BigCommerce included, there are approximately 110,000 eCommerce Websites generating revenue of meaningful scale on the internet. Whereby, more than 12% of the 100,000 highest-traffic websites are ecommerce based. Not to mention that density clearly declines to about 10% for the long tail.
eCommerce Websites are the most important online tools that your business needs. In fact, it’s your online shop. For instance, research has it that buyers are shifting to online shopping. Given the huge number of people who have access to smartphones and computers.
But choosing the best eCommerce platform is not an easy task. The market is wide and there are many factors to consider. Your choice has a lot of impact on your online business, so it’s important to give it enough thought before signing up.
Also, it is important to realize, trading, be it barter exchange or buying and selling of goods and services has been prevalent for centuries. And of course, no one can be self-sufficient. In that case, this brings out the need for demand and supply of goods and services.
What is BigCommerce?
According to its creators, BigCommerce is a pro eCommerce platform that underwent a significant overhaul back in 2016 and introduced a whole slew of new features. It currently powers more than 100,000 online stores. Proving that the platform is a serious contender in the eCommerce world.
Some major BigCommerce users include Toyota, Martha Stewart, Original Moxie—and that’s just scratching the surface. And if you need more proof, you can check on their usage statistics.
Basically, the platform has all the tools and functionality needed to set up your online store. As well as, ways to manage your inventory, process your orders, and maintain your store’s branded look and feel.
Some of the main eCommerce features include:
- Customizable and responsive templates for your online store
- Secure shopping cart
- Integration with major payment gateways such as Stripe, PayPal, Apple Pay, and more
- A full suite of marketing tools, like search engine optimization, email providers, and Google Shopping
- Inventory management and returns systems as well as multi-currency support
- The ability to sell across multiple channels, like Facebook, Pinterest, Amazon, and eBay
- Multi-currency support
- Dropshipping and Warehouse integration
- Customers and Groups management, etc.
Why build a Store on BigCommerce?
First of all, BigCommerce is a paid-for, ‘hosted’ e-commerce solution that allows business owners to set up an online store and sell their products online.
The product comes with a range of customizable templates to help you design your online store. Whereby, you can use it to sell either physical or digital goods. And there are also some tools provided to help you market your store.
As with all hosted online store and website building services (Shopify, Volusion, Squarespace, Jimdo, etc.), what if BigCommerce were to shut down? Or even change its feature set radically?
You might find yourself in a position where you needed to migrate your store to another platform. Magento Go users can tell you all about that!
5 Reasons Why You Should Use It
Unless you are in a position to develop your own online store from scratch, you are in all likelihood going to end up using a hosted solution like BigCommerce anyway to run your store. And the good news is that it is one of the more established products of its kind out there.
By creating a Store with BigCommerce, it means you’ll be able to have a great way to expand your customer base and double your revenue.
But, before you set up your eCommerce website, it’s important to choose the right platform.
Aside from being attractive and responsive, here is what you design should have;
- It should make it easy to manage your products and your inventory.
- Come with good SEO features to help your store have better visibility for search engines.
- Integrate with a shipping provider and your accounting software so you can track your revenue.
Luckily, there is no shortage of online platforms that have those features. Allowing you to build an online store without having to hire a developer. And one such a professional platform is BigCommerce.
BigCommerce is an all-in-one eCommerce tool that packs a lot of powerful features into a single platform. It comes with professional hosting built-in, payment integration, and advanced marketing tools. As well as the security features you’d want backing up your online store.
The BigCommerce features mentioned above might be reason enough to consider giving BigCommerce a trial run. However, if you’re still on the fence, here are a few good reasons why you should use this eCommerce platform:
1. It’s an All-In-One User-based Platform
You can find all the functionality needed for an online store in BigCommerce. From various shipping options and promotion rules to SEO optimization and conversion tools.
Meaning, you can forego using several different applications to run your store the way you want it to run. BigCommerce packs all that into a single tool.
Not to mention, each customer also gets a dedicated representative that’s there to answer your questions. And you’ll receive a helpful email series that will take you through the process of getting started with it.
2. Provides you with a Robust Security
Security is something that it takes seriously. Aside from the ability to use payment processors that already have built-in security features, you can also enable an SSL certificate on your BigCommerce store. In that case, to assure your customers that their data will be safe.
On top of that, each one of its stores comes with multiple layers of protection and security. Above all, which helps prevent any unauthorized access. Including firewalls, file integrity scanners, intrusion detection software, DDOS protection, and 24/7 human monitoring.
3. Offers a Powerful Analytics & Reporting Tools
Knowing how your store is doing is crucial for the success of your business. And that’s why it offers a complete set of analytics and reporting tools. That goes beyond the basics and allow you to see all the important metrics. At a glance, you can get an overview of your site visits, orders, and conversion rate.
You can also take advantage of their Purchase Funnel Report to see the entire customer’s journey as they move through your site. This lets you pinpoint exactly where they are getting stuck. And you can then use that data to improve your website and the customer experience.
On top of that, its insights automatically analyze your business and give you personalized recommendations for increasing your store’s revenue.
4. Requires no Technical maintenance expertise
Since BigCommerce is a hosted platform, you don’t have to worry about maintaining or updating the software. Like you would if you decided to use a platform like Magento. This also means you don’t have to spend extra money on a hosting plan. You can focus on running your own store and let it handle everything for you.
In addition, as mentioned earlier, it provides plenty of learning material that will help you get your store up and running as fast as possible. However, unlike other platforms that leave you searching the Internet for tutorials, it integrates all of their guides and videos. Particularly, right in your dashboard so help is only a click away.
All of the guides are written and presented in a step-by-step mode so you can follow along.
5. It helps Scale your Revenue
There are approximately 110,000 eCommerce Websites generating revenue of meaningful scale on the internet. Whereby, more than 12% of the 100,000 highest-traffic websites are ecommerce based. Not to mention that density clearly declines to about 10% for the long tail.
Therefore, eCommerce Websites are the most important online tools that your business needs. For instance, research has it that buyers are shifting to online shopping. Given the huge number of people who have access to smartphones and computers.
With this in mind, adding new products to your current lineup is a great way to increase your revenue. But it does require creating those products first. And with BigCommerce, you can easily scale your revenue. Using the products you already have simply by offering them to a larger audience.
Also, thanks to the ability to sync your inventory to eBay, Facebook, Amazon, and Google Shopping. Whereby, you can reach more customers worldwide and sell more of your products.
How much does BigCommerce cost?
Well, in terms of pricing, it offers two different tiers with two different price points each.
It offers four month-to-month pricing plans, which are as follows:
- Standard: $29.95 per month
- Plus: $79.95 per month
- Pro: $299.95 per month
- Enterprise: pricing varies, depending on your business requirements
The ‘Standard‘, ‘Plus‘ and ‘Pro‘ plans are aimed at individuals and small businesses and are part of the company’s “Essentials” range of products.
On the other hand, the ‘Enterprise‘ plan is geared more towards larger businesses and corporations. These are users with very high bandwidth and advanced selling requirements.
All in all, a 10% discount is available for the ‘Plus‘ and ‘Pro‘ plans if you pay annually for them, and a 15-day free trial is also available.
Transaction Fees & Sales Limits
A question which many potential BigCommerce users ask is “how much of a cut of my sales are they going to take?” Well, the good news is that there are no transaction fees on any BigCommerce plan. This is in marked contrast to its key competitors.
However, you do have to pay credit card transaction fees to the company you select to process payments. These will depend on the payment gateway you use (more on that in a moment). And the bad news, and as mentioned above, is that BigCommerce places a limit on your annual online sales.
These limits are as follows:
- Standard: $50,000
- Plus: $180,000
- Pro: $400,000
- Enterprise: negotiable
NB: If you’re on the ‘BigCommerce Pro’ plan, you can increase the sales limit by paying $150 per month for every additional $200k in sales.
There are two ways to accept credit card payments in BigCommerce. And the simplest thing to do is to use the default payment option for BigCommerce, Paypal powered by Braintree.
Doing so makes for a very easy payment gateway setup and gives you preferential Paypal rates for credit card transactions (which decrease as you go up to its pricing ladder):
- Standard: 2.9% + 30c
- Plus: 2.5% + 30c
- Pro: 2.2% + 30c
- Enterprise: 2.2% + 30c (or lower, depending on what you negotiate).
There’s also the option of using a third-party payment processor — or ‘payment gateway’ — of which around 65 are available (depending on your country of operation).
As can be seen, eCommerce websites are online portals that facilitate online transactions of goods and services through means of the transfer of information and funds over the Internet. In the early days, e-commerce was done partially through emails and phone calls. Now, with a single website, anything and everything that a transaction needs, can be executed online.
Whether online or offline, transactions have been going on all over the world for centuries. May it be, locally, and or even across locations. Keeping the same concept in mind, now think electronic.
e-Commerce, also known as e-Business, or electronic business, is simply the sale and purchase of services and goods over an electronic medium, like the Internet. It also involves electronically transferring data and funds between two or more parties. Simply put, it is online shopping as we commonly know it.
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- Amazon Store | How do you Buy & Sell Online using it?
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