Adsense

Google Ad Exchange (AdX) Vs Google AdSense

Google Ad Exchange (AdX) Vs Google AdSense | Publisher Guide

Google Ad Exchange (AdX) (previously known as DoubleClick Ad Exchange) is an ad exchange network. This means that it is a programmatic advertising platform, offering real-time bidding (RTB) on ad spaces to ad networks, including AdSense, agencies, and demand-side platforms. Publishers working with Google AdX have access to a larger inventory.
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How Google AdSense Crawler Works

How Google AdSense Crawler Works Plus Simple Setup Guideline

By definition, a crawler, also known as a spider or a bot, is the software Google uses to process and index the content of web pages. Google AdSense Crawler is a toolkit for indexing those pages that display AdSense advertisements. The AdSense crawler visits your site to determine its content in order to provide relevant ads. This helps to serve relevant ads to consumers.
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eCPM

eCPM | How To Earn More From The ‘Effective Cost Per Mille’

eCPM, short for “effective cost per mille,” is how much an advertiser pays for an ad space per unit of 1,000 ad impressions (Mille is Latin for thousand). eCPM is one of the most important KPIs in mobile advertising, as it shows how lucrative certain ad spaces, apps, and other dimensions are. With a full understanding of eCPM, publishers can optimize their monetization strategies.
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