In this article, you’re going to learn the simple steps to Boost your Business through some key Ecommerce Tips. Starting an eCommerce is never easy. Running a successful one is even more complicated. Although there is no shortage of tips and tricks to improve eCommerce sales, many of them will have no point if you do not follow the correct strategies.
Regardless of the size of the business, increasing online sales is the key objective of most companies. Today we present you with 6 Top eCommerce Marketing Tips to motivate the growth of your business and increase your success.
Personalization in real-time
About 74% of consumers are overwhelmed with web pages that have content irrelevant to their interests.
Today the “spread and pray” of marketing is, unfortunately, dead. If you want to win over consumers and improve your impact on the market, you need to surprise your consumers with a shopping experience tailored to what they are looking for.
The more relevant the offers you present to your buyers, the more opportunities you have to buy. According to one report, 73% of consumers prefer to do business with brands that use personal information to improve the shopping experience.
You can use the user’s purchase search history and preferences to send them personalized messages and advertisements. Just make sure they are relevant and targeted messages. 45% of consumers would like to buy from sites that offer personalized recommendations.
Buyers want customized experiences on the web and expect the same type of content when experiencing all buyer journey stages. It can be helpful when consumers are shopping from their computer, get distracted, and abandon the checkout process before success.
When they return (especially from the Smartphone), include some valuable recommendations and remind them of their cart to motivate them to complete the transaction.
Exclude slow-selling items
Products left in the warehouse and sold slowly could sometimes cut off cash flow and slow business growth. As a result, you need to cross-sell. Consider the stock of items that are:
- Slow selling
- They never have updated versions
- Not sold for a month or more
Make a discount on these items. It will help you sell them and attract new consumers with discount coupons.
Add a live chat
Consumers can easily ask a question using a live chat. Also, they can express their doubts before making their purchase decision. This opportunity can increase the conversion rate or improve the user shopping experience for your brand.
Having a live chat on your page also helps you discover the most common problems experienced by users. Solving these problems can lead to exponentially improving conversions. There are many reasons why consumers appreciate live chat, and time is a crucial factor. Most are happy to save time and that it is an effective method of communication.
Offer free shipping
Many studies show that there are numerous benefits to offering free shipping. Online shoppers prefer 4 or 5 times more to buy in a place that offers free shipping than in other eCommerce. People don’t like to pay for shipping. You also provide some free shipping discounts such as amazon coupons.
IF your business doesn’t offer a free shipping option for your consumers, it’s time to add one.
Post-consumer reviews and build trust
Social Media has made everyone live on the Net. It doesn’t matter if it’s buying a new phone or going to dinner at a restaurant; people first look on the internet. According to recent research, 90 percent of consumers prefer to read online reviews before visiting a business or using its services, in addition to other consumers.
Automate your Email Marketing
Automation is essential to improving the email marketing game. Automate your entire email marketing strategy based on pre-established content to help you send relevant and timely emails, delighting subscribers.