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13 Ways To Make Your Website More Visible On Google SERPs

This year and beyond, having a business website visible on Google and other SERPs is exceptionally important for every company, startup, or organization. However, one cannot survive in the business space just by creating a website. In order to get maximum output from your website, you also need to get visible on Google which is quite challenging.

So, in this article, I’ll take you through 15 unknown techniques and tips that will help you in getting your site visible on Google in no time. Whilst, bearing in mind, having a website is an absolute must for any business, especially in a world where everything’s going digital. But, getting your website noticed on Google is another matter, and not always easy.

For beginners, as you may or may not be aware, Google is the biggest game in town when it comes to getting your website noticed. That said, let’s learn how to increase your website’s visibility in Google’s all-important search rankings. As well as get noticed on the other SERPs in general as a result too.

Ways To Make Your Website More Visible On Google SERPs

In the first place, the basic step is to make sure that your overall website can actually appear on Google. What this means is, to make sure it’s set to allow indexing. This will look different depending on the website builder or CMS you’re using, but the good news is, most of them will make it VERY clear if you’re not set to index.

But, even if your site is being indexed, every so often, you might find a page that is not indexing. There are a few tools that can help with this. Google Search Console can diagnose indexation errors. You can also look right in your CMS. For example, in WordPress, using the AIOSEO or Yoast plugin, there’s a setting that will offer you the best options.

It will say something like: ”Allow search engines to show this post in search results.” As an example, writing keyword-relevant ads with high-quality scores is one thing. But, you also need to consider the role that the likes of On-Page SEO and Off-Page SEO essentially play in your overall content SEO audit strategy — that’s if you want to get noticed by the bots.

Alright, now that that’s out of the way, let’s talk about how to not just get on Google, but how to be visible on all the main SERPS (Search Engine Result Pages) at large. On that note, below are a few basic ways that can help you get there much more quickly and easily.

1. Target More Specific Keywords

Technically, most SERPs like Google don’t just notice good websites. Instead, they notice relevant website pages that are best suited for specific searches. Keywords are the backbone of every SEO strategy. Without keywords, you cannot think of increase the visibility of your site on Google. Essentially, most search engine crawling bots play a very important role.

Consider SERPs such as those by Google, Bing, Yandex, and the like — they look for specific keywords in content, title, URLs, and heading tags to understand the context of the content. This means, that better usage of keywords can significantly impact your search engine visibility. After all, this is where most website owners fail and regret it later.

As such, they don’t know how to target SEO keywords correctly. You should try to make sure each page of your website clearly targets a specific topic. That means using Keyword Research Tools for conducting in-depth to find high-volume, relevant keywords, and incorporating those keywords on your page and in your website meta tags.

The more specific and targeted the topic, the greater the opportunity each page has to show up on the first page of Google and get noticed. Generally, there are two different kinds of keywords. Long-tail keywords and short-tail keywords.

Some examples of long tail keywords:

When you are starting with a new website, you must target long-tail keywords as they are less competitive and easy to rank. Short-tail is highly competitive and it may take some time for a website to rank for those keywords. So, the thumb rule is to use long-tail keywords as much as possible. Once your website has built authority then go can go with short tail keywords.

2. Make Your Website Easy To Crawl For Google

Google is constantly crawling billions of web pages every day and adding those to its index. Hence, the easier you make it for Google to crawl and index your site, the better will be your website’s visibility on SERP. In order to do so, you need to create a sitemap and submit it to the Google search console tool.

You can use the XML sitemap generator tool to create one for your site. If you are using CMS like WordPress then you can generate it via the Yoast SEO Plugin per se. Once you have created the sitemap, then submit it to the Google search console. Available picture compressing software allows for improved image quality.

You may have to spend a lot of time or money, but every second you save is well worth it. A cheap, low-quality shared hosting package may also cause slow page loads. The need to switch to a more expensive plan becomes apparent if your page speed score is 90 or above across most criteria.

3. Create More Pages And Engaging Post Content

I already said that creating a website and not working on it will not take you anywhere. Google does not crawl website which remains static for a long time. That’s why you need to regularly publish content and blog posts on your site. This will improve your crawl budget and the Google bot will constantly crawl and index your site.

According to research done by Hubspot,  blog posting frequency is directly proportional to the number of customers acquired. Apart from this, publishing more content will also help you in generating more sales, leads, traffic, and a lot more. As aforementioned, you need to know how to use keywords effectively in today’s search engine environment.

It should be done at the outset of any marketing plan, but it should also be revisited periodically. You must be aware of the most recent figures since they constantly change. Enter your business’s niche and geographic region into the Google Keyword Planner. The application will tell you how often your keywords are searched and how much competition there is.

Find as many keywords linked to your organization with minimal competition. Once you have nailed down the appropriate phrases, jot them down verbatim. Any changes to the detected keywords will damage the optimization. Put these terms to use in any future SEO campaigns.

4. Get Active On Social Media And Online Directories

If you have created a new website then it would be difficult for you to increase its visibility on Google. So, if you want your site to get noticed by Google then start using online directories and profile creation sites. 

There are tons of such websites where you can create a business profile and submit the info related to your site. Such listings will make your site more visible in the eyes of Google. To start with you can create your profile on:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Yellow Pages
  • Hotfrog
  • Justdial
  • Local Guides
  • …and more…

Apart from this, you must also list your site on Google My Business which helps you in rankings on Google local listings. The next thing is to get Google verification for your business. Google crawls web pages and tries to discover your site by depending on factors like how easy your site is to read and crawl.

So, if you want to make it easy for Google to crawl and index your site then create Google My Business account now.

How to create your account:
  • Create my business account.
  • Find your business on Google maps
  • Claim your account.

See, it’s very simple! The final step required you to get a verification code via email and enter that code on Google My Business. Once you have verified your business on Google My Business then you’ll be able to optimize your profile for better visibility and reach. If you optimize your profile correctly then you can also good amount of organic traffic via Google.

5. Use Eye-Catchy Topic Titles And Meta Tags

In this case, your website blog page design, topic titles, and meta tags are the two most important elements of on-page SEO. Both of them help Google in better crawling and identifying the context of your web page or content. Hence, you must create effective meta and title tags to get it noticed by Google. 

Having a good title and meta tag will not only help you in getting better visibility but will also improve your CTRs. Check out these two blog post title topics with focus terms that are compelling enough: 

Apart from this, you should also, keep in mind, a few other things while creating title topics and meta tags.

Consider the following:
  • Include keywords in the title and meta tags
  • Keep the character limit in mind.
  • Make it clickable.
  • Don’t use clickbait titles.

Similarly, when it comes to increasing visibility on Google, nothing beats the power of quality content. High-quality content beats all and has the capability to take your site to the next level. While creating content for a website, make sure to create it a bit longer. According to research done by Backlinko, long content gets better ranking and visibility on search engines.

It also gets maximum social shares and engagements. So, the next time you create content for your site, make sure to make it at least 2000 words long.

6. Work With Other Key Industry Bloggers And Post On Social Media

If you want to take your website to the next level then start working with bloggers and influencers in your niche. You can either do a guest post on a high authority website or invite any blogger to contribute an article on your site. You can also ask them to get featured in their round-up post, social media post, or review post with a link to your site.

If you do this on a consistent basis then your site will become authoritative soon. Whatever approach you take, make sure to offer something of equal value to bloggers or influencers. Look for partnership and collaboration opportunities that may create win-win situations for both. The next way to make your website more visible on Google is by posting on social media.

More than 3 billion people use various social media networking sites — Facebook alone has 2 billion+ active users. Hence, by high-quality website content writing and posting on social media, you can also increase your visibility on search engines. Although it will not directly help you in improving your rankings it will create buzz and engagement for your site.

You may attract people to read your posts by urging them to read your blog, merchandise, and social media. If you optimize for your present audience, more organic visitors will convert. You know the kind of offer your target market would like and how to present it.

7. Improve Your Website Speed And Optimize Images

I already mentioned that site speed is now a ranking factor and Google has made it official. And, there’s some proof of that! However, website speed is a ranking factor only for mobile searches. In my opinion, it will soon become a ranking factor for desktop searches as well. Hence, make sure that your site gets loaded within a specified time.

In general, every site should load under 3 seconds. If your site takes too much time to load then you’ll not only lose rankings but also sales and conversions. The next thing is to also optimize your images to increase the loading performance efficiency.  Whereby, image optimization is the process of ensuring that the images on your site do not slow.

Since the site speed is now a ranking factor and images have a huge role to play in it, you need to optimize all your site images. As a webmaster or even a web-based business owner, there are two main reasons to optimize your images.

Consider the following key reasons:
  • First, it helps you to get a better ranking on image search results
  • Secondly, it does not slow down your website
Follow these 5 tips to optimize your site images:
  • Select the proper file type: PNG is the best.
  • Image name: Include keywords in it and avoid special characters.
  • Alt tags: Include keywords in it and avoid special characters.
  • Image sitemap: Create an image sitemap and submit it on the Google search console.
  • Compress image:

It’s annoying for users to have to wait around for a website to load. Average website visitors depart after 5 seconds, and the number grows with each successive second. A website’s loading speed is the foundation of a positive user experience. Your SEO may suffer if you don’t improve web design, as it’s a Google ranking criterion.

Use a free online tool to test your site’s performance and spot slowdowns. Your site will be assessed, all HTTP requests classified, and trouble areas highlighted. CMS-powered websites often have large, poorly optimized image files and no CDN (like Cloudflare) or page caching. You may install CMS plugins or extensions to handle compression, caching, and CDN.

8. Increase Organic Traffic For Your Overall Website 

On average, a company will allocate one percent of its annual sales to advertising. With annual sales of $1,000,000, you might afford to spend $10,000 on marketing. More money is spent on advertisements in specific sectors than in others, such as retail. However, SEO is a cost-free method of attracting organic visitors.

The cost of content creation and promotion is more than that of pay-per-click advertising but still manageable. Comparing organic search and paid close marketing rates is enlightening. Nearly 15% of search traffic comes from organic sources at the end of the day, while just 2% comes from sponsored search.

Spend time and money as needed to increase your site’s organic traffic. Although the process might be more time-consuming, the final product would be more valuable. Also, you wouldn’t want folks to visit your website, look around for a while, and then click away. Instead, you should aim to leave an impression that will make people want to come back.

To master conversion optimization, you must first master the user experience. Find out whether people are scrolling down the page and if they’re clicking on your Calls To Action (CTAs). For instance, with a good marketing strategy, your can benefit from your email subscribers list if they’ll have a way to get future promotions, discounts, and other incentives.

9. Utilize Paid Search Advertising Channels 

If you want quick traffic on your website and you are willing to invest some amount then try your hands on Google Adwords. Google offers paid advertisements that appear in search results on google.com with the use of Google Ads or advertisements that appear on other websites through the Display Network and Google’s AdSense program.

Google Adwords is an online advertising platform by Google that will allow you to run search and display advertisements on SERP and millions of other partnered websites with Google. Notably, Google rewards advertisers with high-Quality Scores by lowering their cost per click (CPC), helping improve ROI. Here’s how paid ads look on Google SERP:

Ways To Make Your Website More Visible On Google SERPs

Running ads on Google will surely cost money but they also convert well if optimized properly. Moreover; they’ll also help you in increasing your website traffic quickly. When you have high-quality Scores, your ads will display more often, in better positions on the SERP — the top vs. the bottom of the page — this enables you to get more clicks.

As well as more lead conversions without having to raise your bids. The Answer to the cost of Google ads varies based on a number of factors. Including how comprehensive your keywords are, your geographic location, the quality of your advertising campaign, and some other minor factors.

10. Try To Build Backlinks From Other Leading Websites

Before asking for juicy links from others, try to rewrite and content SEO audit first. Your choice of words on your website is more crucial than you may imagine. While layout, pictures, usability, and load time are all important, words are what ultimately convey your idea. And, although words are the simplest thing to alter, they can also be the most powerful.

Things to remember:
  • Repeatedly, case studies demonstrate the efficacy of online copy.
  • An increase in sales of 97 percent was seen when a single word was added to the headline.
  • Take your time with what you have written.
  • Your pages’ content should serve as a logical roadmap leading the reader to the desired call to action.
  • Knowing your audience and online writing basics is crucial.
  • You can’t construct an in-text trip without understanding people’s problems, wants, and uncertainties.
  • After detecting inadequate website language, you may ideate and test a new language.

Moving on, if you ask me which is the top most factor that makes your site visible on Google then I’ll say its backlinks. Suffice it to say, backlinks are nothing but hypertext links that one website links to another website. The website which gets backlinks tends to rank higher on Google, get more traffic, and link juice as well.

In fact, backlinks are some of the topmost ranking factors for SERPs like Google, Bing, Yahoo, Yandex, and the like. Hence, make sure that you start building links from day one. There are a few best tips on link-building.

They include:

These link-building techniques still work today and I personally get good results from them.

11. Utilize The Best Technical SEO Practices

A well-structured website is essential for technical SEO. Unrelated articles and blog entries cannot be called a book. A search engine-friendly site layout may assist route visitors and make Google’s job easier. Once the proper architecture has been implemented, a Technical SEO or content audit may be conducted. Thanks to the abundance of SEO resources.

One thing is for sure, doing an SEO audit is now a simple process. However, the secret is in knowing how to read and act upon the information supplied. First, make sure that the following are in order and are not broken and are then fixed.

You should make sure that:
  • Errors in the status code must be checked for and fixed
  • Verify that robots.txt is error-free. Achieve maximum efficiency if it is required
  • Use Google Search Console to make sure your site is being indexed
  • It’s time to look at things and repair the ones that need fixing
  • Eliminate any duplicate title tags, meta descriptions, and meta keywords
  • The information on your site should be reviewed. Take a look at Google Analytics’s traffic data.
  • Consider enhancing or pruning any underperforming material from the analytics data results
  • Repair inactive references. They threaten the user experience (and maybe search engine rankings)
  • Use Google Search Console to upload your sitemap’s XML file, and the like…

Remember, when Google first discovers a page, it scans the meta description and title. Google search results will also provide this information. Ensure your metadata, such as titles and meta descriptions, follow industry standards.

Meta descriptions should contain the keyword you are trying to rank for (a longtail if at all feasible) and have no more than 160 characters. Include your keyword in the meta title, and try to restrict the length of the title to 50-60 characters at most.

12. Focus On Content For Your Target Audience Per Search Intent

Realistically, quality content that informs customers is an excellent method to boost rankings. But it’s more effective with infographics and imagery-based content. Remember, the rank may go higher after using Google’s Helpful Content Update. A 500-word article that barely touches on a topic is less beneficial than a 3-000-word piece that goes in-depth.

Providing informative, in-depth, and valuable content improves your website’s SERP rankings. A content marketing strategy should include material that contributes to website optimization. As machine learning, AI, and deep learning improve, so will Google’s core algorithm. Google aims to interpret a user’s search query and provide relevant results.

And now, the introduction of search intent metrics makes keyword research and proper keyword selection more important than ever. Before spending time and effort trying to rank for a keyword, first look at the top SERP sites for that term. Any term used in a search must be relevant to the context in which it is used. Not all search terms can be optimized.

13. Design Your Website With User Experience In Mind

E-commerce and small business owners disregard site navigation and user experience. They prioritize SEO and CRO above UX design. However, a more favorable and hassle-free experience may make a huge difference. In most cases, User Experience (UX) returns anywhere from two to one hundred times the initial investment.

By improving the user experience for everyone, you can keep more of them as customers. They are repeating visitors who lead to organic conversion growth. A person’s average time on your website before leaving is essential for SEO. So, you have decided to do UX evaluations and look into customer feedback.

You will be able to pinpoint UX issues and come up with creative fixes. You may compare two-page versions by doing A/B Testing or by conducting a benchmark usability test with a sample of real users.

Summary Notes:

In nutshell, as long as you want to index new website content (more so, your weblogs), there are quite numerous ways that you can achieve that. The list above is just a few mentions of what you should consider first. I know it’s a lot to take in. But, personally, I didn’t know half this stuff when I started blogging.

With my first blog, I installed Google Analytics and that was it! Of course, back then we didn’t have as many options for improving our SEO ranking or indexing as today. As well as various self-driven and complex algorithm like it is now. For this reason, that’s why I wrote this guide on how to index new website content automatically.

Other ways to index a new website fast:

By all means, it’s so important to educate yourself on SEO and indexing when starting a new website — especially with all the competition out there. Not forgetting, it’s very possible to rank on page one and “beat the big guys”, but it takes a lot of work and research to get there. Do research on SEO best practices and double-check any new suggested techniques.

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