Marketing

Internet Marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as website content and design. email marketing. social media channels, etc.

What is Return On Marketing Investment?

What is Return on Marketing Investment? User-based guide

Return On Marketing Investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. Instead of money that is ‘tied’ up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically ‘risked’.