From an online producer to SEO specialist — from digital editor to interactive ad designer as job titles. But, they all seemed to have the same duties.” Thus, in general, there are many job titles that may overlap with a webmaster.
Some of them include:
- front-end developers,
- back-end developers,
- SEO specialists,
- web designers,
- server administrators, etc.
So what are those duties specifically? Well, at jmexclusives, we spend a large portion of our time in a project management capacity. Whilst, working together as development teams and designers in getting projects done. Perse, we also troubleshoot, research solutions, and create content as the needs arise.
Here Is The Key Content Webmasters Role
As I mentioned, content webmasters are the kind of professionals who can meet a huge variety of needs in a website. This career involves technical savvy as well as some downright creative thinking. If that mixture of right- and left-brain work appeals to you, then you might want to consider working as a webmaster.
Or even any of the many job titles that fall under its umbrella. One of the fundamental pillars of the work of a webmaster is understanding how to code and design websites — a task often attributed to web developers. You can learn “Everything You Need to Know About Becoming a Web Developer” in detail.
The daily tasks of a webmaster can be pretty flexible. Bearing in mind, we are not set into a ‘these are the five things I do every day. Instead, it’s a, ‘let’s jump in and get your hands dirty.’ For example, today, at jmexclusives, we have achieved quite a lot together as a team.
- written weblog reports based on analytics,
- solved problems for our unique clients,
- emailed programming teams for a status update,
- designed various websites in terms of niche, etc.
Eventually, website changes and marketing strategies tend to be what Joseph Mucira, founder of jmexclusives web agency, spends the most time on. “If there is a change to a website, a lot of times it has to do with a marketing initiative,” — Joseph says.
“Client communication — phone calls, emails, and meetings — take up a good amount of time as well ” — he adds. We spend a large portion of our time in a project management capacity. Whilst, working with development teams and designers in getting projects done.
Additionally, we also troubleshoot, research solutions, and create content as the needs arise. And since our webmasters handle so many different kinds of web maintenance and optimization, there are quite a few skills that come in handy on the job. We asked our experts to weigh in on which of these are most essential.
1. Content Webmasters create feature-rich websites
Let’s say the client wants to develop an up-to-date web portal to spread awareness about their brand and their products. To showcase products with an eye-catchy user experience, the client wants to develop a web-based solution to help people easily find their brand. In this case, the client is bound to approach our lead and qualified webmasters first.
In order to develop CMS (Content Management System) website from scratch using the latest technologies and attractive visuals. The goal here is to plan for a few challenges that every web-based business site designer/developer must address. These are some of the challenges that content webmasters do address.
2. Developing a website with the finest user experience
Regardless of the website’s type and size, user experience refers to the quality of interaction between user and website. Best user experience can often result in a higher engagement ratio and an increased ROI. Having limited products and information-based websites, the client wants to have the best user experience that can appeal to users.
To address this challenge, that’s where our lead SEO Pro Webmasters team comes in handy. Including developers, designers, analysts, and managers. All placed with best efforts and a clear understanding of your web business needs. Considerably, by taking care of small aspects of the development lifecycle, they develop a feature-rich website.
3. Providing a quality web design with multilingual support
To provide a unified user experience and localized based on geographic location, the client wants to provide multiple language support. As a result, the website should have at least the key different language-based versions. Including English, Swahili, German, Russian, Spanish, Chinese, Japanese, etc.
Our team provides multilingual support that allows the user to change the language as per their region. Or even customizing the website to target a specific geographic location or customer niche. By utilizing key plugins such as Weglot, TranslatePress, etc. Learn How WordPress Translation Plugins Work with examples.
4. Identifying web problems & giving product-based solutions
For those with ready websites, our work is to audit content and manage its key features like data and security. And, whenever there’s an issue, our content webmasters make sure that the user is not affected in any way. These are the main fundamentals of what drives even this site.
Each and every day, the website’s purpose is to encourage wellness through products that act as nutritional supplements. By targeting the users’ perception and suggesting a range of products in an appealing manner. But, it is a bit harder to start without a good plan.
The team will come up with a paramount solution that allows users to join the referral affiliate programs by becoming a member. Bearing in mind, spreading awareness about the brand is the primary odd of this website. And our team will achieve satisfactory result into that.
And as such, you’ll experience a leading position in creating top-notch web solutions. More so, with the help of a team from jmexclusives as you develop a fully-fledged website. Whilst, keeping a customer-first strategy. It is of utmost importance to provide the finest user experience that plays a key role in visibility and brand awareness.
5. AMP webpages technical coding with graphics design
A web page or webpage is a document, commonly written in HTML, that is viewed in an Internet browser. It can be accessed by entering a URL address into a browser’s address bar. And as such, it may contain text, graphics, and hyperlinks to other web pages and files. This is where coding and design come in handy.
Our content webmasters do their fair share of web development. “I would say learn basic HTML and learn plugins that you love to use if using WordPress,” Joseph says. He also adds that finding other tools, platforms, or shortcuts that can make your life easier. It’ll help you spend your time in the deep. With more interesting work instead of repetitive, mindless tasks.
Likewise, they also do a good amount of web graphics design. You too may be able to pick up on the basics just by diving in. But, learning graphic design will boost the quality and speed of your work, according to Joseph. Especially, by considering various Programming Languages that are easy to start with.
6. Advanced content writing & content copywriting
There are so many different ways you can use or utilize effective content writing skills in life. For instance, you may need your expertise for personal matters. In addition, your friends will enjoy reading a well-developed story — or letter from you. It is also great for the overall quality of your speech.
Since many webmasters work for organizations that may not have the staff or resources to hire niche specialists, writing skills can also be a big help. Rufas from jmexclusives says it’s fairly common to pitch in with light copywriting support for campaigns. Including website copy and social media campaigns.
In this case, most of them are freelance writers. Freelance writers produce whatever written text is needed by their clients, either working from home or in a rented office space. Freelance Writing is the practice of writing for money while working on one’s own and not being employed by a company or organization.
It’s also important to realize, Content Creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
The greatest distinction between content writing vs copywriting and content writing lies in its purpose. Whereby, copywriting is selling your personas on your brand. While content writing is subtly telling them about it while delivering valuable content.
Content Copywriting is the art of selling people on an idea, brand, or ideology. It’s the process of creating convincing public knowledge and promotional materials. Those are materials that immediately capture the reader’s interest and motivate them to act.
Copywriters often produce content for landing pages, sales brochures, product descriptions, promo blurbs, ad text, and even direct mail. For example, Brochures with the aim of selling an item are often classified as copywriting. In other words, it’s the process of writing online content, ad copy, social media posts, and other marketing materials.
7. Creating a successful content strategy
Before you even dive into the affairs of content marketing, it’s important that you know, content creation is one of the uttermost skeletons that completes the online web presence. And if you’ve known jmexclusives for any length of time, you’ll know that content creation is one of our best characters.
A content creator is a person or someone who is responsible for the contribution of information to any media and most specifically to the digital media. Usually, they target a specific end-user/audience in specific contexts. Not to mention, a content creator can contribute to many if not just one of their favorite blog posts.
In addition, content creators can also involve themselves with writing email newsletters, social media copywriting, video editing, eBook publication, graphics artwork design, and much more! They can also create offline content such as brochures, client packets, and so on.
Therefore, having a basic idea of content strategy is important for webmasters as well, according to JoyceMary. Any time your clients rely on you for marketing aspects, explanations, or even being able to advise them in content strategy will be key.
“Clients will make requests of you. And it will be up to you to figure it out or research what it is to advise them — on finding a vendor to help them with what they need to know,” JoyceMary says. You can learn more about Content Marketing and how it’s done in a simple step-by-step.
8. Blogging about brand profiles or products outlook
A good business blogging site is as essential as the marketing business provided by web platforms such as the yellowpages. And generally speaking, during the business blogging process, there are a variety of factors and aspects to consider. Including, the type of business, products, the audience, target market, services, and solutions support, etc.
In that case, clear illustrations, articles, blogs, posters, and banners provide a lucrative presence of the brand and or products online. It’s important to realize, not all businesses and brands require such an effort when it comes to their online digital marketing strategy.
For one thing, the type of businesses may already have a vibrant reputation and presence through other mediums requiring little or no blogging. However, it is important to realize that; business blogging has been an evolving media way more quickly. As a matter of fact, much of the information you’ll find online is simply outdated.
Even if it was technically correct and or true a few years ago. Therefore, it’s important that you consider having a good and proactive business blog for your target customers and relevant lead audience. With that in mind, you can read and learn more about what Business Blogging is in detail.
9. Performing web-based technical SEO
By the same token, Technical Search Engine Optimization (SEO) is also big for webmasters. Whereby, understanding how Google ranks your website and what content will get penalized is important. This part of the job is usually a big expectation from clients as well.
“I would 100 percent say the most frustrating thing about my job is dealing with clients who have unrealistic expectations. Such as wanting to immediately rank on the first page of Google for the keywords on their website,” Joseph says. If you understand the technical side of SEO, then you will be able to explain a few aspects to your clients.
As well as produce meaningful results with their website. In a similar manner, it also includes content SEO audit too — a process of analyzing how well your web presence relates to the best user-based content practices. It’s the first step to creating an implementation plan that will have measurable results.
10. Creating digital content marketing campaign plans
Eventually, as part of an effort to increase leads and sales, B2B businesses are increasingly turning to content marketing. In general, Content Marketing is a form of marketing technique used to consistently create and distribute valuable and relevant web content.
Especially, in order to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Generally, at jmexclusives, we haven’t spent a dime on our own content marketing. Or even that much time — 95% of the success we’ve experienced can be traced to a collection of well-written articles.
Adding up to perhaps 20 hours of work per blog. Useful content should be at the central core of any marketing plan. On that note, traditional marketing is becoming less and less effective by the minute. And as a forward-thinking marketer, you know there has to be a better way.
An annual research report by contentmarketinginstitute.com shows that a vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world. Including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe.
Why? Simply, because it works. So, content marketing is good for your bottom line — and your customers. And more specifically, there are three key reasons — and benefits — for enterprises that use content marketing. You can read about why content marketing is important to learn more.
11. Rolling out email newsletters & sharing social media posts
While an email campaign may be classified as copywriting, it’s vital to conceive about your emails in a different way. Even when your business is relatively small, it can handle email marketing. The objective of an Email Writer copy is to get people to act. They’re well-versed in lead creation strategies and how content may help.
An email writer creates headlines and call-to-action phrases by considering buyer phases and sales efforts as they write and arrange each word. A skilled email writer is dedicated to A/B testing text and will constantly analyze and update their writing to get the best possible conversion rates.
The psychology of why we share social media content is that it’s a very useful tool for bringing valuable and entertaining content to others. Whereby, we all want to inform, amuse, and help the people in our lives. And that’s why 94% of people say they share on social media.
Before you create your next piece of content, ask yourself who the content is for and if it really satisfies status or emotion. Will sharing make someone seem smarter to their friends? Does it elicit so much happiness that you have to share? Remember, liking something isn’t enough.
You must strike a chord with your audience that triggers such a strong response that they have to click “share.” And if you want employees to start sharing on social more — and improving engagement, increasing sales, and helping to recruit in the process — you need a worker advocacy solution like EveryoneSocial.
How to Make Money Online as a Content Webmaster
In order to write for money online, you should first familiarize yourself with the role of a content marketing copywriter. Bearing in mind, as of today, online content writing is becoming more and more important each day.
But there are some duties of a content specialist title that you need to know and understand first. Such roles can include duties found across a lot of different jobs — from social media editors to online and digital content marketing managers.
One thing is for sure, this job role takes into account a lot of writing, editing, and storytelling skills. As well as — the ability to embrace change — and to always get ahead in this ever-emerging technological world. Maybe a better question would be, what doesn’t a content specialist do?
As an example, Joseph Mucira is one of the content marketing lead at the jmexclusives agency. He runs the editorial calendar for all business content on this company’s blog and leads a number of other tasks. What if you work alone or with an online agency — and in the field of content today, who doesn’t?
Or even, by the same token, let’s say you’re looking for a job. Well, you’ve probably encountered job boards listing for an online content specialist. And like I said, it may entail creative copywriting, web page auditing, revising, translating, auditing, writing new blog articles, etc. That’s what our content webmasters do!
Do you think there’s something we might have left out? Well, you can share with us in our comments section below. You can also Consult Us just in case you’ll need more support or help from our content webmasters and SEO team. All in all, we are always ready to sort you or your business out.