As I mentioned earlier, if you’re looking for a useful website links management companion tool, then Raven Tools is a very great software to start. Bearing in mind, the best strategy to stay ahead in terms of web content queries and search results data is by using Keyword Rank Tracking as a starting field.
Raven Tools is a cloud-based digital marketing platform with a complete set of SEO audit and automated reporting tools for web marketing. It’s trusted by thousands of agencies, in-house marketers, and media companies worldwide.
The original SEO platform comes in handy in so many ways. For instance, you can use the Platform’s Grey TickCreate to share white-labeled SEO reports. Or even the Grey TickUtilize for rank tracking, auditing, and backlink research tools. Whilst, Grey TickIntegrate is for Google Analytics and Search-Console metrics. So, what does links management entail?
What Is Website Backlink Management?
Given how critical links are to your site’s SEO, it’s wise to have a clear and clean approach towards your website links management strategy. And just as authoritative content helps you to rank for relevant keywords, backlinks also reassure the search engine of page authority.
It comes as no surprise, then, how much focus some SEO webmasters put into building and managing their external link portfolios. So, in simple terms, when it comes to SEO audit, backlink management is a method or a way that helps you track and organize your site backlinks with tools like Monitor Backlinks.
Therefore, if you’re struggling to get more visitors to your site, the answer might just lie in this free report! And, when we think of links, we, mostly, refer to references within a page’s copy that, when clicked, open another relevant resource. Like this link to a page explaining what are backlinks, for example.
But, there is more to links than that! Granted, text links, wrapped in the <a href> tag in the HTML code are the most common. However, your link profile can contain other types of links as well.
Consider the following:
- Image Links: Images on their own tell Google nothing about the link or the page. But, if an image is used as a link, the search engine will use the text in ALT and TITLE tags.
- Dofollow Links: Links that allow Google and other search engines to point back to your website or blog.
- Nofollow Links: The “nofollow” attribute on a link tells crawlers not to follow the link, and focus on other pages in the site’s architecture instead.
More often, when it comes to links, if done well, they can also send authority to your site. That’s why, in order to understand the context of the link, image links are so necessary. And in this case, each tag will work much like an anchor text for the link.
More so, when it comes to external links, the “nofollow” attribute tells the search engine not to pass any link equity to the linked page. While reducing the impact of the link on its authority. That said, the search engine also announced that it is using nofollow links as a hint regarding the site’s authority.
Why Is Website Links Management Important?
Website Links Management is all about the ability to organize, edit, analyze and have complete control over all the links your web business shares – no matter how big or small your company is. Not forgetting, backlinks are a very important asset to any web-based business.
One thing is for sure, their skeleton allows you to connect your brand with the online world. So, it’s very essential that you’re in control of them. A solid website links management presents you with the opportunity to protect your brand and optimize your marketing.
More so, between social media sharing, email marketing, customer support, admin, and internal communications. And now that you probably don’t even have a ballpark estimate of how many links you create or share each year. In that case, that’s where a central website links management tool comes in.
May it be improved collaboration and tracking to safeguard your brand against a PR crisis, or even to find out why you need to take back control of your links. Such a tool is very essential to every knowing webmaster. A Site Auditor Tool like the one from Raven Tools quickly analyzes your website to find all of the desktop and mobile SEO issues.
More so, that may be keeping your site from ranking on search engines like Google, Bing, and Yahoo. That said, you can see all the Benefits of Link management in detail before we move on.
How Building Solid Relationships Relates To Quality Marketing
The first step to the ranking is fixing what’s slowing you down. Find it. Fix it. Start Ranking. After crawling all of your web pages a detailed report is generated with a site health score out of 100. All on-page technical site problems and optimization opportunities are then generated by order of severity.
You don’t care to fix something, right? Well, you can hide the findings. Want an easy way to manage the fixes? The website auditor generates your results as a checklist that can be marked off as you go. Not an SEO guru, as well?
Don’t worry, if you don’t know how to fix the issues the Raven Tools give you the ability to share all your results. Many businesses use this to share their audits with their webmasters, SEO. Or rather, just with social webs like Facebook and Twitter. You can even automate the reports.
Website Auditor Tool: Diagnose website issues and improve the visibility of your site
Everything, really. How do we bring attention to our websites and businesses? By acquiring links from other websites to boost our online visibility. Raven’s link management tools can help keep your organized doing that.
And, through building links in an organized way, we’re doing something far more important: we’re building relationships that will pay off for years to come. Link building has been around forever. Once it might’ve been known as a black-hat tactic to game the Google of yore into ranking higher for your keywords of choice.
But in the new animal-based search engine reality we live in today, link building is a fantastic way to acquire mentions of your website and brand on highly authoritative, relevant websites. Some of you may know this as PR. I just know it as some of the best marketing you can do.
Key Tools To Use In Website Links Management Strategy
Starting a digital marketing campaign is simpler than keeping a track of it. Things getting complicated are a normal thing especially when you are working for clients. But, even reviewing your work is also a very critical part of your business.
In reality, according to a recent interview, most online digital marketers always look for the most efficient, easy, and efficient way at all times. Especially, in order to measure data, and more so, since keeping all the record data is no child’s play.
When it comes to website links management, you’ll require a few tools for this task. In fact, you’ll need to juggle from one account to another in order to compile all the information. As such, it’s very tough to get a one-stop software for all the research, but Raven Tools are much closer.
To be very precise Raven tools is an SEO tool, which offers you many ways to track research and optimize your Search Engine Optimization campaign. Yes! You read it right to optimize your Search Engine Optimization.
This tool is completely an online phenomenon; you can use it anytime from anywhere all you need is an internet connection and track your ad campaigns. According to an interview with the Searchbrothers, Raven tools have an abundance of features and tools.
Particularly, in order to help you manage your SEO and PPC operations, social media marketing, content marketing, email campaigns, and all online and offline happenings. You can manage the entire team, and assign tasks to team members also review their performance.
It would be productive to learn how to use Raven Tools for your own website and business clients. Whilst, making it the best SEO optimization software in this decade. It makes it very simple to kidnap all the data of clients in one place.
Methods To Get Started With Backlinks Management
On one side, with Raven Tools, you can really put together all your social networking campaigns. Like Google Adwords, Facebook, Twitter, LinkedIn, and YouTube. Surprisingly, you can even manage every aspect of your campaign through Raven Tools — more on that later on.
On the other side, Rank Signals is another free backlink checker that provides plenty of useful information. That’s in addition to providing the number of external links. The tool also shows how many followers the site has on social media, its Alexa traffic rank, and its page rank. So, how do you go about building great links to your website?
Step #1: Research
The question to ask yourself here is; what kind of websites do you want to discover? Well, to make sure they’re high quality, look for sites that are:
- Highly authoritative: These people know their stuff and are worthy of building a relationship with.
- Seen as trustworthy: Would you want to have a link on a website that was full of links and other spam?
- Sites you want to be associated with?: Much along the lines of authoritative and trustworthy, one of the biggest things to keep in mind when you are researching websites to build relationships with.
- Popular with competitors: Who’s linking to your competitors? You probably want them linking to you too.
Tools in Raven that can help:
Step #2: Outreach
Use your research to cultivate a list of high-quality websites with whom to start building relationships.
- Connect with website owners via social media: An easy way to begin a conversation and start cultivating a relationship.
- Organize your outreach: Use the CRM to not only keep track of all of your messaging and other outreach, but organize all of the potential relationship’s contact information, and any other notes you want to leave about the person.
- Manage the outreach: Remember the end game: a link on a great website and a relationship with the site owner. Be sure to connect the dots between the person and the website they own.
- Share the load: If you have a team, distribute the load on who to reach out to by assigning tasks.
Tools in Raven that can help:
Step #3: Organize
What do I need to know about the potential link and relationship I’m working on?
- Date of the first outreach
- Date of follow-up: You never want to be too forward or needy.
- Type of link requested or acquired: Are you writing a guest post? Did you comment on a blog? Did the link happen organically?
- Website domain: Yeah, you might need that one.
- Website owner’s contact info: Can’t build a relationship if you can’t get in touch with them.
- Conversation notes: If you’re talking to a ton of people, keeping detailed notes on the conversations you’re having will save you from a world of embarrassment later. Trust me.
Tools in Raven that can help: All Link Manager, all the time.
Step #4: Follow up
Once you’ve done your research, performed your outreach, organized all the data, hopefully, you’ll have heard back from some site owners. And this will be well on your way to building great relationships with them.
If so, make sure you are constantly maintaining your information. Every conversation you have, every step of the link-building process (requesting links, to active links to even inactive links). The more information you have, the more you need to organize and maintain it.
Tools in Raven that can help: Make sure to make liberal use of the custom link types and statuses within the Link Manager to really customize the data you need to organize. Make the Link Manager work just for you.
Step #5: Report
Proving our worth to our boss or client is one of the biggest struggles as marketers we all normally have. And, while the end game of traffic and conversions is somewhat apparent, the question is; how do we get there?
Well, acquiring mentions and the relationships that come along with that take time. For sure, it can be hard to quantify that time to those paying the bills. But, the good news is; you’ll have kept track of all of your data and organized it within the Link Manager.
And, as such, it’s very simple to produce a branded, PDF report of all of the links and relationships you’ve been working on. Anything from a simple report to just show a quick look at your work. Downright to a more detailed report covering specifics.
Such as exact domains where your link lives, even a screenshot of that link right on the page. To be more clear, Raven’s Report Wizard makes wrapping all this up into a professionally branded report as simple as drag-and-drop.
While it can be time-consuming, link building is a wonderful way to bring visibility to your online presence. Just follow these few simple steps to build solid relationships, and you’ll reap the rewards for years to come.
Step #6: Start Spying Links
In this case, Link Spy is among Raven Tools that help you find top-quality links based on those websites that are already ranking for your focus keywords. These are certainly interesting link-building steps. But the question is;– will people really follow the right steps?
Of course, it’s just easier to do things wrong and then cry later when things go wrong. Sad, but that happens… a lot! Likewise, it’s also true; that we can’t make everyone build links the right (ethical, responsible) way. But, we all still need to try, right?
Uniquely, Raven Tools helps transform their SEO into a measurable marketing channel. Offering competitive analysis features, including rank tracking, competitor research, keyword research, backlink research, website audit tools, etc.
Likewise, it also provides SEOs and web marketers with easy reporting tools to efficiently acquire and track important metrics for SEO (Search Engine Optimization) too. All you need to do in order to stay ahead is consider utilizing its Links Spying Tools even if it’s today.
Step #7: Start Acquiring Backlinks
First of all, if you want your site to gain more visibility in searches, you’ve got to know how to analyze the site’s backlink profile. And then use various tactics to acquire new inbound links.
If your site gets penalized by Google, you need to know how to analyze the backlinks. You should also be able to diagnose the problems and fix them if you want to recover from the Google penalty.
Secondly, backlinks aren’t just important for SEO – they’re a valuable source of referral traffic. If you’re building the right kind of backlinks, make sure they’re coming from relevant sites with high traffic. So that the users of the other sites are likely to click through to your website.
In addition to that, your site backlinks also help with brand building. And as you acquire links on other sites, the users of those sites are exposed to your brand. Whereby, those links help you get discovered by new users. Helping you become more well known as an authority in your particular area.
But, you should keep in mind that, it’s incredibly difficult to acquire links in a vacuum. No one’s going to link to you if you don’t have amazing content. And many times you’ll have to do outreach to expose other sites to your content.
Although there are several moving pieces, at the simplest level, it’s helpful to have the right mindset. That’s why you’ll need to earn links, and not just build them. Again, let’s go back to the idea that links are votes of popularity.
As an example, think back to high school — no one will give you popularity votes if you’re boring. Or even if you sit all by yourself off in the corner at lunch every day. Successful link building depends on having an awesome site. With great content, and a solid SEO strategy as a foundation.
Step #8: Check Out Your Competition
Besides Raven Tools, there are other Backlink Checker Tools that you can utilize. More so, in order to make your website links management journey complete. And, as I have mentioned many times there before, web content audit is very important for SEO.
On the other hand, it’s even a greater way to get quality backlinks to your site in order to raise your webpages rank. As well as get more visibility in SERPs (Search Engine Result Pages) like Google, Bing, or Yahoo. But, how do you get there?
Well, one way to get better backlinks is to check out your competition — to see where they are getting their links. Notably, there are many tools on the market to do just that. Whereby, you can easily find out what backlinks your competition has.
Not forgetting, there are even both free and paid options to help you spy on your competition. That said, below are some of my best picks for the topmost backlink checker tools:
Consider the following:
Apart from the above-mentioned tools, the Google Search Console is also part of the Webmaster Tools that the search giant (Google) provides. Bearing in mind, under the Search Console, you can check out “Links to Your Site” under the “Search Traffic” section.
And while there, you’ll be able to see the total links to your site. As well as your most linked content, the sites that link to you the most, and the anchor text used. Meaning, you can only use the Search Console to check out links on your own site.
Moreover, it’s an important resource that offers up-to-date information right from the source. Whilst, allowing webmasters to check indexing status and optimize visibility of their websites alike.
Step #9: Rank Higher On SERPs
By all means, although there are many SERP and Ranking Signal Tools as of today, Google still stands strong on top of them all. And, as such, it’s always good to focus most of your website links management and SEO ranking strategy efforts there.
Whilst, keeping in mind, with the amount of information available on the web, finding what you need would be nearly impossible without some help sorting through it. That’s why tools such as Google Ranking Systems are designed to do just that.
Considerably, they help you sort through hundreds of billions of web pages in their Search index. More so, in order to find the most relevant, useful results in a fraction of a second. And then, present them in a way that helps web users find what they’re looking for.
Technically, all these Ranking Signal Tools and Systems are made up of not one, but a whole series of algorithms. For instance, in order to give you the most useful information, Search algorithms look at many factors.
Such factors include;
- the words of your query,
- relevance and usability of pages,
- the expertise of sources,
- your location and settings, etc.
But, the weight applied to each factor varies depending on the nature of your query. For example, the freshness of the content plays a bigger role in answering queries about current news topics — than it does about dictionary definitions.
Step #10: Follow All-New SERP Guidelines
In order to help ensure Search algorithms meet high standards of relevance and quality, SERP tools have a rigorous process to follow. That involves both live tests — as well as thousands of trained external Search Quality Raters from around the world.
Equally important, these Quality Raters follow strict guidelines that define the overall SERPs goal for Search algorithms. And, whenever ready, they are publicly available for anyone to see. That said, if you want to rank higher in Google SERPs, you’ll need to look at a few things.
Consider the following steps:
- #1: Improve Your On-Site SEO
- #2: Add LSI Keywords To Your Page
- #3: Monitor Your Technical SEO
- #4: Match Your Content to Search Intent
- #5: Reduce Your Bounce Rate
- #6: Find Even Keywords to Target
- #7: Publish Insanely High-Quality Content
- #8: Build Backlinks to Your Site
- #9: Track and Monitor Your Results
- #10: Boost Your Click-Through-Rate
- #11: Use Internal Linking
Web Search has changed over the years to meet the evolving needs and expectations of the people who use SERPs. From innovations like Google Knowledge Graph to updates on ranking algorithms that ensure we’re all continuing to highlight relevant content. The goal is always to improve the usefulness of your search results query.
And now that you know what it takes to build a strong website links management strategy, it’s time you wear your hat and get started. Let us know the best methods or tools you’ll use to get there in our comments section. But, if you’ll need more support, you can Contact Us and let us know how we can sort you out.
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