In this guide, we’ll discuss some of the topmost Website Blog Pages Design Ideas that creative content webmasters must-have for things to work right. Bearing in mind, people are naturally adventurous. And, that’s why blog sites are everywhere. Obviously, because everyone wants to share their adventures and experiences with the whole world.
To some, blogging may be one of the things they do when they have free time, but to others, it may already be their life, leading them to invest in the activities they do to put up amazing photos and videos to make good content for their blogs. As of the moment, there are about 600 million blogs out of the 1.9 billion websites around the world.
Eventually, this includes our blog page as well — which goes its own unique way to showcase how much the blogging community continues to grow throughout the years. So, what does creative website blog pages design really entail? And, what are the best ways to get started and do it effectively — right from the beginning? Well, let’s learn more, together!
What Is Website Blog Pages Design?
Realistically, a Website Blog Pages Design is the practice of optimizing a site blog’s layout outlook, its branding and appearance feel, its target user readability, and its overall performance functionality. Particularly, in order to maximize its unique visitation traffic, user readership, and more so increase its lead conversions.
According to backlinko, some of the latest numbers from WordPress show that; almost 70 million blog posts are published every month. Of course, yes! This means that; for your content to get noticed you need to publish high-quality content. But, that content also needs to look and feel really good to your target audience as well.
In fact, according to NN/g, website design has a dramatic impact on a site’s trustworthiness and credibility. And, for sure, I can confidently report that design is one of the main reasons that our blog brings in around 500k+ monthly pageviews. With more than 162.7k unique visits, 2.61M requests, and a served Cloudflare bandwidth of around 33.11 GB.
That said, the one caveat here is that custom-designed pages can be expensive. You essentially need to have someone design a webpage from scratch. Then, have the page coded up and integrated into WordPress. So, if you don’t have a huge content marketing budget, focus on cheaper design elements, like blog post banners and visuals.
Why Website Blog Pages Design Matters
Whether you’re a company providing a service and want to share more with your customers, or an individual wanting to share your passion and knowledge with the wider world, a blog is an important way to connect with your audience. They can be standalone, driving traffic to posts, or part of a bigger website driving customers to products.
A blog can be a great window into who you are as a brand or person and what your passion is. Your blog can also encourage people to follow and share your content on social media or sign up for an email newsletter. So, what’s the difference between designing a blog and a digital news site or magazine publication?
Related Topic: What Is Business Blogging? SEO Webmaster Simple Guide
While news and magazines sites are mainly informative, authoritative, and matter-of-fact, blogs are your chance to connect with your audience by using your own tone of voice, passion, and personality. Rather than just stating the facts of a news story like on a news site or adding quotes and color like in an online magazine article.
By all means, your blog is the chance to show your own opinion and feelings about your subject of interest. That’s why your website blog pages design needs to express all of this in a visual, responsive, and interactive way.
The Topmost Website Blog Pages Design Ideas
So, you’ve got your topic and you’ve nailed your angle. You’re chewing at the bit to create your blog, but don’t know where to start on its appearance. From your site header images, all through to the layouts for your blog articles, right? But, how do you get on the right track? Well, I’ll walk you through some blog examples that cover all bases.
But first, there’s something I would want to make clear. In a way, the COVID-19 Pandemic may have affected the overwhelming blog count of today. More so, due to some of the social restrictions that it brought forward with it. Some that forced people to shift to virtual life in the last two years.
Learn More: 26 Blog Design Ideas To Do Your Content Proud
Technically, while the momentum is still there, it’s vital to keep it up even when governments are slowly trying to go back in time. More so, back to how their communities were before the pandemic happened. Quality blog content is very crucial nowadays. But, it’s also significant to keep up with the current trends and updates of blog sites.
In particular, to make sure your website is still navigatable and interesting enough for your target audience. If you want to have a powerful website for your blogs, having an impactful logo design and blog layout are not enough to attract an audience. Having said that, below are some website blog pages design ideas that you should not miss out on.
Idea #1: Have A Quick Summary Boxes For Your Blog Posts
Generally, talking about website design, the role of a web designer’s focus is the look and feel of a website. Whereas, a web developer focuses on the technical side of things. On the contrary, a developer who does client-side programming will have a direct impact on the look, layout, and feel of a website.
Blogs can reach from 500 to 2000 words or more, depending on the topic you are tackling. When you write blogs that are more than 500 words, you should have a quick summary box for every blog post, so your readers will have a glimpse of what to expect from the current article they are reading.
Another great benefit of having quick summary boxes that you do not want to miss is they will help drive traffic to your site and rank your keywords competitively. For example, when a person searches, “The Best Burger Places In Town,” chances are if you are a food blogger, the search engine may put your blog post in a higher rank in search results.
Obviously, because the phrase that the person searched for is on your quick summary box. If other people search for the same phrase, it can help drive traffic to your blog site.
Idea #2: Use Only High-Quality Images And Videos
It is best to be aware that people nowadays are picky with the content they browse on the internet, and having low-quality images and videos may drive them away from your blog site. Remember that first impression matters.
So, no matter how insanely good your article is, if you have low-quality images and videos, it might overshadow the quality of your content. Aside from being high definition, the images and videos you will use for your blog should also be related to the article; otherwise, it will be useless to put them together.
You should also focus on high readability. When most people hear “blog design”, they think about things like colors, illustrations, branding, and UX. And yes, those things are important for a blog’s design. But, they’re not nearly as important as your typography.
After all, a blog is a place people go to read text content. And if that text content is hard to read, the blog won’t succeed. No matter how amazing that content happens to be. Fortunately, making your blog content easy to read isn’t rocket science. The most important thing is that you use a font that’s between 15px-18px.
In short, website blog pages design isn’t just about the design of your page. Your content’s format, layout, and even the copy itself can impact design. Therefore, to give your content that little bit of extra pop, I recommend adding visuals and images throughout your post.
Idea #3: Use A Consistent Design And Have A Learning Centre
Like any website design, consistency for your blog’s design is quite huge. Bearing in mind, that a consistent design makes it easier for people to remember your blog. Which, considering how many blogs are out there, is super important. If you use a stock photo for one post and an illustration for another, the blog design would look all over the place.
But, this consistency helps their blog look super professional. In fact, if you stripped out the text from each blog, you’d still be able to tell which blog you were on based on design alone. That’s the power of consistent design.
Additionally, make sure that you have a learning center (such as categories) in place. If you have already put up enough quality content, it is high time to have a learning center to organize your blog posts based on their different categories. A learning center contains the categories under which each of your blogs falls.
And, it’s located in one part of your blog site. Usually, it is a drop-down menu where people can view the topics you have tackled, so it will be easier to find what article they are looking for.
Idea #4: Design To Stand Out With Short Informative SubHeadings
Your blog should be easy to read. And use consistent design elements. But, if your blog looks like every other blog in your niche, it’s going to blend in. This’s why at least some of your website blog pages design should be dedicated to standing out. However, I am not saying that you’ll need to reinvent the wheel.
For lists posts, case studies, and other run-of-the-mill posts, your standard blog layout will work just fine. But, what about when you publish a huge and elaborate blog article? Well, that’s where you might want to consider a custom page design. Similarly, for most people, their blog’s “homepage” is their blog feed.
Suffice to say, the upside is that this layout makes it really easy to find your content. But, it’s very horrible for target lead conversions. Instead, I recommend testing out a blog homepage that’s designed solely to build your email list. And then, put your blog feed on a /blog URL.
And because that homepage design is to collect emails, it’s likely to convert 8x better than the old blog homepage. But, your blog should do something that makes it look different than competing blogs. Notably, there are a few examples of things you can tweak to make your blog design look even more unique.
Such as your:
- site blog feed
- banner images
- WordPress theme
- Font and typography
- blog post illustrations
- Comments section
- Site navigation (menu)
- Header and footer, etc.
On one side, most blogging sites have their latest post at the top and their older posts underneath. There’s nothing wrong with this layout. But, there is one big downside to using the chronological approach.
One thing is for sure, it’s quite hard to find your blog’s best stuff. For example, let’s say you published an amazing guide 2 years ago. Well, someone that lands on your blog for the first time has no way of easily finding that guide. It’s probably buried on page 10 of your feed. Ultimately, more and more blogs are using a “library approach” to their blog feed.
With this approach, you highlight your best stuff — not just the content you published most recently. Unfortunately, this approach isn’t for everybody. If your blog covers industry news and trends, then you probably do want to use a traditional blog feed. But if you publish lots of evergreen content, then a library approach might make sense for you.
If you’re into the blog feed format, you can show off some of your best content in your blog feed sidebar, as we do. On the other side, a person would not read every word on a blog site to find which article may pique their interest because it will take too much time. A potential reader will only skim your blog posts until they find something interesting.
More so, instead of reading every article. To make it easier for your readers to navigate your articles, make short but informative subheadings for each article. It must tell the reader what the article contains, even if it is short.
Idea #5: Use A Byline, Include CTAs (Call To Action) And Social Sharing Buttons
Ever land on a blog and wonder: “Who the heck wrote this?” It’s human nature — we want to know who’s behind the content we’re consuming. For this reason, this’s why you want to use a clear byline at the top of every post. Preferably with a headshot of the person that wrote it. Like this blog byline — you are reading now — by Alena Panych in this case.
For example, our main blog features the blog post author right underneath the blog post title. And, even though it’s a single-author blog, we still have a byline on every post. In another case, who wants a passive reader? I bet no one does. So if you want to avoid passive readers, your blog site should have a call-to-action page.
This page will be helpful to increase traffic. Simply, because it can be a Call to Action (CTA) to subscribe to your newsletter — a CTA calling for some action. For example, to invite your readers to join the guests posting program and write for your blog site, a CTA for a donation drive, etc.
Or even anything else that can help boost the engagements of your overall blog site. But, always remember, you need to choose what works for you and your blog theme or brand. Last but not least, if you want more people to share your content on social media, you need to make it super easy for them to do so.
For this reason, this’s why I recommend incorporating social sharing buttons into your design. For instance, you can use floating buttons that follow you down the page. Or rather, have them on the website blog pages design sideline, before the blog content or even after the article content.
With the continuous rise of the blogging community, being competitive will help you keep up with the game. Keep in mind, that there are thousands of new blog sites made each month. So, if you want to maintain and improve the momentum you currently have with yours, your blog site pages should have what the current competition does.
Personally, I’ve seen the impact that a quality weblog design can have on its overall success firsthand. For instance, when the jmexclusives team first launched its blogging site, they were a very new player in the highly competitive digital online marketing space. Definitely, they knew that its design that would help them stand out from the competitors.
With that in mind, they put a lot of time and effort into their initial blog design. In addition, they also invested heavily in visual content, like infographics so to say. It’s this focus on design that helped this blog get noticed in the early days. Even though the blog has grown exponentially since then, the entire team still makes design a high priority for the blog.
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Not only do we do the extra mile with custom screenshots, but we also work with professional web designers to create custom-designed How-to Guides among other web resources. And, as a matter of fact, we often get comments on a weekly basis from people complimenting us on our unique blog layout and design.
That’s it! Everything you need to know about website blog pages design in detail. Just, follow my leads and you’ll see how you’ll beat your competitors in this game. But, if you’ll need more help, you can always Consult Us and let us know how we can sort you out. Likewise, feel free to share your additional thoughts or questions in our comments section.