Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Issuu is one of the leading digital publishing platforms. It allows you to create your own digital publication and distribute it. If you are not interested in publishing, you can read and find a great ton of magazines there. Issuu makes it very easy for you to share your magazines on all the leading social media sites. Including Facebook, Twitter, Tumblr, Pinterest, LinkedIn, etc.
Startpage is a web search engine that highlights privacy as its distinguishing feature. Previously, it was known as the metasearch engine Ixquick. At that time, Startpage was a variant service. Both sites were merged in 2016. StartPage serves up answers from Google. Making it the perfect choice for those who prefer Google’s search results but aren’t keen on having their search history tracked and stored.
The General Data Protection Regulation (GDPR) standardizes data protection law across all 28 EU countries and imposes strict new rules on controlling and processing personally identifiable information (PII). It also extends the protection of personal data and data protection rights by giving control back to EU residents.
Breadcrumbs (or breadcrumb trail) is a secondary navigation system that shows a user’s location in a site or web app. The term came from the Hansel and Gretel fairy tale in which the main characters create a trail of breadcrumbs in order to track back to their house.
Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.
Technically, the best SEO strategy is made up of a very complex array of many moving parts. For instance, when it comes to SEO Ranking in SERPs, if your blog post, article, or product is on any other page of the search engine results than the first, then it’s the equivalent of it not ranking at all.
Is your bounce rate too high? Do you want to reduce your bounce rate? By definition, a Bounce Rate is a percentage of visitors that leave a webpage without taking any other action to the next page. Such as clicking on a link, filling out a form, or making a purchase.
Search engine optimization (SEO) is a marketing discipline focused on growing organic visibility (non-paid) search engine results. Additionally, it is the process of improving the position that your website appears in the "organic" search results. For example, returned by sites such as Google, Yandex, Bing, Yahoo, etc.
An Online HTML Editor is one of the best real-time HTML editor software kits with dynamic instant live visual preview and inline WYSIWYG editor using CKEditor and markup clean-up feature. It includes an HTML viewer, editor, compressor, beautifier, and an easy formatter.
Tags & Categories in WordPress are something that you will always find in the right sidebar when writing or editing a post. But there’s more to the topic than just that. Categories and tags have much more significance when it comes to the content organization on your site, as well as SEO.
Certainly, as a newbie, you’re probably as confused as I was. So what the hell are backups? The answer is fairly simple. Your WordPress database contains every post, every comment, and every link you have on your blog. If your database gets erased or corrupted, you stand to lose everything you have written.
DuckDuckGo is an internet search engine that emphasizes protecting searchers' privacy and avoiding the filter bubble of personalized keywords search results. It distinguishes itself from other search engines by not profiling its users. And by showing all users the same search results for a given search term.
The only thing better than having an excellent website is making it available in multiple languages. That way, more people will be able to enjoy your content, and you may even increase conversions. And that's where WordPress Translation Plugins come in.
The schema plugin involves a collaborative, community activity with a mission to create, maintain and promote schemas. For structured data on the Internet, on web pages, in email messages, and beyond. Schema.org vocabulary uses many different encodings, including RDFa, Microdata, and JSON-LD.
Don't have time to update your photos on your site? Save time by using the Custom Instagram Feed plugin by the Smash Balloon team to generate dynamic content for your website. Whereby, you'll save time and increase efficiency. Especially, by only posting your photos to Instagram and automatically displaying them on your website.
As an introductory, this is a website analytics tool that is the content side of the heatmap software. Of course, this plugin with the crazy name is anything but crazy. Founded by Hiten Shah and Neil Patel in 2006, Crazy Egg is one of the first testing platforms created to help webmasters improve on website conversion rate in as few as 30 days.
As I will explain to you, site conversion optimization tools are the fuel that keeps the topmost and profitable websites alive business-wise. For one thing, every site conversion represents either a direct revenue or future revenue leads. So, the higher your conversion rate, the more money you stand to make.
Schema Markup Organization is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. Schema.org vocabulary can be used with many different encodings, including RDFa, Microdata, and JSON-LD. ]]>
As an example, there are plenty of guides to marketing. Including, textbooks, online video tutorials, website ranking blogs, and explainer articles where you can really leverage on and succeed. Furthermore, you can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat.
Frequently Asked Questions (in short FAQs), also Questions and Answers, are listed questions and answers, all supposed to be commonly asked in some context and pertaining to a particular topic. The format is commonly used on email mailing lists and other online forums, where certain common questions tend to recur.
A Meta Description is a snippet of up to about 155 characters – precisely, a tag in HTML – that summarizes the content in website pages. Mostly, search engines like Google show it in their search results when the searched-for phrase is within the description. So, optimizing it is crucial for on-page SEO.
