Are you seeking to develop and deploy an efficient and dependable web-based solution or make your current online business more visible? Utilize the most current trends in web development in 2023 to increase website visitors and boost the size of your company.
The digital age is rapidly advancing, with new web technology appearing daily. These developments offer entrepreneurs a myriad of opportunities to attract more customers and guarantee websites remain at the top of their game.
In this post, we’re presenting 8 of the hottest web technology trends for 2023 that you should be aware of. By adopting some of these ideas, you’ll be able to create modern web solutions ahead of competitors. Don’t waste time – get ahead now!
- Progressive Web Applications (PWAs): PWAs provide users with advanced web capabilities.
One major advancement in web development is the proliferation of Progressive Web App (PWA). PWA is a type of web app that mimics the native mobile experience by running independently from the browser and communicating with users just like an actual native app would.
Let us further examine the advantages of PWA development and discover their positive effects on business owners and users:
- Reduce development and support expenses.
- This product is available for immediate sale.
- Easy distribution
- Smooth installation.
- Power saving and storage capabilities.
- High-speed performance.
- Offline app usage capabilities.
- Increased website engagement leads to higher conversions.
- Updates and maintenance that are seamless.
Why Should You Pay Attention to the Latest Web-based Applications?
According to Statista research, the global smartphone sales industry is expected to reach $8.1 billion by 2026. This indicates that users will increasingly rely on mobile devices for a variety of tasks.
Though PWA development is not new, its advancement allows companies to remain competitive in today’s market.
One of the most essential elements in creating a Progressive Web App (PWA) is an aesthetic web design that prioritizes user experience. Progressive applications must look and feel as like native apps as possible in appearance and feel. Furthermore, designers should aim for a user-friendly UX (user experience) and a visually pleasing UI (user interface) style.
Establishing a mobile-first strategy to engage with mobile users is an intelligent move if you want to strengthen your relationships with current or prospective customers. Many brands, such as AliExpress, Lancôme, Jumia, Flipkart, and many more have already created Progressive Web Apps (PWAs). What do you think?
- Augmented Reality (WebAR)
In 2023, one of the top web-related trends to watch out for is augmented real-time (AR).
Augmented reality (AR) and mixed reality (MR) technologies have become ubiquitous, being used in mobile devices, healthcare, education, and games alike. According to Statista, the global AR VR (virtual reality) and MR (mixed realities) market will grow from $28 billion in 2018 to $250 billion by 2028.
While this could present a challenge for e-commerce site owners, many large brands are using AR technology to enhance user experience. Amazon, Sephora, IKEA, and MOSCOT are some of the well-known examples of brands selling on the internet that employ AR techniques.
These AR experiences can be accessed via browsers, making this solution also known as WebAR.
In addition to the latest advancements in web development, AR solutions for e-commerce websites can offer additional advantages:
Reduce service duration.
Customers can sample products before making a purchase.
Make online shopping more authentic.
AR technology enables the creation of virtual showrooms that give customers an authentic experience. Amazon implemented AR technology, enabling users to view furniture placed within a space and make selections with confidence. As a result, customers were able to select from various designs with confidence.
3D technology enables customers to savor the virtual store environment and try-out items before they commit to buying them.
AR technology has bridged the digital and physical storefronts, creating a more seamless user experience. This trend is expected to become even more prominent by 2023.
- Artificial Intelligence (AI) assistants.
AI assistants possess the potential to learn, analyze data, and solve complex issues. This field is expected to be one of the most influential technologies that shape how web developers develop in the coming years, leading to an increase in demand from communities for AI-enabled technology by 2023.
At present, we can observe hundreds of AI Virtual Assistants (Alexa, Siri, Cortana) as one of the newest trends in web development.
Technology allows businesses to enhance and engage with human interaction. If you are creating platforms for marketplaces, they can assist in improving the customer experience. According to Campaign’s study of 400 retail managers, using AI for retail has resulted in improved satisfaction levels among customers as well as a decrease in the percentage of shoppers leaving stores prematurely.
AI assistants help millions of individuals and companies complete tasks faster through voice or text messages. Businesses must now consider this new website technology when developing new features. With the rise in the use of AI assistants, businesses of any size must provide continuous customer interaction to remain competitive.
Let us examine the numbers which demonstrate that web development plans in the future will be able to accommodate AI-powered assistants.
Let us now turn our attention to the next technology trend, which has gained steam due to the development of AI technology.
- Voice Search
Voice search is one of the fastest-growing web-based growth trends. So let’s examine this topic more deeply.
To search using voice commands, there are numerous voice assistants that are available. Voice assistants use artificial intelligence technology and generate results based on user input. First, the system detects the voice and eliminates any noise from audio files; then it converts that voice to text and matches words stored in its database. Voice search assistants are expected to reach $11.2 billion by 2026, as 51% of users make use of voice-enabled devices for research products.
Recent trends in web development emphasize the significance of optimizing voice for websites. Companies are eager to be part of this transformative wave that will shape what comes next for the web, so they have begun adding voice search capabilities to their products and services.
Voice search optimization offers numerous advantages to both customers and business owners alike. The primary advantages of using technology for voice searches include:
Time saved and the ability for users to purchase additional products.
It provides valuable insights into customer behavior.
Are you curious to know how your site can be optimized for voice search? To stay ahead of this current internet development trend, we’ve outlined the steps you can take.
Optimizing voice search requires natural language processing that provides instant answers to questions.
Create schema markup and rich snippets of code to facilitate indexing by search engines.
Optimize the content on your website by eliminating duplicate pages and updating essential details.
Control the domain authority (DA) of your site as well as other traditional search rankings.
Navigation and voice search are two of the most captivating web trends you should not ignore. Voice search has already revolutionized how we search on the Internet, and experts predict its influence to only grow stronger over time.
Additionally, you can explore the pros and cons of Ruby on Rails when creating web applications.
- Content Personalization
Personalization is set to be one of the key web trends for 2023. It involves creating useful, pertinent, and captivating information for users.
According to the 2022 State of Personalization Report, 62% of users believe that companies will lose their trust if they provide an impersonal experience.
Personalization was long in the making. The COVID-19 virus created a period of uncertainty where many were stuck at home or online for extended periods. With personalization on the rise, businesses could no longer ignore this need.
McKinsey & Company reported that 75% of customers have adopted a different shopping style during the outbreak. They are seeking better experiences online with the technology they use daily.
What is the most efficient way to provide relevant content to website users? Machine learning can assist in providing users with useful data. But how exactly does this process work?
Machine learning algorithms analyze every user’s online activity, from adding items to the cart to viewing product attributes. After doing this, these systems send users relevant content or messages via push notification to keep them informed of their interests.
After users have used the website for some time, its content will automatically adjust according to their preferences. On subsequent visits, all pages on the site including the main one will be customized accordingly.
Numerous brands have already adopted this new trend. Companies such as Alibaba and Netflix use machine learning to customize the results of their searches for customers.
Machine learning technology may not be an affordable solution, but there’s another option – cookies! Cookies are files that keep track of website visits and deliver information according to user preferences.
Node.js is an innovative React framework that enables developers to quickly create software with superior user experience and superior performance.
- Serverless architecture
2020 and 2021 saw the forced work-from-home shift as the COVID-19 pandemic spread worldwide. In 2023, this trend remains in place.
Recently, cloud SaaS solutions have seen exponential growth in popularity. Furthermore, the web – one of the fastest-growing domains – reported an impressive spike in serverless technology demand.
Flexera’s State of the Cloud Report emphasizes that to remain competitive in today’s digital world, businesses must adopt an effective cloud-based strategy. This report further affirms the significance of serverless technology as one of the top trends shaping web development’s future.
Serverless computing, an exciting emerging web trend, offers numerous benefits. Some of the primary advantages associated with this type of computing include:
Serverless development allows developers to construct and manage web apps without worrying about servers. While these applications still require infrastructure, they run on cloud-based providers.
The service provider implements the business logic behind servers in much the same way they manage servers; Amazon, Google, and Microsoft being three prominent examples.
- Maintain the Core Web Vitals
As technology on the web advances and becomes increasingly sophisticated, updating your site to meet the most up-to-date standards is essential. Core Web Vitals from Google are an industry-standard in this regard.
For an improved user experience, websites must be fast, responsive,, and visually stunning. That’s why Google has established the following requirements for website performance:
The largest contentful painting (LCP) illustrates the speed at which you can load important information onto a screen, whether that be an image or a chunk of text.
First Input Delayed (FID) measures how quickly a website responds to an initial action, such as clicking on an image or link.
Cumulative Layout Shift (CLS) indicates the stability of a website’s visual elements.
Optimizing for these three elements ensures your website is fast-loading and secure, leading to a superior user experience. Furthermore, improving Core Web Vitals improves the rankings of your organic search engine on Google, encouraging more visitors to stay longer on your page.
Web optimization metrics do not offer an in-depth view of the user experience, but they do assist web developers in resolving problems through the analysis of this data.
Here is a list of tools you need to assess your website’s performance for Web Vitals:
Page Speed Insights provides detailed insight into the performance of your website and provides suggestions for improvement.
Google’s Lighthouse is an invaluable tool to monitor performance and provide SEO-related checks.
New Core Web Vitals’ overlay analyzes and assesses your website’s performance.
Google’s search console offers valuable insights into your website’s performance.
Google allows businesses a slow transition to these metrics due to its new technological development. The Core Web Vitals standard aims to make websites more user-friendly and is expected to become an industry standard by 2023.
In 2023, new developments in web development will alter the way that businesses communicate with their customers. In this article, we’ve discussed new technologies in web development that increase the user experience. With the most up-to-date web technology web development, websites can compete and offer excellent UX.
We’ve listed the top 8 latest web development technology that we expect to be in use by 2023. Are you searching for an expert developer to assist you in implementing these new technologies? Jack Weston, a web designer in Leeds eager to turn your vision into reality and help you improve your company’s performance. Let’s discuss your ideas and our team of experts will assist you in bringing your idea to reality.