Conversion Rate Optimization(CRO) or Conversion Optimization, is the systematic process of testing and optimizing your website elements. Including Call to Action (CTA) buttons, content, and website design. In order to increase the percentage of site visitors who complete the desired goal.
Short-Tail Keywords are keywords or key phrases that are broader – and usually shorter – than most recently used and specific Long-Tail Keywords. They normally have only one word or two words. Notably, they are known to get more search traffic than their more specific long-tail keywords.
Your website is one of the most important aspects of your brand’s online presence and it's important that you design it right. It's also the place where you nurture your bottom-of-the-funnel leads to get conversions. It should be designed keeping in mind your audience and should ensure that it improves user experience.
As part of an effort to increase leads and sales, B2B businesses are increasingly turning to content marketing. Content SEO audit is a process of analyzing how well your web presence relates to the best user-based content practices. It is the first step to creating an implementation plan that will have measurable results.
In terms of web content, a good Site Taxonomy SEO Audit presents content to your readers and search engines that make it accessible, findable, and purposeful. More so, by considering how the website content is classified, organized, connected, and related.
If you don’t want to use the WordPress Yoast SEO Plugin, which is the one I prefer, you can always give the All in One SEO Pack a try. The All in One SEO Pack – one of the Best WordPress SEO Plugin – allows you to easily improve your website SEO rankings at ease.
A good Social Media SEO Strategy allows you to easily monitor your brand mentions and relevant conversations, track engagements automatically, and even schedule your social posts to be published when the right people will see them. It also allows you to separate all your marketing assets by teams so that every user has access to the right content.
Your business website is an integral part of a larger marketing plan. It is therefore important to understand the role it must play. Your website is usually the cornerstone of any online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office.
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Some of the key important elements of Technical SEO include crawling, indexing, rendering, and website architecture.
If you want to Automatically Index New Website Content in SERPs (more so, weblogs), the URL Inspection Tool is the first thing to consider. Now that ranking on the first page of a SERP like Google is the goal for many businesses. But, in order to get there, you cannot take shortcuts or expect it to happen overnight.
A Digital Marketing Strategy is a plan that helps your organization attain specific goals through carefully selected marketing channels such as paid, earned, and owned media. In that case, a good Digital Marketing Strategy is a must for every web-based business.
Blog SEO is the practice of optimizing a blog's content, site architecture, and HTML code for search engines. Common tasks associated with blog SEO include on-page optimization, installing plugins, improving page loading speed, and internal linking.
Digital Online Marketing is the act of Using Marketing channels such as an email or weblog in order to reach a lead web audience. On one side, Digital is simply anything that is Electronic. While Marketing is the action or business of promoting and selling products or services to potential consumers of your product or service.
Yoast SEO Plugin is one of the most widely popular WordPress plugins around and it's easy to understand. Why? Simply, because whether you're running a personal blog or you're an SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible.