Specifically, YouTube is one of the best ways to communicate to a wide audience, whether you’re promoting programs or providing information to students. Not only is YouTube the most popular video platform on the planet, but videos themselves are also highly shareable. For example, its platform videos can be spread far and wide very easily.
Furthermore, you don’t need a huge budget to get started too! On one side, while there is some merit in having certain types of videos produced by professionals, not every video needs a 6 figure budget. On the other side, YouTube is the 2nd largest search engine next to Google. People upload more than 100 hours of video per minute to YouTube.
And now, with the introduction of YouTube Shorts what I can say is that the “future is even brighter” for YouTubers (video content creators). Personally, what I know, with YouTube, you can do all the following as long as you’ve credible content (for free).
What Is YouTube?
YouTube is a free video-sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
If you’ve ever watched a video online, there’s a good chance it was a YouTube video. For example, almost all of the video tutorials on this website are actually YouTube videos! Also, with many students using smartphones, video is a great platform to reach them. The video below is an example of a YouTube video — just click it to start watching.
Technically, with YouTube, you can create effective videos of lectures, demonstrations, and more quickly and easily with minimal video equipment.
Then again, it’s already highly optimized for mobile devices and the majority of students are already using it. A study by Pearson Education (2010), Social Media in Higher Education, found that YouTube is the most common social media service used to communicate with students.
Not surprisingly, this communication tool provides an alternative to traditional methods of sharing information. Including lectures, blog articles, podcasts, and current news.
Having said that, let’s now consider the benefits of using YouTube as a marketing tool below. Considerably, for both beginner and pro YouTubers alike. Whether you’re using your videos for personalized outreach or even for marketing your brand, business, or products.
Why is YouTube a Great Marketing Tool?
First of all, one of the key reasons why YouTube is so popular is the sheer number of videos you can find. On average, 100 hours of video are uploaded to YouTube every minute, so there’s always something new to watch! And you’ll find all kinds of videos on YouTube — adorable cats, quirky cooking demos, funny science lessons, quick fashion tips, and a whole lot more.
YouTube can also be used as a repository for student digital work. Learners can set up their own channels, and then save projects there with the added value of attracting public feedback, which in turn raises the standard of their work. This saved work can also be used on class blogs if you have one.
It’s also important to realize, YouTube is the 2nd largest search engine next to Google. People upload more than 100 hours of video per minute to YouTube. It’s one of the best ways to communicate to a wide audience. Whether you’re promoting programs or providing information to students.
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In today’s digital age landscape, business-consumer dynamics have shifted. The existence of digital channels has influenced buyer behavior and consumers are now in control of how they receive information. Instead of giving you a call or waiting for your next commercial, consumers now rely on the internet to find information about your business.
Likewise, in recent times, studies show videos to be the preferred medium by consumers for receiving information about brands or products that have sparked their curiosity. According to Wyzowl, 96 percent of people say they rely on explainer videos to know more about a product or service they are interested in.
A Hubspot research study found that 72 percent of people prefer video over text to receive marketing information. And with over 2 billion users, YouTube is their preferred platform. Eighty-eight percent of marketers say they’ve found success in YouTube marketing.
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Your consumers will thank you for it – and your business will benefit greatly from it. Seventy-four percent of people say they were convinced to purchase by watching a video. This means your digital marketing activities need to include a YouTube strategy and you may need to reach out to the experts for YouTube video marketing services.
Your clients are always in control. So, make sure that the information you put up about your company answers their questions and positions you as the trusted resource they seek. Also, make sure that you create the type of information your buyers actually want to consume.
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Using videos for marketing isn’t anything new. On the contrary, ask any YouTube marketing agency and they will confirm, it’s been on the rise for years. Eighty-seven percent of marketers used video as a marketing tool in 2019, up from just 61 percent in 2016.
Video is a versatile media format that you can use to offer information to your audience. It’s available in many forms and can cater to a diverse set of audiences. It can easily attract the attention of your audience and invite them to engage with your brand.
Eighty percent of visitors to your website will watch a video while only 20 percent will choose to read the text. Give your value proposition more power to convert with the help and expertise of a YouTube video marketing agency. Below are a few more reasons why YouTube is great.
1. It’s a Powerful Branding Platform with Little Budget
Video is a fast and effective way to convey your brand’s messages. People respond well to visual cues, and video is a perfect method for capturing the emotion and physical attributes of what you’re promoting.
Not only is YouTube the most popular video platform on the planet, but videos themselves are also highly shareable. Consider how often you see videos pop up in your Timeline on Facebook, or in your Twitter feed. How often do people email you videos? Video can be spread far and wide very easily.
While there is some merit in having certain types of videos produced by professionals, not every video needs a 6 figure budget. You can create effective videos of lectures, demonstrations, and more quickly and easily with minimal video equipment.
2. YouTube is the Second-Largest Search Engine
As you already know, YouTube is one of the largest video content-sharing platforms and social media networks on the internet today. According to Statista, YouTube has over 2 billion monthly users worldwide. These are people who log in to the site at least once a month.
Take note that these numbers exclude those who watch videos with guest accounts or those without Google accounts. YouTube’s user base is massive but so is its media library. That’s because over 300 hours of content is uploaded to YouTube every minute. It contains vast information about anything under the sun – and beyond.
With many students using smartphones, video is a great platform to reach them. YouTube is highly optimized for mobile devices and the majority of students are already using it. In addition, it also increases your Search Engine Optimization capacity.
To navigate a site that big, YouTube’s users rely on its powerful search engine to find the content they are looking for. It processes over 3 billion searches a month, way more than Bing, Yahoo, Ask.com, and AOL combined. Thus, making it the second-largest search engine on the internet behind Google.
So, if you’re wondering if your content will get any screen time at all, judging by the numbers, it will. All you have to do is optimize your YouTube video production services to match user intent.
3. Its Video Platform is already Mobile Friendly
Aside from YouTube’s own search engine, YouTube video marketing can also boost your Search Engine Optimization (SEO) efforts. And as a result, you’ll be able to perform so well on Google Search Engine Results Pages (SERPs). Thanks to Google Universal Search, mixed media can show up on SERPs.
Images, videos, news, books, and even local searches are shown on results pages for a comprehensive set of answers to what people search for. But, videos are now showing up more often at the top of SERPs. That’s why Google prefers YouTube not just because it’s one of its subsidiaries but also because of the native transition between the two websites.
Google searches account for nearly 86.9 percent of all internet traffic. Those who show up at the top of SERPs get 33 percent more traffic. Take advantage of these metrics by writing high-quality content and complementing your web pages with YouTube videos. Pages with video are 53 times more likely to show up on the first page of SERPs.
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With YouTube, you’re able to show more and not write to tell more! Video is a great way to demonstrate concepts that are not easily explained in text form. Show your students through screen capture videos, live demonstrations or even drawing on a whiteboard.
Video is one of the most popular content formats, and it’s regularly shared via social media. Google and other search engines tend to favor video, so sharing video via YouTube with good titles, descriptions, and tags is a great way to improve your search engine ranking.
4. YouTube Offers Greater Insight into Campaigns
On one side, the best thing about YouTube advertising and marketing is that it offers free analytics on each video’s performance. On the other side, the YouTube Insights Feature provides all the data you need on the number of views you are getting.
As well as your viewers’ demographics, and your subscribers’ status, similar to Google Analytics. But, the best thing about YouTube Insights lies in its most powerful feature: Discovery. You gain more insight into how users are finding you on the website. It shows what channels are being used to find your videos.
Data on the specific dates, external and internal searches, and the keywords used to find you are all available on the Discovery feature. All of these will help you improve your YouTube marketing services to help you optimize future videos.
5. It allows You to Capture Audience Attention
An Oxford study found that humans now have shorter attention spans, thanks to the internet. Apparently, it went down from 12 seconds to about eight and a half seconds, according to a Microsoft Canada study.
Although newer studies have sought to refute that claim, the fact remains that it’s harder to capture – and keep – user attention today. Marketers use video to attract the attention of their ideal audience. That is because the human brain is hardwired to respond more to visual cues.
Consider the following indicators:
- Seven out of 10 receptors are found in the human eye.
- Fifty percent of the brain is devoted to vision and the processing of visual information.
- The brain can identify information seen for as little as 13 milliseconds.
- The brain automatically shifts attention to whatever is new or moving in an environment.
In other words, by adding a video to your blog or web page, you can trick the human brain into watching the video and effectively capture user attention.
6. It Strengthens Your Sales Pitch
By all means, you need a strong sales pitch to persuade your customers to buy your product or subscribe to your service. A sale can only happen when you have a strong value proposition.
Visitors only read up to 28 percent of the text on a web page, with 20 percent being a more realistic expectation. No matter how strong your pitch is, it ultimately won’t matter if your audience doesn’t read it. But, conveying your message using a video can actually strengthen your pitch.
Not only do customers prefer to watch videos, but they also retain 95 percent more information. Videos convey way more information while packaged in a format that’s not only informative but also entertaining. Whether it’s a best seller or something new, video is a great way to showcase what a business can provide to a client or another business.
More so, without needing a salesperson for each interaction. Video can be seen by thousands of people and can help narrow the sales funnel when redirected to a landing page or product page.
7. It Helps Boost Your Brand Credibility
People don’t immediately trust businesses they find on the internet. It’s one of the main reasons why they perform plenty of research before making a purchasing decision and why managing your online reviews and online reputation is more important than ever.
Trust is perhaps the most crucial element in driving sales and your most essential asset. But when you consider the fact that most businesses online don’t have a face, you can see why consumers have trust issues. This is why 84 percent of marketers say their primary focus in the future will be to build consumer trust.
Leveraging videos can be one of the best ways for you to build trust with your customers. Video content with personal appearances from you or your employees attaches a face to the brand, making your business feel more human. Meanwhile, video testimonials add an element of social proof, making consumers feel validated.
Fifty-seven percent of consumers say they feel more confident about their purchase from watching company videos. If a video can conjure up emotion for the viewer, that’s what will stick with them long after they are finished watching. That’s what people remember: a genuine response. Something simple, something thoughtful.
8. Content Is King with Evergreen Content
Of course, we’ve seen the massive growth potential of viral marketing. But it requires either a stroke of genius or incredible luck and sometimes both, for your content to go viral. For stable growth, many YouTube video marketing companies have had considerable success by leveraging evergreen content on YouTube.
Evergreen content is content that stands the test of time. It remains relevant for long periods, giving you more growth opportunities. When using YouTube for business, you can repurpose old content to reach out to old and new audiences without significant investments in time, money, and equipment.
For instance, you can repurpose an old but popular blog post into a podcast, video series, infographic, and explainer video. As a result, your YouTube video marketing company gains four additional pieces of content that you can leverage to gain more views and generate more engagement.
9. The Statistic Numbers Don’t Lie
In nutshell, YouTube is the number one platform for video content, not just in Kenya but in the entire world. Not forgetting, it has also become everyone’s primary source of entertainment, information, and educational content.
In recent years, a growing number of marketers consider YouTube video production to be the most effective for video marketing. Why YouTube marketing services?
Let’s look at the numbers:
- YouTube enjoys 2 billion unique visitors every month.
- Seventy-three percent of U.S. adults use YouTube, while 90 percent of 18 to 24-year olds prefer YouTube.
- Among all traffic on YouTube, 15.2 percent comes from the US.
- YouTube content reaches more 18 to 49-year olds than any broadcast or TV network.
- People watch over 1 billion hours of video on YouTube per day, more than Netflix and Facebook combined.
- Users who view TrueView YouTube ads to completion are 23 times more likely to visit or subscribe to the brand’s channel. Those who don’t are still 10 times more likely to perform the action.
- TrueView YouTube advertising increases views of previous content by as high as 500 percent.
At first glance, the numbers shown above reveal the massive user base present on YouTube. And yet, ask an expert from any YouTube Advertising Agency, there are some business owners who think those numbers are empty statistics. Why? Simply, because their target audience “isn’t on YouTube.” Is that really the case?
Out of the 2 billion monthly users:
- Eleven percent are aged 18 to 24
- Twenty-three percent are between 25 and 34
- Twenty-six percent are 35 to 44
- Sixteen percent are between 45 and 54
- Eight percent are 55 to 64
- Three percent are 65 and above
- The remaining 14 percent are undetermined
By seeing the identities behind the numbers, you can tell that your audience is definitely on YouTube. Your YouTube agency can find ways to present unique content that effectively targets your ideal audience. Our YouTube video marketing agency can show you how.
10. It Offers a Powerful Ads Platform
Last but not least, we can also say that YouTube Advertising is one of the best ways to make your product or service more visible on the website. It’s also a more effective advertising method than any other. Obviously, because people are three times more likely to pay attention to your ad on YouTube than on TV.
Bearing in mind, a YouTube Video Marketing Company can also benefit greatly from it too. Why? Because it helps you target specific audiences while also expanding your reach. But, finding the right settings can be tricky. And also, it may take some time to perfect, but a YouTube advertising agency like jmexclusives can help.
Uniquely, the best thing about it is its cost: you only pay for the ad when a user clicks on it or watches it in its entirety. With that in mind, there are six types of ads your YouTube marketing agency can use. That’s if they want to feel the full force of its Powerful Ads Platform.
Consider the following:
- Display Ads
- Overlay Ads
- Skippable Video Ads
- Non-skippable Video Ads
- Bumper Ads
- Sponsored Cards
In other words, with YouTube Ads, you can reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest. Be seen where everyone is watching! Start by learning more about YouTube Advertising in detail.
How to Become the Best in Video Marketing
With over 1 billion unique visitors each month, YouTube is a platform that every small business owner should consider as part of their marketing strategy. After all, most potential customers would much rather watch an informative video of your company’s products and services than reading a lengthy sales letter.
There are many helpful ways to use as an essential part of your marketing plan. For instance, depending on the nature of your business, you could host live streams, create Q&A videos, provide conference/event recaps, feature expert interviews, make company announcements, and much more!
YouTube allows a business to gain more exposure through video marketing, but the platform also helps connect businesses with current and potential customers through video comments. There’s no better time to utilize YouTube as a marketing tool to build more authority, trust, and market reach than right now.
Also, not only is YouTube a great promotional tool, but you can also use the video host to create trust, authority, and recognition by creating a channel for your business. That said, below are a few ways to do so. Feel free to consider some of them in your next marketing strategy:
(a). Try To Showcase Your Products/Services
Many successful businesses use video marketing as their primary strategy to introduce customers to their products and services. From explainer videos to webinars, to video presentations and more, there are many different ways to showcase what you offer to your target market.
A great example of a company that uses YouTube to market its products is GoPro, one of the most popular camera choices in the world today. The company has used the channel to upload content ranging from informational videos on new products to compilations of footage from their camera being in use.
(b). Make Sure You Demonstrating Your Expertise
YouTube is the second largest search engine on the internet today, behind its parent company, Google. Every day, users search for answers to their questions and problems. This presents a great opportunity to build authority for your business, and reach your target audience by offering expertise in the form of short videos with advice and tips.
For example, an internet marketing firm could create short videos filled with tips on, “How to Utilize SEO”, or “5 Great Social Media Marketing Strategies”. By creating short videos, 3-5 minutes, with great tips, you are demonstrating expertise for your industry and are building more authority for your business.
(c). Give Behind The Scenes & Customer Testimonials
Why not give your current and potential customers a behind-the-scenes look at how your business runs its operations? Not only is this an effective way to build trust with those interested in your business, but, it’s also a great way to show how hard your company works for its customers.
You could feature an interview with the CEO, introduce your staff, or even vlog a day at work. Another way to build trust and authority for your business is by uploading videos of customer testimonials to YouTube. Showcasing positive recommendations and reviews from past customers is a proven factor for success.
Testimonials make purchase decisions easier and help ensure people that they’re being served by a company with a positive track record.
(d). Create Video Tutorials To Help Your Customers
Watching a video tutorial with instructions on how to set up or use a product is much more helpful than trying to understand a complicated user manual. Can your business make things easier with video tutorials? If so, YouTube is a great platform to provide customers with various instructions.
Since they can always forward, pause or reverse your video tutorials to follow instructions at their own pace. Another fantastic benefit of uploading video tutorials is that you can offer support and assistance in the YouTube comments.
If users have any questions or difficulties, then they can leave a comment under the video on YouTube. Make sure to have notifications enabled, so you can respond with assistance and support.
(e). Consider Connecting With A YouTube Network
A YouTube Network (also referred to as a “multi-channel network” or “MCN”) is an independent business entity that works with creators to grow, monetize, program, and/or manage their YouTube channel. MCNs were originally designed to offer these services to creators in exchange for payment (typically as a revenue-sharing model).
While cultivating a roster of high-performing channels, as well as creating offerings for tens of thousands of emerging channels. However, as MCNs became popular in the early-2010s, some YouTubers began speaking out against the networks for a variety of reasons.
The more YouTubers MCNs amassed, the more valuable their companies became. Larger networks, like Maker Studios, StyleHaul, AwesomenessTV, and Machinima, ended up selling to entertainment entities such as Disney and Warner Bros.
Around this time, some networks also started to shift their focus and investment toward original content. Since then, several of these top YouTube networks have been plagued by layoffs, pared down their creator partnerships, and looked to reposition themselves.
Each of the YouTube Account Monetization features has its own set of eligibility requirements. On top of subscribers and views count requirements. With this in mind, I highly recommended that you Join a YouTube Monetization Network Program. That’s if you want to make more out of your YouTube network channel.
In other words, the YouTube Monetization Multi-Channel Networks (“MCNs” or “networks”) are third-party service providers. They affiliate with multiple YouTube channels to offer various key services and solutions. Like audience development, content programming, creator collaborations, digital rights management, monetization, and/or content sales.
(f). Use The YouTube Automatic GIF Creator
According to The Verge, YouTube is adding an automatic GIF creator to videos. YouTube has quietly added an automatic GIF creator tool to a handful of its videos. The new tool, spotted by Andy Baio, allows the creation of GIFs so easily. By selecting a section of YouTube video footage from the video’s “Share” menu.
GIFs created using the tool can only be a maximum of five seconds in length and have to be cribbed from consecutive video footage. But, the text can be overlaid on the top and bottom of the image for easy meme creation. The resultant GIFs are hosted by YouTube itself.
They can either be embedded on another page directly as a YouTube video would be, or linked to directly for download. It’s yet not clear whether YouTube plans to roll this feature out to all of its videos, when that process may begin. Or if channel owners need to agree to make their videos GIFable.
The new tool is currently available on all videos uploaded by PBS Idea Channel too. But huge YouTube successes, such as Psy’s Gangnam Style and Keyboard Cat, and recent hits like Too Many Cooks sadly still lack the option. Should they get the feature though, Tumblr, Twitter, and other internal email chains will never be the same again.
What Is Digital Marketing vs Social Media Marketing?
Technically, many people use Digital Marketing and Social Media Marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.
Let’s look at the difference between digital marketing vs. social media marketing. In order to better understand how you can leverage these marketing tactics to your advantage. Digital Marketing is an all-encompassing term that uses online and offline digital marketing tactics. Just in order to promote products and services and increase profitability.
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Perse, Digital Marketing involves various internet marketing tactics and channels. Including Website for SEO, social media marketing, pay-per-click advertising, eCommerce optimization, email marketing, and Amazon advertising.
On the other hand, Social Media Marketing is one of the many components of digital marketing. Whereas, it leverages various social media platforms. Such as Snapchat, TikTok, and YouTube, in order to introduce a brand, grab people’s attention and engage with prospects and customers.
Mainly, Social Media Digital Marketing involves collaborating with industry influencers or posting fresh, and unique content. As well as adopting various marketing trends to convince people to take action. Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results.
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However, Social Media Marketing alone is not enough. As Digital Marketing Experts, we highly recommend you explore other Internet Marketing Tactics. More so, that goes hand-in-hand with your Social Media Campaign to achieve sustainable, long-term success.
That said, you can learn more about Digital Marketing Services and Social Media Marketing Services to consider. But, if you’ll need more support, you can Contact Us and let us know how we can help you. Also, feel free to share your additional thoughts and questions in our comments section below.