I could simply say, Tomoson — is the #1 influencer marketing platform best for scoring links, mentions, and even reviews. Now that the internet is an endless sea of blogs, social media accounts, and websites. With millions of people always tapping away behind the scenes.
Whenever it comes to your brand influencing, you need to know that you’ve got a lot of tough competitors online. All trying to catch the attention of the same audience as you. So, how do you stand out in that crowd? And what separates your content from the rest?
When everyone is trying to attract viewers, it’s important to stand out and use every resource at your disposal just to attract more people. This is true with any type of online content.
If you want viewers, customers, readers, and followers, you have to somehow attract the attention of people. Particularly, those who are also being exposed to all your competition. It’s at such demanding times that your brand requires an effort of an influencer.
What is Tomoson?
Tomoson is a platform that connects you with influencers that specialize in your niche. By teaming up with Tomoson influencers, you’ll be able to reach the perfect target audience in a powerful way—with the voices of people who they already like and trust.
If properly persuaded, particularly, blog influencers like jmexclusives can post content related to your brand, which creates rich backlinks. And as you already know, the more site backlinks the more site visitors, which ultimately means more sales.
If you’re looking into this marketing option, then you’ve also probably heard of Tomoson—as a good place to get hooked up with influencers and launch your campaigns.
It’s like a shortcut to getting that coveted word-of-mouth advertising. And, of course, you’ve probably heard about the amazing success some people have with influencer marketing—like making a whopping $6.50 for every $1 you invest in a campaign—and you’re eager to get started.
Here, I’ll guide you through the whole platform, and even teach you how to connect with influencers. Then again, get hands-on to show you how to utilize it with an example link building campaign.
Why should I use Tomoson?
First of all, keeping up with all of your brand’s social media accounts can be a pain—especially when it comes to posting on several different platforms with the same message. Tomoson solves this problem by allowing you to manage all your social media accounts from one place.
That means when you find content, you can easily post it to all your accounts with just the click of a button. You’ll also have full control over all your posts. You can edit them, create them from scratch, or simply post the content from the crawler without changing a thing.
You can get started with this tool by following your own blog feeds on the “Content Inbox” section in your dashboard. And after you’ve added blogs, you can scroll down and start sharing blog posts on your social media.
A great way to use the Tomoson tool productively is to schedule many posts on a weekly basis using the blue “Schedule” button. Below are more benefits of using the Tomoson tool;
1. It’s equipped with database search & filter tools
Eventually, with more than 50,000 influencers on Tomoson, it would be overwhelming to search through them all. You’d be scrolling and scrolling until you happen across someone suitable for your brand. That’s why Tomoson provides you with a powerful search engine.
The powerful search engine allows you to quickly narrow your results down. Especially to the influencers who will be the most relevant and effective for your business. And you can search by demographic, average engagement, type of content, and several other parameters.
With this tool, you also get to connect your social media profiles seamlessly.
2. It has good tools for your team collaboration
Fortunately, chances are good that you’re not the only person working with your brand. Well, maybe you’re a one-man-band, in which case you can skip this part. For the rest of you who work with a team or have virtual assistants, Tomoson offers team collaboration features.
The collaboration tools allow you to add multiple accounts to the same profile. But, what does that look like in practice? It means that you and your partners can all access the campaigns, social media accounts, and other features of Tomoson from your own computers.
Even more, not all partners are meant to be able to look and change all parts of the campaigns though. So, you can personally limit how much each account can interact with your Tomoson profile. And what they get access to within the campaigns.
3. It offers exclusive reports & ROI tracking dashboard
In general, sales and marketing, after all, are usually the end goals of social media campaigns and influencer marketing. Whereby, you want to see a return on the investment of your time, energy, and money.
That’s why your ROI dashboard is undoubtedly the heartbeat of your campaigns. It’s where you go to look at how your campaigns are doing. As well as how much of a response each influencer is getting. And even how many leads your profile attracts from every influencer.
Additionally, inside your ROI dashboard, in the “Reports” section, you can access in-depth analytics of your campaigns. Including your lead user clicks and other engagement stats.
4. It offers an Escrow payments system
Being in Escrow is a contractual arrangement in which a third party receives and disburses money or property for the primary transacting parties. Most generally, used with plentiful terms that conduct the rightful actions that follow. The disbursement is dependent on conditions agreed to by the transacting parties.
As an example, Tomoson payments with Escrow ensures that all the transactions that occur between you and the influencers you interact with are secure and reliable. Simply, because the last thing you want when starting to use influencer marketing is to lose money due to insecure financial transactions.
Another secondary benefit of the Escrow payment system is that the influencers themselves feel confident that they’ll receive payment for their work. You can read and learn more about why you should never buy or sell online without using Escrow.
How do I create site backlinks?
Surprisingly, SEO Backlinks have become so important to the scope of Search Engine Optimization (SEO), that they have become some of the main SEO building blocks. For instance, Google and other major search engines consider backlinks “votes” for a specific page.
Pages with a high number of backlinks tend to have high organic search engine rankings. Sometimes it pays to take our blinders off and look at the myriad of other opportunities around us that can create bigger improvements in traffic and/or conversions with less work.
On top of the notable Tomoson incredible resources usage — for finding influencers and posting to social media, it’s also important to take the success of your page into your own hands — to avoid any catastrophes. What does that mean? Basically, just be smart about who you work with and make sure to stay on top of your campaign.
How to create site backlinks using Tomoson
There are several ways to do this, but there are some things that you should never go without. I’ll take special note of these as we go through the process of using Tomoson to create link building campaigns.
Step One: Create a Campaign
The very first step to using Tomoson is creating a campaign. And when you first establish a campaign, you can select from several options. Allowing you to target different types of influencers depending on the goals of your campaign.
For example, you could target smaller influencers to get feedback on a product or larger influencers to try to generate the largest base possible. And after you’ve established the campaign, you can look outside Tomoson and use some really helpful tools. In order to help you manage everything and select the influencers that best fit your goals.
Applying for Campaigns is sometimes a bit like regular online shopping. Except that you can get things for free or at actually amazing deals. Or you can get paid to have things! After you have searched through the Campaigns it is extremely likely that you’ll find something that you want to apply for.
To do this simply choose the Apply button located on the Campaign tile. Or on the campaign description page.
Step Two: Confirm your Influencer value
In this case, the first tool to use is Socialblade, — which allows you to look at the analytics for most social media accounts. This means you can look at subscribers, views, and tons of other important analytics for the influencer accounts that you’ll be working with.
Of course, Tomoson vets and verifies influencer data as much as possible. But it does also allow small-time and newbie influencers to enter the fray. So, there are a few things you should take into your own hands.
What if influencers are buying fake followers on Instagram to make money from hardworking business owners like you? In that case, make sure to check for fake followers on social media. By using Socialblade to see how those followers interact with the account.
If you see any sudden, sharp dips or spikes in an Instagram account’s chart, or see that the engagement is not aligned with their number of followers, it’s possible that the followers are fake. You can learn more about that in this article.
Step Three: Choose your Influencer & Describe your Product
To make choosing influencers even easier, Tomoson provides you with a very useful list of filters. Allowing you to choose the influencers that work closest with your niche. This means that the people who the influencer will reach out to will be closer to your target audience than if you arbitrarily chose an influencer.
Once you choose your influencers, you obviously need to describe your product to them so that they can represent it well to their field of influence. Tomoson makes this easy by adding in a step during the beginning of a campaign. Allowing you to give the most helpful description possible to the influencer.
It also walks you through every step of the process, prompting you to fill in all the important information, so this part should be a snap.
Last Step: Start Tracking & Measuring your Profile Success
Yes, you do have the ROI dashboard within Tomoson. This, as noted earlier, helps you keep track of key metrics related to campaign performance—mainly social media engagement.
But, since one of the main goals of SEO is to create strong, reliable backlinks, this is also a common goal of influencer outreach and marketing. Let’s say you’re looking for influencers with powerful blogs and websites who can create strong, high-quality links to your website from theirs.
When you’re building these links, Tomoson won’t completely meet your needs in terms of campaign success monitoring. In this case, it’s imperative that you seek an outside tool to monitor the backlinks that are being created.
For more details on how to getting started on Tomoson as an influencer, see this article.
How to Monitor your Site backlinks
My go-to backlinks tool here is Monitor Backlinks, and I like to recommend it. Because it’s a great tool for link building beginners and more advanced SEOs alike—and the pricing makes it accessible to anyone.
So, you can use this tool—or whatever your backlinks tool of choice may be—to look at the backlinks that point to your site. This gives you the ability to track the links you’re earning from your Tomoson influencers. And then again, as you see which are the most successful (or not).
By looking at all the SEO and backlinks data in Monitor Backlinks, you’ll be better informed. So that you can make the right decisions when it comes to managing your budget. And then focusing your investments on the most lucrative campaigns you run.
For sure, even before you even begin working with an influencer you can check any site’s strength with the Free Backlink Checker. By typing the website URL in the search bar, then clicking the “Check Now!” button.
With Tomoson, you have access to the tools you need to launch a successful influencer marketing campaign. While driving more traffic to your website with new backlinks, manage your social media accounts, and find new content to post.
The plans and pricing are relatively affordable. Considering that you might well be able to sextuple your influencer marketing investments. The most basic Tomoson plan starts at $49 per month. While the unlimited, feature-rich plan for big, high-budget businesses caps off the pricing at $599 per month.
Of course, there are plenty of pricing packages and other options in between, so you can find what’s right for your needs. And there’s a 21-day free trial of Tomoson you can take advantage of. Just to see if everything feels right once you’ve signed up and had a look for yourself.
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As can be seen, influencer marketing should be an important part of your growing brand. Without marketing, nothing can move to your business. So it’s very important to start reaching as many people as possible as soon as possible.
Backlinks are links that are directed towards your website. Also known as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. They’re important feature elements for SEO (for website ranking on page one).
Simply, because some top search engines, especially Google, will give more credit to websites that have a good number of quality backlinks. And even consider those websites more relevant than others in their results pages for a search query. You’ll read and learn more about backlinks here.
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