At times, finding your target audience is hard. Capturing their attention can be even harder. Investing in sponsored content helps marketers do both. That’s why each day, publishers (like jmexclusives) are creating beautiful and effective pieces of sponsored content. Particularly, that engage readers while delivering on advertiser objectives.
Category: Marketing Leads
Marketing Leads are persons who show interest in the brand or products and services. At the end, which makes the person a potential customer.
Not forgetting, the primary goal of any company is to generate as many leads as possible. And eventually, guide them down the sales funnel with relevant content and offers towards the purchase.
Types of Marketing Leads
Notably, the type of marketing leads depends on their placement in the marketing funnel.
In general, there are three main types of marketing leads:
- Information Qualified Lead (IQL). These leads are at the start of their buyer journey. At this stage, a company offers helpful information on a topic relevant to the person’s query in exchange for personal data, like name, email address, location, etc. This type of marketing lead is also called a cold lead.
- Marketing Qualified Lead (MQL). These leads are in the middle of a sales funnel. They have expressed continuing interest in a company. After the prospects identify the problem, they typically look for the way a company can handle it. This type is also called a warm lead.
- Sales Qualified Lead (SQL). This lead is at the bottom of the funnel, expressing the willingness to make a purchase. It is also called a hot lead.
READ MORE: How to Generate leads
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