As a beginner webmaster, to easily translate your website, you can use WordPress Translation Plugins such as TranslatePress or Weglot. Not to mention, they’re all free to download, install and use. Today, having popular languages to translate for your website users is a must. That’s if you intend to reach out to multi-languages.
It’s no secret that your online presence makes your brand stronger and increases your chances of selling in any part of the world. Thanks to the internet, there’s no limit when it comes to reaching new audiences and engaging with people from different time zones and cultures.
In a real sense, the only thing better than having an excellent website is making it available in multiple languages. By so doing, more people will be able to enjoy your web content. You may even increase your overall site conversions. So, in such a case, that’s where WordPress Translation Plugins like TranslatePress comes in.
Why Translate Website?
First of all, if you run your website on WordPress, you should know that it’s used by millions of both English and non-English website users and webmasters around the world. Secondly, you can use WordPress to create a free website or blog in any language that you want.
However, WordPress does not come with the built-in capability to create a multilingual website. Luckily, there are some powerful WordPress translation plugins that you can use. Allowing you to easily add multilingual content to your site. Also, while the perverse proliferation of the internet has impacted every aspect of human life, it does come with several issues.
One of the most significant challenges is the language barrier. Research indicates that 73% of worldwide markets prefer websites that provide content in their native language. As well as translation of texts, websites, images, and voices from one language to the other — making it more imperative.
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Translation and localization place you close to your public, increase conversion rates and boost revenues. Not to mention, they help to make your brand popular among locals and give you a better fighting chance against regional competitors.
From product descriptions to your website and marketing messages, everything should be expressed in the local language where you do business. Besides English, the next most used languages online are Chinese, Spanish, Arabic, Portuguese, Indonesian, Japanese, Russian, French, and German.
As an example, three in four internet users from South America, Europe, and Asia prefer buying products in their native languages. And, for more than half of them, having information in their local language is more important than price, when buying.
Therefore, getting your site translated into the top most popular languages will clearly boost your sales efforts and customer share.
What Is TranslatePress?
TranslatePress is a WordPress Translation Plugin that provides a better way of translating any WordPress site. And all this happens directly from the front-end CMS dashboard. With full support for WooCommerce, complex themes, and site builders. It’s a WordPress translation plugin that’s easy and anyone can use it for a change.
With TranslatePress, your WordPress website is fully translated in minutes. So, what else are you waiting for? Go ahead! Translate your entire site — directly from the front-end and go multilingual. It’s fully packed with 100+ languages to translate within minutes.
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Like I elaborated before — in one of our blog articles — if you’re already using the Neve WordPress Theme, it already comes with inbuilt translation plugins. Located under the general Neve Options — Plugins. All you’ll need to do is choose either TranslatePress Plugin or Weglot Plugin (I mostly recommend it).
In other words, with the help of a Plugin like TranslatePress, you can easily create a bilingual or multilingual website. You can even allow your users to translate content using Google Translate. TranslatePress is perfect for manual translations. You can translate yourself or assign the custom translator user role to any user on your site.
These users will be able to translate content without access to the admin area. The plugin also creates SEO-friendly URLs for all languages, which gives you a boost in local SEO results. To learn more, see a full guide on how to easily translate WordPress with TranslatePress.
Why Use TranslatePress?
By all means, if you are looking for a multilingual WordPress plugin to manually translate content on your website, then we recommend using TranslatePress. It is extremely beginner-friendly. And also quite easy to use even for users with no experience of running multilingual websites.
It is optimized for SEO and performance, two features that would benefit your business in the long run. But, for automatic WordPress translations, I recommend using Translate WordPress with Gtranslate Plugin. Since it’s easy to use and even the free version is quite good for automatic translations.
The main feature of TranslatePress is that it allows you to translate directly from the front-end. You can easily switch languages during the translation, and the live preview will change instantly. Another benefit of this approach is that you can translate content, theme, plugins, and even meta-data without changing the interface.
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On the contrary, should you allow search engines to index automated machine translations? Some translation plugins allow you to make automatic translations available for search engines to index. However, these machine translations are not very good.
Because they can be odd and even misleading at times. In that case, allowing search engines to index this low-quality content is a bad idea. Google can identify such content and will consider it spam. Whilst, in the long run, this action would damage your website’s search rankings.
All in all, for manual site translations, yes you should definitely let Google index your translated versions. So that you can rank higher in local SEO.
The Best Alternative Multilingual Plugins & Services
Fortunately, from the streets of the Internet, there are just so many website translation plugins — that you can use to create multilingual websites. Unlike automated WordPress translation plugins, these multilingual plugins allow you to manually translate every aspect of your website. Including content, theme, plugins, and more.
However, before using them (unlike my two recommended — Weglot or TranslatePress — ones above), always make sure you take a look at their features first. It’s also good to look at some online reviews (what other users have to say) too. Especially, in order to grasp more about their pros and cons.
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Additionally, this also helps you pick the best option for your website — even before getting started. Likewise, you can also install WordPress in your own language too. And then use it to make websites in any language. So far, there are many translation plugins available for WordPress.
They can be characterized in two main categories:
On one hand, the multilingual plugins allow you to manually add multilingual content to your website. The main benefit of these plugins is that the quality of your translations will be significantly better than any machine-generated online translation tool.
On the other hand, the second type of WordPress translation plugins are the ones that use online translation services to translate your content. And above all, these plugins don’t require you to write content in multiple languages too. But, the quality of translations is not as good as it can be.
Overall, the process of translating a text from one language to the next is not an easy task. Luckily, tons of websites have dedicated their time to offering translation services. And to help you choose the best service among the thousands, below are some of the best.
Other Alternative Plugins & Services Include:
- WPML
- Polylang
- Reverso
- Transposh
- MyMemory
- Translatedict
- Loco Translate
- Yandex Translate
- Bing Translator
- MultilingualPress
- Babylon Translator
- PROMT Online Translator
- Google Website Translator
In addition to the above list, you can see the Best Translation APIs to consider using. You can also consider using Translate WordPress with GTranslate too. Now that it’s also a Google Translation plugin for WordPress as well.
Takeaway,
In reality, translating your WordPress site is a big endeavor. This isn’t like swapping out one contact form plugin for another – you really need to dig in. And also, make sure that you’ve picked the right long-term solution. Before you put hours and hours into translating your WordPress site.
There are certainly many popular languages in play Online. As a matter of fact, the internet alone can’t overcome language barriers. Notably, the English Language is the official language online. And, without a doubt, it’s also one of the most popular languages in the world.
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Yet, not everyone speaks English. Choosing the right popular languages for translation depends, of course, on the business opportunities you’re looking for. Whereby, some languages give you access to a large number of users. While others allow you to engage with fewer people. But with potentially higher purchasing power.
And now, it’s time you download the Plugin to get started. But, if you’ll need more support, you can Contact Us and let us know how we can help you. Not forgetting, for more additional opinion thoughts, suggestions, contributions, recommendations, or questions, you can share them in our comments section below.
