Email Marketing has become an essential tool for business ever since the introduction of the Internet to the world. However, some campaigns that make it through to your inboxes we don’t take any notice of. On average, an office worker will receive upwards of 151 emails every day.
To enumerate, email marketing is the act of sending a commercial message, typically to a group of people, using a digital mailbox. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Inasmuch as you are creating value with your emails though, make sure that you do not include too much information.
Having said that, email marketing isn’t just for retailers and small businesses, publishers are turning to email – and frankly – they’re crushing it.
What is Email Marketing?
Above all, Email Marketing has been around forever—and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.
For your information, through Optinmonster ( Our Online Affiliate) there is the most comprehensive guide to email marketing on the entire internet. Below are the topics covered in detail as to what and how to have an impressive marketing strategy through emails. Therefore, follow the following leads.
- Why E-Marketing?
- Getting Started
- Growing Your Email List
- Choosing an Email Service
- Segmenting Your Email List
- Improving Email Open Rates
- Automated Email Marketing
- Frequently Asked Questions
Email Marketing Bulk Publishing
In the first place, many of the most unique email marketing strategies are coming from various publishers. Such as BuzzFeed, jmexclusives, VICE, Reddit, Fashion Magazine, Apartment Therapy, and Rolling Stone.
In reality, these publishers have embraced email marketing fully. Increasing brand awareness, reach subscribers, and promote and sell everything. From books and magazines to online subscriptions and ad space. So, what’s their secret to success?
There is absolutely no way users can open and read all of these emails. But they will see all of the subject lines. The subject line of your email is going to directly affect its open rate. So, it needs to hype the reader, so they open the email.
For instance, clickbait are headlines that are overhyped to woo and bait people into clicking. Then the content does not deliver on the promise. People are learning to easily spot this style. If you have not yet learned this, perhaps you are still on the journey to understanding the email marketing platform.
Working Strategy In Email Marketing
The stakeholders funding content marketing don’t understand how it works. And expects unreasonably fast or massive results without enough budget, resources and time. Blogging doesn’t create a business, at least not right away.
Some people have to take quite a while before either accessing their emails or even may have forgotten them all at the same. I’m sure you’ve seen the same statistics as I have – only 4% of consumers who click through to a website are going to make a purchase.
Email marketing is the pinnacle of permission-based marketing. Of course, this means you have the privilege, not the right, to communicate with prospects, leads, and customers. It’s the #1 reason we see email marketers fail and the #1 reason we see them succeed. While the content design is to spread and share.
However, the email design is to deliver a message and prompt action. Furthermore, an email marketing program can be very successful with just a handful of subscribers. Don’t wait until you have 10,000 people on your list to start sending emails.
If you are starting a blog, kick off your weekly email newsletter right away. If you are launching a new product, start building interest months before it launches.
Create Your Email Marketing Database
You are sending emails regularly, but you aren’t growing your database. A great piece of content can bring new readers to your site but a great email likely won’t add people to your list. For this reason, you need to invest time in both creating great emails and adding people to your list.
This comes down to carefully placing calls to action in the right places. For some, this could mean a pop-up or interstitial ad and for others, it means including them organically in your content.
There are no right or wrong answers, it’s simply a matter of offering a value proposition to your site’s visitors. If the value of the content is high enough, people might simply want to be notified when there are new articles.
First Things First
What most people do when they want to build an email list is to put an optin form on their website and hope that people sign up. Unfortunately, this strategy usually doesn’t work very well.
To grow your email list, you need to attract people with a compelling offer. You need a lead magnet.
What is a Lead Magnet?
A lead magnet (a.k.a. an optin bribe) is something awesome that you give away for free in exchange for an email address. It doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost.
Often, eBooks and reports are good ways to grow an email list. Experiment with forms, surveys, ads, landing pages, social media, and video to see what prompts visitors to act but whatever you do, please don’t cannibalize your content.
The Main Users Of Email Marketing
Email subscribers are not members of a cult, so why would you send them all the same messages? Only cult members think and act the same so unless you’re leading a cult, you should be sending your subscriber’s different messages based on how they act.
According to the 2015 National Client Email Report from the DMA, 77% of email marketing ROI come from a segment, target and triggering campaigns. Additionally, of the marketers who do use segmentation, 43% use up to six segments on average. Other affiliated associates include;
A lot of entrepreneurs go into email marketing with the mindset that users will subscribe to their list, open their emails, and then click a link to buy something. While this is a realistic end game for email marketing, you should base your campaign around the idea of creating trust by offering value to your subscribers.
Additionally, it’s marketing campaigns are complex and consist of dozens of different elements. Like subject lines, text, call to action, products, scheduling, and target market. No wonder so many entrepreneurs are overwhelmed by its general marketing!
The result is that these entrepreneurs end up sending the same routine type of email, at predictable times.
B. Smart Marketers
These take email to the next level. This starts with automated drip campaigns that slowly expose new users or prospects to new content, products, and services. But that is just the beginning.
Transactional emails – like receipts, invoices, reminders, notifications, password changes, and confirmation emails – have significantly higher open rates. More importantly, they serve a specific purpose and contain data that readers are genuinely interested in.
It’s time more marketers took advantage of this opportunity.
Email Marketing PROS & CONS
Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers. In addition, it is one of the most cost-effective ways to communicate with your customers.
In fact, according to Salesforce, for every $1 spent on its marketing campaign, the average return is $38. However, if you are going to build an email marketing campaign, it is more important than ever before to ensure your email campaigns are engaging and valuable to your recipients.
A. Setting Your Priorities Right
According to DMA Insights, 53% of consumers say they get too many irrelevant emails from brands. Be that as it may, there are many reasons you should make email marketing one of your top priorities, but here are the top 3:
1. Email is the #1 communication channel
Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list
On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better
People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online.
B. Getting Started With Email Marketing
Email marketing is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down;
1. You start with your list
OptinMonster has made it super easy to start collecting leads right away, even without an email marketing service, with their Monster Leads integration.
With Monster Leads, you can begin building your email list—and even begin reaching out to leads. While keeping your leads stored safely inside your OptinMonster dashboard. Then, when you’re ready…
2. You Add an Email Service Provider
There are a ton of them out there, but we take the guesswork out and make it really easy to choose the right one for you and your goals.
After those two steps, it’s just a matter refining your lists and your messaging so you’re reaching your audience and really connecting with them. Plus, you’ll be able to set up some automation in your email service which will make things much easier for you.
While you are supposed to create value with your emails, make sure that you do not include too much information. Subscribers do not want to be overwhelmed with information in their inbox. Ask a question and answer it as quickly as possible. Therefore, marketing through email is so much more than just coupons and newsletters.
Important to realize, though it has it’s good odds, it has also gotten a bad rap from the many companies. In particular, for those who have abused the privilege of inbox access. However, consumers are wise to those tactics and wary of companies who bombard them with email.