Category: Marketing Leads
Marketing Leads are persons who show interest in the brand or products and services. At the end, which makes the person a potential customer.
Not forgetting, the primary goal of any company is to generate as many leads as possible. And eventually, guide them down the sales funnel with relevant content and offers towards the purchase.
Types of Marketing Leads
Notably, the type of marketing leads depends on their placement in the marketing funnel.
In general, there are three main types of marketing leads:
- Information Qualified Lead (IQL). These leads are at the start of their buyer journey. At this stage, a company offers helpful information on a topic relevant to the person’s query in exchange for personal data, like name, email address, location, etc. This type of marketing lead is also called a cold lead.
- Marketing Qualified Lead (MQL). These leads are in the middle of a sales funnel. They have expressed continuing interest in a company. After the prospects identify the problem, they typically look for the way a company can handle it. This type is also called a warm lead.
- Sales Qualified Lead (SQL). This lead is at the bottom of the funnel, expressing the willingness to make a purchase. It is also called a hot lead.
READ MORE: How to Generate leads
An online ordering system generally consists of 2 main components. Firstly, there’s a website or mobile app for the end-user to place orders. And secondly, there’s an admin management interface for the business to receive and manage the customer’s orders. An online food ordering system can be defined as software that allows restaurant businesses to accept and manage orders placed over the internet.
Display Ads often fall under an advertising method of attracting the audience of a website, social media platform, or other digital mediums to take a specific action. These are often made up of text-based context, images, or even video advertisements. With the main aim being encouraging the user to click-through to a landing page and take action (e.g. make a purchase).
Long before there were social media, there was an Ads Platform known as Blogads. Launched in 2002 by web pioneer Henry Copeland, it enabled advertisers to reach influential and passionate audiences. Especially, to those who found unique perspectives, community, and connectivity on leading blogs and forums.
Are you finding that your leads and prospects aren’t taking the next step in your sales process? Whether that’s buying or simply requesting more information? The problem could be a faulty or non-existent Call to Action. Generally, a Call to Action is used at the end, or sometimes throughout a sales pitch (e.g., a sales letter). Letting potential clients/customers know what to do next if they’re interested in what you offer.
The term “Site Ranking Factors” describes the criteria applied by search engines on the Search Engine Results Pages (in short SERPs) when evaluating web pages in order to compile the rankings of their search results. Bearing in mind, Google Featured Snippets are a Prime Real Estate when it comes to these SERPs.
Basically, when it comes to Best SEO Tactics, this is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank isn’t easy. And that’s exactly why SEO techniques are so important for businesses.
Demographic Targeting is a parameter used in segmenting the general online audience into more specific groups. By utilizing these parameters, advertisers are able to save on budget through the right audience targeting. While at the same time, reducing the unnecessary impression otherwise would be of less use to the business.
Organic Search, also known as natural search, refers to unpaid search results. In contrast to paid search results (Pay Per Click Advertising), which are populated via an auction system, organic search results are based on relevance to the user’s search query, links and domain authority and other organic ranking factors.
Infographics (a clipped compound of “information” and “graphics”) are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
Inbound Links are links coming from another site to your own website. Whereby, the term “Inbound” is generally used by the person receiving the link. While on the other hand, outbound links are links from your website to another website. Therefore, internal links are links on a certain website or blog post that links to another page on that same website.