Today, we are going to learn about How to Grow your Brand through YouTube Advertising. Including some of the Best Practices for Maximizing your YouTube Videos Conversion Rates.
Agreeably, as the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to capture customers’ attention.
And with nearly two billion users logging in every month, the platform has a tremendous capacity for helping brands attract new audiences and establish a loyal following.
Given how vital YouTube has become a successful digital strategy, it’s surprising to remember that advertising on the platform started only a decade ago.
YouTube is one of the best options for creating a cost-effective advertising campaign. With an Average CPV of $0.026, Average view rate of 31.9%, and Average view CTR of 0.514%.
What is YouTube Advertising?
Be seen where everyone is watching! With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest. Not to mention, you can get $100 free credit when you spend $50 on video ads.
Through YouTube Ads, you are able to reach the people who matter most. Whereby, it helps you connect with people who are interested in what you have to offer. From sports fans to fashionistas, and everyone in between, people come to YouTube for the content they love.
Due to the many different types of YouTube Ads (more on those later), businesses have the ability to choose the formats that best help them achieve their goals. These video ads give businesses the capacity to be as creative as they’d like and let their voices be heard.
What’s more is that, with Find My Audience, it’s easy to get a deeper understanding of your most valuable customers – their interests, their habits, and what they’re planning to purchase.
And so, you can discover new audiences. And learn how to reach them individually with relevant messages.
Find My Audience helps you;
- Understand who your most valuable customers are on YouTube.
- Discover new audiences based on their interests, habits, and what they’re planning to purchase.
- Get your free audience profile, with insights to help inform your video ad strategy.
- Use your insights to start a YouTube campaign that reaches people who matter most to your business.
Google owns YouTube. Therefore you advertise on YouTube using the Google AdWords network.
As with any other type of Google AdWords campaign, the price of YouTube ads involves you bidding for ad placement. Therefore it is impossible to say how much YouTube ads cost definitively.
For one thing, the cost will vary based on your audience targeting, your marketing goals, and your video. But, according to Penna Powers, the estimated costs are:
- In-Display Ads: $0.30 Average Cost-per-View (CPV).
- In-Search: $0.10 Average Cost-per-View (CPV).
With the power of Google AdWords behind it, it should be no surprise that YouTube is now a favorite medium for advertisers worldwide.
Read and learn more about How Much Do YouTube Ads Cost?
Types of YouTube Ads include;
YouTube offers a variety of ad formats that businesses can use to keep their customers engaged:
- Bumper Ads.
Each of these formats has its own unique advantages and use cases.
Depending on what goal you’re trying to accomplish, you may want to use only one format or potentially combine multiple formats. In that case, read and learn more about the types of YouTube Ads.
Digging into this data can provide you invaluable insight into how well your ads are really doing.
For example, you can learn:
- Which ads your customers are watching
- How long they watch them.
- At exactly what points they disengage.
- You can also use the Analytics tab to help you determine which of the many ad formats are performing best.
You can also connect your YouTube account with your Google Analytics account to dive deeper into your video campaign data.
Also, you can see, for example, the top “pages” on your YouTube channel with more in-depth metrics like bounce rate, unique page views, and average time on page.
Best Practices while Using Video Ads
There’s no magic formula for a successful YouTube ad campaign. But there are some tried and true strategies that have worked for other businesses in the past. As a content hub for your business, your channel should create an experience of your brand that goes beyond advertising.
You can remarket to YouTube Ads viewers (or even channel visitors) with either additional YouTube Ads or Display Ads. These video ads don’t have to be a single touchpoint you complete then you hope the best for. Instead, you can follow up and re-engage with users on your remarketing list to drive them to your website.
Managing a successful account requires continuous attention. And when looking for ways to increase performance, always optimize your targeting before optimizing the ad content. Refining your ad content before targeting is a waste of time, as you could be making changes no one will see.
By testing multiple audiences or targeting parameters, you can figure out what drives the most engagement. Also, consider testing multiple ad formats as well.
Users don’t come to YouTube to watch a video, see an ad, and then immediately click off to go buy something. Instead, they absorb the ad message, and then if compelled enough, will likely do a follow-up search later.
- Did they watch other videos?
- Did they subscribe, or share, or like the video?