Category: Marketing Leads
Marketing Leads are persons who show interest in the brand or products and services. At the end, which makes the person a potential customer.
Not forgetting, the primary goal of any company is to generate as many leads as possible. And eventually, guide them down the sales funnel with relevant content and offers towards the purchase.
Types of Marketing Leads
Notably, the type of marketing leads depends on their placement in the marketing funnel.
In general, there are three main types of marketing leads:
- Information Qualified Lead (IQL). These leads are at the start of their buyer journey. At this stage, a company offers helpful information on a topic relevant to the person’s query in exchange for personal data, like name, email address, location, etc. This type of marketing lead is also called a cold lead.
- Marketing Qualified Lead (MQL). These leads are in the middle of a sales funnel. They have expressed continuing interest in a company. After the prospects identify the problem, they typically look for the way a company can handle it. This type is also called a warm lead.
- Sales Qualified Lead (SQL). This lead is at the bottom of the funnel, expressing the willingness to make a purchase. It is also called a hot lead.
READ MORE: How to Generate leads
There was a time when the only way to calculate numbers was using fingers, toes, rocks, shells, and that was the time when human civilization thought about inventing a machine that can make their life easier by calculating large numbers. Abacus was the first invented calculator and thus the beginning […]
Demographic Targeting is a parameter used in segmenting the general online audience into more specific groups. By utilizing these parameters, advertisers are able to save on budget through the right audience targeting. While at the same time, reducing the unnecessary impression otherwise would be of less use to the business.
Organic Search, also known as natural search, refers to unpaid search results. In contrast to paid search results (Pay Per Click Advertising), which are populated via an auction system, organic search results are based on relevance to the user’s search query, links and domain authority and other organic ranking factors.
Infographics (a clipped compound of “information” and “graphics”) are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
Inbound Links are links coming from another site to your own website. Whereby, the term “Inbound” is generally used by the person receiving the link. While on the other hand, outbound links are links from your website to another website. Therefore, internal links are links on a certain website or blog post that links to another page on that same website.
Basically, Outbound Links are also known as External Links. And they are links that will send your readers from your website to other sites across the internet. Commonly, they are used to verify facts, backup sources, or simply point people toward resources. In layman’s terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.
Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people. Most likely to be willing to pay for a company’s products or services and entice them to buy.
Instagram Advertising is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
A few months ago, Google introduced a Remove URLs Tool that temporarily blocks search results from your site, or manages SafeSearch filtering. As a rule, the Remove URLs Tool enables you to temporarily block pages from Google Search results on sites that you own.
If you aren’t familiar with Bluehost and you hear the name you might be asking yourself just what is Bluehost? Bluehost is one of the largest web hosting services around today. They are one of the topmost trusted hosting providers, and they currently power over two million websites worldwide.