In order to write for money online, you should first familiarize yourself with the role of a content marketing copywriter. Bearing in mind, as of today, online content writing is becoming more and more important each day.
But there are some duties of a content specialist title that you need to know and understand first. Such roles can include duties found across a lot of different jobs — from social media editors to online and digital content marketing managers.
But one thing is for sure, this job role takes into account a lot of writing, editing, and storytelling skills. As well as — the ability to embrace change — and always get ahead in this ever-emerging technological world.
What Does A Content Specialist Do?
Maybe a better question would be, what doesn’t a content specialist do? As an example, Joseph Mucira is one of the content marketing leads at the jmexclusives agency. He runs the editorial calendar for all business content on this company’s blog and leads a number of other tasks.
If you work alone or with an online agency — and in the field of content today, who doesn’t? — and you’re looking for a job, you’ve probably encountered job boards listing for an online content specialist. And like I said, it may entail creative copywriting, web page auditing, revising, translating, auditing, writing new blog articles, etc. That’s what we do!
The primary objectives of a content specialist are to drive targeted traffic, grow the email lists and generate revenue for the online businesses. Whereby, they can manage a team of content writers, edit the long-form blog posts and strategically distribute each piece of content after it’s published.
A content specialist needs to develop a long-term and day-to-day content strategy. He needs to figure out how to tell a story about whatever brand he’s working on. As well as the ways to get eyeballs on what he creates. And — the biggest job — how to create content the audience actually wants to read.
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Content marketers, blog editors, SEO copywriters, and brand managers, to name a few, are titles that share some of the duties of a content specialist. But, depending on who you ask, responsibilities could also include social media and paid search.
Degrees in journalism, English, public relations, and communication are popular pathways to entry. But your skill set is also important. This includes activities outside your 9 to 5, like the local restaurant review blog you built or the beauty tutorial vlog you run on YouTube.
Storytelling and creativity are a must. While HTML, WordPress, and SEO knowledge are significant as well. While content editing chops are an added plus. Content writing, blogging skills, and experience growing your own personal brand are all valuable too.
Your boss could be anyone from a marketing manager to the Director of Content Marketing all the way to the CEOs. “I’m really lucky to be my own boss,” says Joseph. “But even though I dictate my hours, ultimately, our readers are the boss of me! If I’m not providing the stories and content they want to see, then it doesn’t matter.”
Where Does Content Spending Go?
According to The State of Content Marketing survey results, 41% of marketing budgets are spent on content. While 77% of marketers said written content would be their top content marketing focus in coming years. So, obviously content — more specifically, written content — is pretty important to today’s marketing strategies.
With marketers placing so much weight on written content, its creation shouldn’t be randomly assigned. Effective content marketing copy needs to be written with the audience in mind. Not only does it need to match the voice and tone of the company it’s coming from, but it also needs to resonate with audiences.
It should also provide value to readers and fit into a larger marketing strategy. And because of all the nuances involved, marketing content should be created by someone who specializes in targeted, written communications: a content marketing copywriter.
As you write for money online, you’ll notice that inbound marketing starts with buyer personas ready to be converted. With hypothetical descriptions of the types of people you market and sell to based on market research and your current customers.
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Every inbound marketing effort, from your website itself to the channels you conduct sales outreach through, should be targeted to your buyer personas. All your inbound campaigns focus on how you’re going to draw the right people in.
If you’re writing top-of-the-funnel pieces — let’s say you’re writing a pillar page — that’s being used to generate visits. The actions required are that somebody finds you. And that they click on the link from their search engine. In reality, without content, inbound marketing doesn’t work.
Therefore, content is an essential part of delighting customers and keeping your flywheel spinning. Yes! Of course, your SEO and paid strategies draw visitors to your website. But your content is what keeps them there and keeps them coming back.
The “goal” of a blog post might be to collect an email address so you can keep marketing to a person, but the content and the copy can have dual roles. The inbound methodology dictates that you should provide value before you extract value, hence the need for purpose.
What is the Difference between Copy vs Content?
A copy is words — web copy is simply words on your website. Marketing copy is words that are strung together for marketing purposes. But, content is a little broader than that! Whereby, content is information or a thing that can be communicated or expressed.
In simple terms, content isn’t limited to just written language; it can encompass videos and images, and interactive experiences. But behind all of that is great copywriting. Video content obviously involves elements other than writing. However, copywriting is involved in all of those pieces of content as well.
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There’s always a piece of all marketing content that’s the ideation and thought formation, and that involves copywriting in most cases. We can define content marketing as a strategic marketing and business process. Focused on creating and distributing valuable, relevant, and consistent content.
And as a result, it helps to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Some people differentiate copywriters and content writers by the actionability of their creations. While arguing copywriters compel readers to take some action.
As we write for money online, content writers have broader goals like informing or entertaining. However, within the realm of inbound marketing, both roles have the same end goal. And the only differentiator is how far away from that goal the copy is.
Who is a Marketing Content Copywriter?
With written content playing a major role in marketing today and needing to accomplish multiple things at the same time, it’s important to have copywriters on your team. Those who can expertly create content that benefits both the readers and your company.
A marketing content copywriter creates written content targeted to a specific audience that fulfills a purpose. Their craft is to communicate information to an audience, enabling them to write about anything. But, a good content marketing copywriter should be topically versatile and procedurally skilled.
At jmexclusives, we have a refrain we like to use when describing our copywriting services: “You’re the experts in what to say, and we’re the experts in how to say it.” Copywriters translate information and expertise into a final product that can be easily consumed and understood.
But, marketing content copywriters don’t just pull information out of thin air. To create content that is not only well-written but also contains valuable information about its subject matter. And contributes to the greater conversation about that subject.
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First of all, you need to understand what is most important to the people you want to target and then, be able to speak to it. Also, as you speak to the matter at hand, it requires both subject matter experts and writers. Secondly, a writer’s area of expertise is how to communicate.
And in that case, a subject matter expert has a different focus if they want to write for money online. They know their subject all too well. But, might not have the time, background, or bandwidth to best communicate the information to a well-defined target.
If a copywriter is writing about laser surgery, they want to talk to someone who’s an expert in that. And while they can do research independently, that won’t be as time-effective as interviewing an expert directly. And the piece won’t contain any information that doesn’t also exist elsewhere.
In other words, content marketing copywriters can create landing page copy, e-books, video scripts, blog posts, social media calendars, and more. But, each piece of writing should have a purpose independent of everything else surrounding it.
How to Write for Money Online as a Content Creator
Finding easy ways to make money fast is something I hear about a lot. How do you make extra money from home that anyone can do, no matter if you have a high school diploma or a college degree? Writing online is the BEST way to earn extra spending money.
All things online begin with writing content. If you’re a great writer, why not use that skill to find ways to make that extra $100 a day? A lot of ways focus on your writing skills, while others focus on your blogging skills and even your marketing skills.
Even if you’re in debt or just quit your job (or just fired!), this list may help you out in making $200 or more in a couple of days. Now, when I say fast, I don’t mean immediate. Some of these ways are shorter than others.
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Let’s think about our parents. And how they may have lived paycheque to paycheque. Similarly, making money fast online is….fast. Even if it’s a few months or more!
As an example, a blog article’s post purpose could be to inform readers, but on top of that, it aims to convince readers to click the link in the CTA (its goal). As well as convert on a content offer and progress. Through the buyer’s journey to becoming a customer (its role in the overall content strategy).
That said, you can see the complete list of 24 Easy Ways to Make Money Writing Online in 2021 easily. But, if you’ll need more support on how to write for money online as a content marketer, you can Contact Us and let us know how we can help.
Finally, if you’ll have more additional methods other than the ones listed in this article, you can share them in our comments section.