Image optimization is the process of reducing the size of the image as much as possible. The quality of the image will not be compromised n this process.
This means ranking the product’s image in Google and other image search engines.
Why image optimization is Essential?
If you are a blogger and content writer Don’t forget to add related images to enhance the influence of the text.
Images play an important role in better understanding your readers what you want to actually tell them. Image SEO means ranking product and decorative images with Google and other image search engines.
Recently, Google Image Search has reviewed its user interface to make it easier for users to use with new filters, attributions, and metadata.
Isn’t this proof that the most visited search engines in the world know what an image is and how it fits into the context?
Also read: How to Convert JPG to Text File
Find an SEO Friendly image for your blog.
A simple search in google and find a couple of websites providing Royalty-Free images for your blog.
Below are some top related sites.
Pixabay provides many images related to your blog post. Just find the image by putting the topic.
You can find a lot of images related to your blogs.
Unsplash is also an online platform where you can find a lot of images free of cost. There is no need to add your credit card for the free trial version.
5 effective tips to Improve Image SEO
The following points should be considered when optimizing an image:
1. Size of an image
The size of the image is the main important factor. Large images affect more image SEO ranking than small images. 300 pixels are recommended size of an image. And thumbnails can be used if a large size is available
Larger sizes also affect loading speed, which is a key ranking factor. Therefore, it should be less in size
You can also use reduce images tool for this purpose.
2. Image compression
In many cases optimizing images involves their compression.
Here are some free and easy to use tool that offers compression:
3. Image format
In blogs, the most common formats being used – are PNG, GIF, or JPG.
JPG is well-desirable for pictures and PNG is notably endorsed for pix and screenshots. Both of them maintain the size as short as possible.
4. Use picture sitemaps
Web crawlers can’t move slowly pictures that aren’t known as out specially withinside the website supply code. So, for a purpose to allow crawlers to recognize approximately unidentified pictures, you need to list their vicinity in a picture sitemap.
5. Use alt-text content and captions
Alt text content describes an image. It’s what the browser presents to customers with display screen readers.
Browsers additionally show alt textual content if there are trouble rendering images.
Here’s the HTML syntax:
<img src=”SEO.jpg” alt=”Image SEO”/>
Image SEO is very simple compared with other aspects of SEO. If you optimize the picture carefully for the user and search engine and this will be very helpful to increase the traffic to the webpage.
In short, before publishing a blog on your website ensure that all images are optimized well and followed all tips mentioned above.