Of course, most webmasters can create a business website design for either their brand or for their customers alike. But, only a handful of them knows how to create or design a business website that converts target leads to customers while also generating sales. To start with, a good website must have great content. It’s also regularly updated, intuitive, and easy to use.
Ideally, it should also have a good visitor-customer conversion rate. However, many businesses struggle to build and maintain a successful website. Why? Simply, because they lack the key knowledge and skills required. When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds.
And in these first few seconds, you want to make a positive impact on your audience. First of all, in order to design a business website, you must consider its key purpose first. For instance, is it for a brand, product, or service solution? Secondly, it’s also important to realize, that Business Blogging is also a key feature for millennial website designs too.
Why Design A Business Website?
On one side, your website should be designed keeping in mind your audience and should ensure that it improves user experience. Why? Simply, because it’s one of the most important aspects of your brand’s online presence. That’s why it’s important that you design it right.
On the other side, your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions. So, you can’t afford any website fails that might cause your prospects to bounce off your website. One of the biggest benefits of a good website design for your audience is that it can help them navigate the site easily.
Learn More: Why Is Web Design Important?
Whilst, the ultimate goal of anyone visiting your website is to quickly find the information that they are looking for. In nutshell, a good business website design is a must. It’s also a matter that should not be taken lightly. A well-designed website can help you form a good impression on your prospective customers.
It can also help you nurture your leads and get more conversions. But, more importantly, it provides a good user experience. As well as helping your website visitors access and navigate your website with ease. Below are the key business website design elements to consider.
- Landing Page
- Product Page
- Blogging Page
- Tags & Categories
From the list above, you can see that; in order to design a business website, you’ll need to include these tools. Whether it’s just a business, a brand, a product, or a service solutions website. For one thing, when it comes to Web SEO, they’ll all rely on each other to deliver you tangible results.
Now that we’ve answered the question of “web design benefits,” it’s time to dive into the specific details that should be included on your web pages.
What Is A Landing Page?
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). It’s this focus that makes landing pages the best option for business website design.
Especially, for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. Most landing pages exist after various website prospects. For instance, at the top of the funnel click a link in an ad, email, or anywhere else on the web.
It’s where the conversion (like a purchase, signup, or registration) will take place. That said, in this article, you’ll be able to see the key difference between a Homepage and a Landing Page. As well as why Landing Pages are so freakin’ good at converting.
What Is A Product Page?
In the simplest form, a product page is a page on a website that describes a particular product or service. This can include specific specs and features, and it may also provide information about the manufacturer and brand. At its forefront is contextual web text.
Whereby, web text is the standard way of displaying this pertinent information. However, many companies are also finding more innovative methods of showcasing these facts. Including product or service videos, as well as user-based demos.
When you’re trying to understand the answer to “what is a product page,” you should consider that the page is intended to do much more than inform. Rather, the product page should play a role in convincing your customer to make a purchase.
Therefore, you’ll want to fill your page with motivating, convincing text, and you should top it off with a strong call to action button. Overall, anything that you can add to this page to convince customers to buy is worthwhile.
Again, it’s easiest if you think of this page as a brochure or an encyclopedia. Since it solely focuses on one particular product. You can read and learn more in detail about What is Product Page?
What Is Business Blogging?
Another great element of a good business website design is Business Blogging. Furthermore, a good business blogging site is as essential as the marketing business provided by web platforms such as the yellowpages. And generally speaking, during the business blogging process, there are a variety of factors and aspects to consider.
Including, the type of business, products, the audience, target market, services, solutions support, etc. In that case, clear illustrations, articles, blogs, posters, and banners provide a lucrative presence of the brand and or products online. It’s also important to realize, not all businesses and brands require such an effort when it comes to their online digital marketing strategy.
For one thing, the type of businesses may already have a vibrant reputation and presence through other mediums requiring little or no blogging. However, it is important to note that; business blogging has been an evolving media way more quickly.
And as a matter of fact, much of the information you’ll find online is simply outdated. Even if it was technically correct and or true a few years ago. Therefore, it’s important that you consider having a good and proactive business blog for your target customers and relevant lead audience (learn more).
What Are Tags & Categories?
Lastly, a good business website design must also include the key elements in blogging which are Tags & Categories. And as an example, Tags & Categories in many CMS Editors like WordPress are tools that you will always find in the right sidebar when writing or editing a post.
But there’s more to the topic than just that. Simply, because they have much more significance when it comes to the content organization on your site, as well as SEO. In simple terms, Categories are the most general method of grouping content on a WordPress site.
A category symbolizes a topic or a group of topics that are connected to one another in some way. Sometimes, a post can belong to many categories at the same time. However, it’s perhaps not the best idea to assign more than 2-3 categories to one post.
Learn More: Tags & Categories | WordPress SEO Master Best Practices
The point here is to have your content neatly organized in a way that makes accessing it easier for the reader. By the same token, Tags are a great mechanism if you want to identify a piece of content by some specific keywords. Simply, pick a few words that describe a given post the best.
The main difference between categories and tags is the way you use them. In a way, categories are meant to indicate the genre of the post, so to speak. Tags, on the other hand, go much more in-depth and indicate the individual things that the post talks about.
How To Create An Effective Business Website Design
In other words, it’s important to include every important detail of the product, even if the feature or spec doesn’t seem all that important.
Just remember: any information that convinces a customer to pull the trigger on a purchase is important. A clever way of assuring that your product page is efficient is to include information like how the product works. Or even how the product was made/produced, as well as the best practices for using the product.
I’ve heard that the most profitable swimming pool maintenance company in America is not run by a ruthless, corporate company, but by an unassuming guy who answered every conceivable question that his target customers had about swimming pool maintenance on his website’s FAQ page.
Related Topic: Online Writing | 5 Ways to Start Making Money Blogging
Perse, it’s a great strategy and one that every business should deploy for their website. Web visitors are primarily hunters. They hunt for information, and if you don’t give them what they need, they’ll go elsewhere. Put yourself in your potential customer’s shoes and try to answer every question
Particularly, those that they could possibly have about your product or service. And by so doing, you already put them at ease. As a result, you’ll build up trust in your brand and set up yourself as the expert in your field. That will help you win customers.
And also, I believe this is way more effective than the blatant key terms and tactics like, BUY! BUY! BUY! Tactics deployed on some business websites. Nobody likes the hard sell, so why scare away your potential customers by using such tactics? Below are more tactics to consider.
1. Good Website Sales = Good Copywriting Strategy
Out of experience, when it comes to the Internet Web, content is king. And quality content is the reason why websites get repeat visitors, and ultimately customers.
According to last year’s report by BBC, I noted that spelling mistakes were costing businesses millions in lost sales. By all means, you wouldn’t trust a website with lots of typos and stale content either. Neither would your target customers.
For beginner content creators, copywriting isn’t just about checking spelling mistakes. And as such, it’s mandatory for a good copywriter to have a firm understanding of your overall business goals. In order to craft the content needed to meet those needs and reel in your target customers.
So, to stay ahead of your competitors, you’ll need to invest in quality copywriters for your business website – they’re worth it.
2. Your Brand Image, Colour, and Layout
Talking about your brand image, your website is a reflection of your brand and everything that it stands for. It is usually one of the first things people look at to get to know a brand and therefore helps form the first impression.
That’s why you should consider business website design elements, like colors, fonts, images, etc. They all form your brand identity. But, you need to select those elements carefully and keep them consistent across your website.
Likewise, if you already have some brand colors that align with your logo and other brand identity elements, then you should use those on your website as well. However, if you’re starting from scratch, then you can use this study to understand color associations.
Learn More: Squarespace | The No #1 Site Builder for Small Businesses
For example, if you want to associate your brand with trust, then you should use the color blue. And, if you want consumers to think that your brand produces high-quality products, then the color black can help you form that image.
Similarly, depending on what brand associations you want to form, you can select your brand colors. You can then select colors that evoke certain emotions or thoughts in people. For example, blue is the color most associated with trust and black with quality.
As a rule of thumb, keep your layout simple, clean, and designed in a way that draws attention to the most important parts. Also, the number of menu options or the elements in a drop-down menu should be determined based on your audience preferences.
You can experiment with a few different layouts and conduct split testing to understand what works best with your audience.
3. Your Website Fonts, Typography, and Accessibility
Technically, the general rule for selecting a font is that it should be easy to read and clearly visible on the background color that you selected. However, the actual selection should depend on your audience. On one hand, younger people, for example, often prefer more fun and stylish fonts.
On the other hand, older people might prefer clean and simple ones that are easier to read. Your font should also reflect your brand personality and whether you want to look professional or fun and youthful. You should also design your website in a way that makes it accessible to all.
It will not only make the experience better for your audience but is also required by law. This means designing your website so that people with disabilities can also access it. However, this is easier said than done! Bearing in mind, most website designers and agencies are not even aware of this, let alone able to design an accessible website.
accessiBe: The #1 Automated Web Accessibility Solution for ADA & WCAG Compliance
So, whether you build your website yourself or use a web design agency, make sure that you design an accessible website. While this can be extremely challenging, you can make the most of solutions like accessiBe to simplify the whole process.
The company provides you with a code, which you can install on your website. So that your website will instantly display an accessible interface. The accessiBe AI also scans and analyzes your website to ensure that it complies with all accessibility-related laws (ADA, WCAG, Section 508) in just 48 hours.
This will help you avoid any accessibility-related lawsuits, (yes that’s a thing), and include a larger number of people in your audience.
4. Consider Your Overall Website Navigation
By all means, your website design should make the whole process of navigation easier than any other. As well as help visitors navigate your website without getting lost.
Keep in mind, that the more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action. A good website design should aim to provide the best user experience, which ultimately translates into conversions.
And, all of that can be done right from the homepage. No messy drop-down menus, no page hierarchies, just a clean and simple all-you-need-to-know-you-find-it-here kind of design. So, if you are looking for website designers to create your website, vet them well first.
It’s also important to ensure that they are capable of designing user-friendly and accessible websites. Above all, if you already have a website, you can always conduct a site audit and make sure it’s well optimized. In order to provide a better user experience and to improve accessibility.
5. Create a Website that is Well Optimized for Search Engines
Unfortunately, the greatest website in the world is no good to anyone if it can’t be found. In that case, Search Engine Optimization (SEO) is the process of optimizing your website for SERP. So that it comes up in search engine results for certain keywords.
The better optimized your website is, the higher up your search engine ranking will be. There are some easy – and free – steps you can take to optimize your website. So that it shows up in search engine rankings for your target customers.
Consider the following:
First, research the keywords you want to rank highly in search engines for. Google Adwords’ Keyword Tool is a great way of doing this. Use those keywords in your content, but exercise restraint. Since you don’t want to stuff your content with the same keyword 200 times on a 350-word web page.
Because it makes for a bad reading experience for your target customers. In reality, Keyword Stuffing could also get you penalized by Google – and you don’t want that. Links are considered currency on the web. So, try getting links to your website in good content on high-ranking websites.
Links to your site are known as backlinks and are at their most valuable when you include the keywords in a natural way. This is because it tells search engines that your website is trusted, which makes them more likely to push you up the search rankings, meaning your site will appear higher in a keyword search.
In short, search engines love fresh content, and so do website visitors. If you haven’t got the time or inclination to do this, then outsource it.
The easiest way to keep your content fresh is by having a blog on your website. It’s a great way of communicating with your customers, building up an audience, increasing traffic to your website, and generally making a name for yourself in your industry. It’s also great for your SEO.
Navigation and usability matter – so keep it simple. Bad navigation and information architecture (the way you structure your content) can cost you lost sales. So, keep it simple and intuitive – it works. Online is great, but website visitors like humans too.
Ultimately, your customers are human, not virtual, so make sure your contact details are clearly visible on every page of your website.
Related Useful Topics:
- What Is Keyword Density? How to Use the Keywords Right
- The Search Engine Results Page | How Do You Get On SERPs?
- Google Keyword Planner | Get More Organic SERPs Traffic
- A Keyword Density Checker Tool to Edit Stuffed Site Terms!
- Blog SEO | How to Increase Website Rank with Categories
Finally, if you need help creating your dream website, you can either Contact Us or Call Us today at +254 724 944456 to speak with one of our strategists. Likewise, you can also share your additional thoughts, suggestions, contributions, or even questions in our comments section below.