What is Online Digital Marketing?
Online Digital Marketing is the process of marketing brands, products, services or solutions using digital technologies. Especially on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Online Digital Marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative.
That’s why we wrote this guide. Especially to empower you with the mental building blocks to stay ahead in an aggressive industry.
Online Digital Marketing Definition
The reality is, people spend twice as much time online as they used to 15 years ago. And while you say it a lot, the way people shop and buy really has changed. Meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time. This is where digital marketing on the internet falls in.
Your online digital marketing is affiliated to all your internet availability. A long-lasting reputation, presence, and awareness you’ll create to your target audience and niche.
From your website itself to your online branding assets; digital advertising, email marketing, online brochures, and beyond.
Moreover, there’s a huge spectrum of tactics and assets that fall under the umbrella of online digital marketing.
Additionally, the best online digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Online Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.
Online Digital Marketing Media Preference
Online Digital Media is so pervasive that consumers have access to information anytime and any place they want it.
For instance, gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know.
Digital Media is an ever-growing source of entertainment, news, shopping, and social interaction.
In addition, consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.
And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Online Marketing Service Solutions Support
The jmexclusives Team offers your brand unique online digital marketing services and solutions support.
For example, internet use is increasing worldwide and in a superspeed every day. In fact, over four billion people around the world use the internet, as of 2018.
In that case, marketing is, and always has been, about reaching customers where they are.
For instance, TV commercials, print advertisements, and billboards all attempt to do just that.
The internet offers unique benefits other marketing mediums can’t offer. Including, the scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.
Below, is a quick rundown of some of the most common assets and tactics used by the jmexclusives online digital marketing team:
- Your website
- Blog posts
- Ebooks and whitepapers
- Interactive tools
- Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Earned online coverage (PR, social media, and reviews)
- Online brochures and lookbooks
- Branding assets (logos, fonts, etc.)
Online Digital Marketing Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.
Native Display Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.
BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website.
Online PR & Analytics
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.
Online Digital Marketing in Inbound & Outbound Links
On the surface, three seem similar. In the first place, they all occur primarily online and focuses on creating digital content for people to consume.
So what’s the difference? The term ‘online digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods).
Both can still fall under the umbrella of online digital marketing. As a matter of fact, online digital marketing is simply an umbrella term to describe all-inclusive internet marketing tactics of any kind. And regardless of whether they’re considered inbound marketing or outbound marketing.
1. Digital Outbound Marketing
Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space.
Also, regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.
2. Digital Inbound Marketing
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers. Especially onto their websites by providing assets that are helpful to them.
One of the simplest yet most powerful inbound digital marketing assets is a blog. Which allows your website to capitalize on the terms which your ideal customers are searching for.
Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online.
Generally speaking, inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that?
You attract prospects and customers to your website and blog through relevant and helpful content.
Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value.
Finally, you delight them by continuing to act as an empathetic advisor and expert. Learn more about Digital Inbound Marketing.
Digital Online Marketing Objectives
The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more.
The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
Widespread adoption of the Internet for business and personal use has generated many new channels. Especially those used for advertising and marketing engagement, including those mentioned above.
There are also many benefits and challenges inherent in online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.
Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.
Traditional Marketing Breakthrough
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure.
Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness.
These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing.
By creating a website and building customer acquisition campaigns at little to no cost.
Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
Examples of Online Digital Marketing
Some examples of online marketing campaigns include:
- Canon advertises for search keywords related to “photography” on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience.
- Whole Foods collects email addresses on their website to advertise new products, sales, and events in their stores.
- Dove creates video advertisements and shares them with their audience on Facebook, Twitter, and other social networks to promote favorable conversation about their brand and products.
Although online marketing creates many opportunities for businesses to grow their presence via the Internet and build their audiences, there are also inherent challenges with these methods of marketing.
Firstly, marketing can become impersonal, due to the virtual nature of the message and content delivery to the desired audience.
Marketers must inform their strategy for online marketing with a strong understanding of their customer’s needs and preferences.
Techniques like surveys, user testing, and in-person conversations can be used for this purpose.
Online marketing is undergoing crowd siege and is highly competitive.
Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant.
Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online.
Marketers must develop a balance of building a unique value proposition and brand voice as they test and build marketing campaigns on various channels.
I hope you’ve enjoyed reading and have understood some of the main online digital marketing tactics.
But, if you’ll have additional contributions, suggestions or even questions, please feel free to Contact Us.
By the same token, you can share your thoughts with other readers in the comments box below this article.
Finally, below are more useful links related to the topic above.
- Online Promotional Marketing Campaign Guides
- Top 10 Types of Digital Marketing to Promote a Business Online
- Search Engine Marketing Definition
- Optimizing For Rankings & Search Visibility
- 28 Social Media Backlinks To Increase Your Rankings
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