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Paid Search | A Beginners Guide In Online Marketing

Whether you are a beginner or a professional marketer, you’ll realize that Paid Search is a very important tool for online businesses. And when done properly, paid search can grow businesses exponentially.

So, just set your goals, forecast your outcomes and avoid the pitfalls I’ve listed in this article, and you will benefit from the results. Bearing in mind, every second, tens of thousands of people are searching on Google for products, services, and solutions.

This presents an incredible opportunity for you to promote your business to a relevant and engaged audience. And that is actively looking to research or purchase products or services.


As can be seen, Paid Search Marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site.

By paying either each time their ad is clicked (pay-per-click). Or less commonly, when their ad is displayed (eCPM or effective cost per mille) or when phone contact is generated, which is ‘pay per call’.”

Generally, any form of advertising (may it be digital or traditional) is the art of creating awareness of a business in the mind’s eye of a consumer. In most cases, soliciting an eventual sale of a product or service, however, its main job is awareness creation.

Newer forms of online marketing may include any web-based medium. Such as social media, webpages, blogs, and online advertisements. However, more traditional types of advertisements still exist and prove to be quite effective to this day.

Finally, I hope the above-revised guide was resourceful enough to you or even your marketing team. But, if you’ll have more questions in regards to this or more of our blog research topics, please feel free to Contact Us.

You can also share your additional thoughts in the comments sections.

Related Reads;

  1. eCPM | How to Earn more from the ‘effective cost per mille’
  2. Page CTR | How to Increase your AdSense Click Rates
  3. SERP | How do you Improve your Google Search Results?
  4. Page RPM | How to Increase your Ads Revenue by 40%
  5. Website Monetization Beginners Guide For Webmasters
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