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Digital Marketing Strategy | 12 Tips & Tools To Get Started

As of today, there are just so many tools in addition to a good digital marketing strategy to consider as a web marketer. But, in order to make your work easier, in this article, I am going to boil everything down for you. So that you can have at least the most important ones to consider in your next online-based marketing plan.

First things first, let me remind you who we are. Basically, our internet marketing agency is a dynamic, versatile, and full-service firm that doesn’t rely on smoke and mirrors to attract new clients. Instead, jmexclusives trusts its unique Search Engine Optimization (SEO) and marketing skills to drive new customers to our website.

In addition, we’re not just a static company, thus, we don’t limit ourselves to specific industries. So, we’ll attend to any website design and development per our customer needs and specifications.

Related Read: How Viral Marketing Works | What Marketers Should Know

Perse, jmexclusives is a full-service web design, content development, SEO auditing, digital marketing, and online consulting agency. We’ve been providing a wide range of services to clients of all industries since 2015.

Whereby, our digital marketing services include consulting and management options. For instance, we’ve got the experience and professionals to build a custom website for any business. And then, use multiple digital marketing services to assist any size company in any industry.

More so, for a variety of online marketing tactics too. Such as Search Engine Optimization (SEO), pay-per-click (PPC) ads, Amazon store optimization, copywriting, conversion rate optimization (CRO), and more. We also offer expert web design and development services for both eCommerce and B2B companies.

Likewise, you might have a website, but it isn’t doing your business much good. More so, if it isn’t being picked up by the search engines. Search engines like Google, Bing, Yahoo, DuckDuckGo, AOL, etc. In that case, to make sure customers find your site online, we can take your online presence to the next level.

Related Read: Steps And Strategies For Product Positioning

We’ve got very unique SEO and SERPs-oriented web solutions. Through your unique website design, copywriting, keywords, social media presence, and more. Meaning, by working with us, you’ll get the most from your return on marketing investment.

So, as you consider a digital marketing agency to work with; make sure you partner with a company you can trust. Not to mention, getting started and making things work for your web-based business is so easy! All you need to do is Consult Us for more guidelines. And now, with that in mind, let’s get back to our main topic on creating a working digital marketing strategy.

What Is Digital Marketing Strategy?

A Digital Marketing Strategy is a plan that helps your organization attain specific goals through carefully selected marketing channels – such as paid, earned, and owned media. So, in that case, a good Digital Marketing Strategy is a must for every web-based business.

Whether it’s managing both old and new customer relationships, winning target leads, or even uncovering new customer-related opportunities. In short, Internet Marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and other relevant content delivery systems.

Some content delivery systems such as website content and design. email marketing. social media channels, etc. Running a digital marketing campaign without a good strategy in place is like exploring a new city without a GPS.

Related: Marketing Tools for Web Marketers to Win their Users Trust

Of course, you are likely to take many wrong turns resulting in both frustration and an unnecessarily long route to get where you want to go. Digital marketing services provide businesses of all sizes with an opportunity to market their brand 24/7 at a low cost.

From startups to medium-sized enterprises to multiple-location companies, a digital marketing company helps you expand your niche market reach. Whilst, allowing you to offer your goods and services to your target customers. Irrespective of both your timelines or location differences.

Why Your Business Should Be Using Digital Marketing Services

First of all, the online marketing industry is growing at an unprecedented rate. According to eMarketer, businesses in the U.S. spend more than $110 billion on digital advertising. With more companies investing their time and resources in online marketing.

Meaning, relying on your old advertising tactics is not enough to win over customers. But, you can increase your sales volume and build a robust digital foundation with value-driven internet marketing services. Hiring an internet marketing agency is one of the best ways to reach your prospects.

While maintaining a robust relationship with your existing clients. As long as your business has a strong digital presence, your customers will always find you. Below are a few things you should always remember as an advantage.

A Good Digital Marketing Strategy Helps You:
  • Save time, money, and resources
  • Build your brand reputation across online channels
  • Acquire huge ROI
  • Maximize various customer touchpoints
  • Track your campaign results
  • Promote greater consumer engagement
  • Adjust your strategies based on analytics and data
  • Drive profitable long-term growth
  • Leverage precise audience targeting

A study presented by BrightTALK shows that 42 percent of marketing professionals find the lack of quality data their biggest barrier to lead generation. With the help of a trusted internet marketing company, you can gain a holistic view of your customer journey and competition.

In other words, don’t waste your investment in marketing techniques that do not deliver measurable results. Just partner with our Internet Marketing Agency today! And you’ll establish your market dominance with our targeted digital marketing solutions.

Tips to Get Started with a Working Digital Marketing Strategy

To get started with a digital marketing strategy, it’s good to know that it encompasses all aspects and activities of marketing. May it be an organization, business, or brand across digital channels on the internet.

Such digital marketing strategies and tactics are crafted to target specific online audiences across a variety of internet-connected devices. It includes optimization across search engines (the likes of Google and Bing), visibility, and engagement on social media platforms.

As well as email marketing communications, website design and development, and integrated applications to connect and engage with prospects and customers. But, in order for it to be successful, that’s why you need a digital marketer around you.

Related: How is Product Marketing done? A Marketers Strategic Plan

To enumerate, a digital marketer is a marketing specialist who understands how to develop and deploy effective marketing strategies online. These are creatives who understand the role of connecting with an online audience.

They can ensure your brand engages with your consumer from the first point of contact through after-sales service. Every single brand has to have an online representation of the business. However, your digital footprint won’t have any impact if you don’t market it successfully.

Every business would benefit from an ongoing, comprehensive digital marketing strategy and the support of an expert marketing team. Below are a few elements to consider in your digital marketing strategy. They have proven success to our customers. Thus, you can offer them (as marketers) or let us work with you.

1. Consider eCommerce Based Web Hosting

To kickstart your digital marketing strategy, you’ll need a secure, trustworthy company to host your new website. Consult with jmexclusives — you won’t have to worry about it. Now that our digital marketing agency provides network monitoring, system backup, and even web content restoration.

Not forgetting, malware scanning or removal, file management, and even WordPress CMS website-based acceleration. We also offer unlimited bandwidth and data transfer. As well as Distributed Denial of Service (DDoS) prevention and free Secure Sockets Layer (SSL) certificate to improve your site security.

Related: Why Use Dedicated Web Hosting? New Webmasters Guide

At jmexclusives, we understand the nuances of eCommerce web design. When you sell products online, the design of your website is crucial to its success. According to a study by Baymard Institute, eCommerce websites with an optimized checkout design can gain a 35 percent increase in conversions.

In short, you can partner with our internet marketing agency at any time. And then, let us help you highlight your competitive advantages and reduce your cart abandonment. As we also make sure that your eCommerce web-based business is well protected and secure. You can learn how to choose a web hosting solution plan in detail.

2. AMP Ready & Responsive Website Design

Notably, at jmexclusives, we build custom, mobile-ready, and search engine optimized (AMP Ready) websites that help you meet your business objectives. An Accelerated Mobile Page (AMP) is important because it helps sites load fast.

This potentially improves usability, while also, convincing visitors to stay longer on your site engaging with your content. It also supports your overall digital marketing strategy and online-based marketing campaigns.

Learn More: How to Design a Business Website that Converts 50% Leads

Therefore, make sure that you create a visual hierarchy to highlight your important site elements. More so, in order to encourage your webpage visitors to take your desired action. Consider elements like learn more About Us, see related Service Solutions, Contact Us for more, see Fresh Insights, you can Donate to support, etc.

With that in mind, our website design experts will utilize a clear Call to Action (CTA) to achieve all those goals to your target Landing Page perse. Whilst, avoiding too many carousels and rotating sliders. So, basically, simplify your form fields and create content for your lead target personas (learn more).

3. Develop A Custom Website Design

Nothing beats the odds like capturing your target audiences’ attention with a professional custom website design that highlights your business’ unique value propositions. Have a digital marketing company that has a team of WordPress experts with years of experience.

Particularly, with all the custom design tools in creating custom websites for specific niche markets. They must also be able to analyze your industry demands. As they design ADA-compliant websites and provide ongoing site maintenance.

Related: Website Security | 6 Tips To Secure Your Website Business

These services are designed to create a positive first impression of your brand. Now that your business website is one of the most important aspects of your brand’s online presence and it’s important that you design it right.

It’s also the place where you nurture your bottom-of-the-funnel leads to get conversions. Also, keep in mind, your audience matters and should ensure that it improves the user experience.

4. Create A Content Copywriting Plan

Your website’s content is crucial: it’s the foundation of your SEO and the reason many people visit your site. But, you should entrust your content creation with a powerful agency too. Like jmexclusives — we’ll write it with precision.

On that note, our content creation specialists make sure that they stay abreast of the latest news and market trends. While ensuring that we always adhere to SERP standards like Google when developing content.

Learn More: Paid Search | A Beginners Guide In Online Marketing

A Search Engine Results Page (SERP) is a page generated by a search engine in response to a user search or query. SERPs display a list of results or sites relevant to the user’s search. Paid advertisements, if relevant, may also appear in a SERP.

And if you’re ready to learn more about SERPs and their importance to search engine optimization (SEO), keep reading! At our agency, we write headlines that pack a punch, utilize high-performing keywords, incorporate imagery and structure your posts to promote easy reading.

5. Employ A Video Production Plan

Video Marketing can be used for everything from building customer rapport, to promoting your brand, services, or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events, and deliver viral (entertaining) content.

By all means, Video Marketing is powerful and engaging when done right. Storytelling with video has the power to take your brand to the next level and increase your customer engagement by leaps and bounds. Capture your customers’ attention and create a buzz in the online community.

You can only do so with captivating, SEO-optimized video content. And, in that case, there’s quite a lot to consider too. From location scouting and scriptwriting to motion graphics creation and video editing (learn more).

6. Online Reputation Management (ORM)

So, is your current Online Reputation Management (ORM) Plan hurting your business? Well, a Zignal Labs report revealed that a company’s online reputation is responsible for at least half its market value.

Take charge of your reputation online and build a positive brand image with our Lead Internet Marketing Agency. Your reviews and online reputation can either make or break your success online. That’s why you should improve your brand reputation awareness and reap the rewards.

But, only with the help of an internet marketing agency that knows how the deal is done. Generally, your online reputation serves as a trust signal that determines if prospects will do business with you or not.

Related: Why is Mobile Marketing important? A Strategic Guideline

According to a study by the University of Technology Sydney, the majority of consumers are even willing to pay more. Especially, for a product or service from a company with a stellar reputation online. That’s why, at jmexclusives, we partner with platforms like Rize Reviews to improve your review generation.

In addition to reviews monitoring, and review response publishing tactics. Our team utilizes state-of-the-art online reputation management software to streamline your ORM practices. That’s way, your brand or business will be able to acquire more positive reviews.

7. Franchise Search Engine Optimization (SEO)

As an example, through careful keyword research and white hat SEO practices, we can help you achieve higher organic rankings and increased visibility in search results. Our internet marketing company performs very extensive keyword research for your web content.

We also conduct on-page and off-page optimization and tracks your results with Google Search Console. These practices allow us to attract high-quality leads for your web-based business. As well as traffic while increasing your conversions as part of your digital marketing solutions.

Learn More: Organic Search | 7 Steps to Increase the Unpaid Site Traffic

Amplify your market reach and improve your brand reputation with our franchise SEO services. Our team creates a franchise marketing plan around your ideal prospects and service location. Whereby, we claim and optimize your business listings.

Likewise, we also publish geo-modified service pages and blog posts for you. While ensuring brand consistency and garnering positive online reviews from your best customers. In this way, we help you manage and promote all your franchisees and secure high local rankings.

8. Consider Utilizing eCommerce Marketing

For your information, the eCommerce industry generates 23 percent YoY in revenue. Therefore, this means that you too should take advantage of a whole range of opportunities in the eCommerce business. In order to promote your products and offer round-the-clock convenience to your customers.

A good internet marketing company provides eCommerce SEO and eCommerce PPC solutions to drive top-of-funnel traffic to your website. They’ll generate more product reviews, optimize your product pages and personalize your marketing strategies based on your customer needs.

Amazon Advertising is a service that works in a similar way to Pay-Per-Click (PPC) ads on Google. Whereby, sellers only pay when shoppers click on ads (regardless of whether or not the item sells). Eventually, Amazon’s leading position goes hand in hand with high competition among Amazon sellers.

Learn More: Amazon Advertising | Online Marketing for All Business Size

Technically, to get found on Amazon as one of the key eCommerce platforms is not easy! Simply, because competition is fierce! It’s thick! So, you’ll need to find the right digital marketing company to strengthen your AMS strategy.

But, don’t worry! At jmexclusives, we help your products get found in this massive marketplace. Our Amazon marketing experts combine the best Amazon SEO, Amazon PPC, and Amazon storefront. As well as other related branding practices to deliver valuable results.

We’ll also develop your web-based business a fruitful keyword strategy. And even optimize your product listings to lower your advertising cost of sales (ACoS).

9. Conversion Rate Optimization (CRO)

Having a Conversion Rate Optimization (CRO) Strategy for your web-based business to get more visitors to your site is only half the battle. Meaning, a great conversion optimization plan ensures your site is primed to turn them into customers.

You should focus on moving more page visitors to the bottom of the sales funnel and increase your conversion rate with such CRO services. But, this is not something you can achieve on your own. You’ll need help and support from a great and well-established digital marketing company.

Technically, a good digital marketing company optimizes your website for both mobile and voice search. It also creates clutter-free landing pages, places verified payment systems and simplifies your site navigation to promote better conversions.

10. Exclusive Local And Technical SEO

In reality, statistics show that 88 percent of consumers searching for local businesses online will call or visit a store within 24 hours. Meaning, you too can utilize local SEO to attract your ideal customers and generate more leads and sales for your business.

That’s why our internet marketing company ensures your name, address, and phone number (NAP) consistency, enhances your location pages. We also make sure that we conduct local link building for your web business. Whilst, leveraging social media platforms to stay top of mind with your audiences.

Learn More: Best SEO Techniques | 10 Tips to Get Organic Site Traffic

By the way, it’s very important to establish a strong online foundation with on-point technical SEO and internet marketing services. For example, your technical SEO experts can run crawl error reports for your website. Or even check your HTTPS status codes, and optimize your site speed.

They may also conduct SEO audit redirects as they eliminate duplicate content. In doing so, this will increase your website’s crawlability and indexability. Additionally, they can also add structured data markup to your website. As they facilitate site migration — depending on your needs and requirements.

11. Link Building And Email Marketing

By the same token, I recommend that you acquire a steady stream of traffic from high-authority websites — to increase your consumer trust. For instance, your internet marketing agency of choice can capitalize on paid advertisements, sponsorships, and collaborations.

As a result, this will allow you to put your page content where influential people will see them. Utilize strategic guest blogging, publish unique, compelling content, and distribute data-driven infographics — to boost your social media engagement. In this way, you’ll build quality backlinks that drive more sales.

Related Read: Blog SEO | How to Increase Website Rank with Categories

How many emails from businesses do you delete every day? Make your Email Marketing strategy and campaigns stand out and work for your business. Create personalized email newsletters to keep your emails out of spam folders.

At the same time, encourage your customers to take your desired action. Have a team that builds your subscriber list, and tests email campaigns before delivery. Whilst, making sure they utilize power words on your content — it creates a curiosity gap in your emails.

12. Turn Your Social Followers Into Clients

Before you start thinking of sales, find out how you can Get Plus Followers by creating a social media campaign. Start by creating a schedule that helps you engage with your following consistently. You can automate your posts throughout the day to space your content out and save you time.

Social Media Marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Specifically, part of it involves publishing great content on your social media profiles.

It also includes listening to and engaging your followers, analyzing your results, and running social media advertisements. And, when it comes to marketing, the true Social Media Power as a tool is its influence. SMM also provides an avenue for companies to engage with their customers and even influence them.

Learn More: How is Social Media Marketing done? A Step-by-step Guide

But, the results are only with the right content that helps your lead customers make a decision. Unfortunately, many companies are not leveraging the power of social media to the best of their capabilities. That said, you can learn more about Social Media Power in detail.

On the other hand, there are different social media marketing apps to help you distribute your content throughout the week, so you have things to talk about. Find out the best times to through your content out there. Of course, you may have followers globally, but you have to cater to their time zones.

Think about the impact each timed social media post has on people. You have specific times throughout the day and night where you respond to comments and even repost them to help spread more awareness about what you’re talking about (learn more).

Final Thoughts,

It’s clear to say that a good digital marketing strategy is very cost-effective. In that, you can get your message directly in front of your ideal audience. Considering that traditional marketing casts a wide net across the general public.

In contrast, digital marketing takes a targeted approach and engages the consumer with the right message at the right time. You can measure your digital marketing efforts and the costs involved quite easily and mitigate spending.

Related Read: How to Generate Leads | Top 10 Content Marketing Tips

This is far more difficult with all other traditional marketing campaigns combined. What’s more, the costs involved with hiring a digital marketing agency are dependent on the project scope.

That said, you should look for a company that takes the time to assess your current and future marketing needs. However, a good digital marketing agency must be worth the salt. Such that it won’t promise immediate results. Simply, because digital strategies take time to yield results.

But, it will boast a team of experts able to identify needs and gaps in your current strategy. What’s more, they will work with you to establish outcomes, align with your goals and offer consistent, transparent reporting. Be cautious about companies offering a quick fix.

Related Read: How is Content Marketing done? A Free Ultimate Guide

Finally, it’s time you choose a marketing agency with proven successes, client testimonials and case studies, and outstanding reviews across its services. Under all circumstances, you can choose us as your most preferred partner.

Perse, we’ve got all it takes and everything needed to get you there. All you need is to Consult Us and let us know how we can get you going. All in all, if you liked our topic of the day, feel free to share it with other web readers.

You can also submit your additional opinion thoughts, contributions, suggestions, or even questions in our comments section below. Or rather, donate in order to support what we do daily and even motivate our content writers.

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