Schema Plugin | How To Improve Your Website CTR And Ranking

The Schema Plugin involves a collaborative, community activity with a mission to create, maintain and promote schemas. In that case, for structured data on the Internet, on web pages, in email messages, and beyond.

Basically, vocabulary uses many different encodings, including RDFa, Microdata, and JSON-LD. Whereby, these vocabularies cover entities, relationships between entities and actions. And can easily be extended through a well-documented extension model.

What Is The Schema Plugin?

Important to realize, over 10 million sites use to markup their web pages and email messages. In addition, many applications from Google, Microsoft, Pinterest, Yahoo, Yandex, Bing, and others already use these vocabularies. Especially to power rich, extensible experiences.

For your information, founded by Google, Microsoft, Yahoo, and Yandex, vocabularies are developed by an open community process. In particular, using the [email protected] mailing list and through GitHub.

Furthermore, a shared vocabulary makes it easier for webmasters and developers to decide on a particular schema markup. As well as, get the maximum benefit from their efforts. It is in this spirit that the founders, together with the larger community indeed came together. For that matter, to provide a shared collection of schemas.

How Is The Schema Plugin Used?

Well, you might have seen some star ratings under a product or company name in the Google search result. Did you ever think, how and why these ratings are important? I guess your answer is No. Wait, I’m telling you the secret recipe in a moment.

Back in 2011, Google, Yahoo, and Microsoft launched to assist webmasters to learn this microdata vocabulary. However, it is still very confusing for many of us. And from today, it will no longer a secret and confusing!

Simply, because I’m going to reveal some attributes of these Rich Snippets WordPress Schema Plugins now. Eventually, it will boost your organic traffic to a website significantly without spending precious time and money on SEO! How does it sound? Good, right!

Structured Data Schema Plugin

Whether you choose free or premium WordPress plugin, this one little piece of the plugin can do wonders. Especially, for your overall search engine ranking and helps to stand out of the crowd. No matter how good you are in writing code, managing Rich Snippets manually can be very difficult.

Luckily, I have got some ready-made extensions for this task.

What are RDFa, Microdata, and JSON-LD?

These are all languages of code that can be added to HTML to embed metadata (schema, for example) on a web document.

RDFa stands for Resource Descriptive Framework in Attributes. It is a form of code that can be added to any HTML, XHTML, and XML-based document.

RDFa attributes include:
  • about – to specify the resource the metadata is about
  • rel and rev – to specify a relationship and reverse relationship with another resource
  • srchref, and resource – to specify a partner resource
  • content – to override the content of the element when using the property attribute
  • datatype – to specify the data type of text specified for use with the property attribute
  • typeof – to specify the RDF type of the subject or the partner resource

Microdata implementation is similar to RDFa, and its attributes include the following:

  • itemscope – to create the item and indicate that the rest of the element contains information about it
  • itemtype – to describe the item and properties with a valid URL of vocabulary (for example, “”)
  • itemprop – to indicate that the containing tag has the value of a specified item property (ex, itemprop=” name”)
  • itemid – to indicate a unique identifier of the item
  • itemref – to reference properties of an element that are not contained in the item scope. This provides a list of element ids with more properties elsewhere in the document

JSON-LD stands for Javascript Object Notation for Linked Objects. This style of annotation can implement schema by pasting directly in the <head> or <body> tag of a web document. The notation uses “@context” and “@type” attributes to specify the vocabulary (

Or, with structured data on songs and albums, Google can show what songs an artist sings as a series of rich cards.

How does the Schema Plugin work?

A schema plugin plays nicely with Embeds. The easy embedding feature powered by oEmbed.

The schema plugin integrates with the most popular video service providers that the embeds support. This means when you use Embeds to include a Youtube video into your post in the Editor.

Schema & Structured Data For WP

Then, the schema will try to discover the details out of the embedded video. In some cases, the video required details are missing or not provided in Embed. Instead, Schema allows you to add those missing details. A shared vocabulary makes it easier for webmasters and developers to decide on a schema plugin.

Once you enable the Video Object feature, you will see a new post meta box in Schema Types screen. This is where you can select to markup only a single video. Or, more than one video on the same page. These settings shall take place across the enabled post type.

What are rich snippets and schema markup?

In case you aren’t familiar with microdata, it’s a form of structured data that informs search engines what certain page elements are. This includes a page’s title, author and URL.

Of course, by now you’re probably more familiar with its sister, metadata, a form of structured data that tells search engines what a page is about.

Schema, or structured data as Google now refer to it, is a form of microdata. Its markup is designed to generate rich snippets for your content, which are designed to enhance the way your content appears in search engines.

It was formed out of a collaboration between Google, Bing, Yahoo! and Yandex. The result was a new form of search-related markup known as a schema.

Its primary purpose is to provide context to your pages by letting search engines know exactly what’s on them. Schema is then turned into rich snippets – this is what we see in search results.

You can learn more about this topic on What Are Rich Snippets? A Beginner’s Guide To Schema.

Types of Schema Markups

The vocabulary includes formats for structuring data around all kinds of peopleplaces and things on the web. The full list of items that schema markups can define can be found on schema’s website here.

One popular branch of the vocabulary is Creative Works, a library of markups for creative content like movies, books, video games, and music among other forms. In addition, these markups can be implemented using different languages of code – including RDFa, Microdata and JSON-LD.

Top 10 + Best Schema WordPress Plugins
  1. Schema Pro
  2. WP Review Pro
  3. Schema Ninja
  4. WP Product Review
  5. All In one
  6. WP Rich Snippets
  7. Rich Snippets WordPress Plugin
  8. Ultimate Blocks
  9. Schema App Structured Data
  10. Rich Reviews
  11. WP Social SEO
  12. KK Star Rating

Structured Data + Semantic Search

Finally, the whole point of structuring your data is to communicate better with search engines like Google.

When Google understands entities on a deeper level, it serves better results to searchers. Items like rich cardsrich snippets, and the knowledge graph appear on SERPs after gathering information from structured data.

Google has stated that properly structured data can enhance your appearance in search results. For example, with structured reviews, Google can show recipes with the most five-star ratings at the top of their results.

You can enable markups for multiple videos on the same page. However, this may slow down your site. Make sure to host your site on a reliable web host. Then, cache your site pages by a good caching plugin.

Resourceful References;

By all means, I hope the above-revised guide on Schema Plugin was helpful and supportive enough.

But, if you’ll prefer a personal touch, please Contact Us. Or even feel free to share your questions, contributions, suggestions, recommendations or even further references in the comments box below this online referral blog.

Having said that, below are more useful and related to the topic blog links;

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